The document discusses in-house social media and how to measure return on investment from social media marketing efforts. It emphasizes the importance of defining goals, tracking metrics, understanding the target market, and creating diverse, high-quality content tailored for specific social media platforms. The right platform, content, timing, visuals, and targeting are key to visibility, availability, and achieving results from social media marketing.

1. In–House Social Media
PRESENTATION
@rabihjdib
@malikslebanon

2. Content is Everything
Measure Your ROI
Visibility & Availability
Target Market
We Are Going To Tackle

3. PROOF
That your marketing efforts are working
To evaluate your sales figures
Stay Up to Date
Help you to stay up to date with the
changes
Evaluate your content
Why Measure Your ROI ?

4. Define your Social Media Goal
Available at the right platform with the right content
Tracking & Monitoring
SOCIAL MEDIA ROI METRICS
Things to Do before Measuring Your ROI

5. Tools to Measure Your ROI

6. Who are they ?
What Social Media Platform(s) do they prefer ?
How much do they spend on Social Media ?
When ? Which Days ? Seasonal ?
Identify Your Target Market ( Likers, Followers..)

7. Speak their Language
Diversity in Content
Diversity in Visuals
Challenge them
Games & Rewards
Be Always There
Don’t Advertise too much
Content is Everything

8. Right Platform
Right Content
Right Timing
Right Visual
Right Target
Visibility & Availability

9. Diversity In Content

10. Results

11. THANK
YOU :)
Follow me:
@rabihjdib
Rabih Dib
Rabihdib
marketingandwomen