This document discusses concepts for building successful products including focus, value propositions, minimum viable products, product-market fit, and customer feedback. It emphasizes the importance of focus by quoting Steve Jobs saying no to other good ideas is essential. A value proposition is defined as a headline, sub-headline, 3 bullet points, and visual summarizing what problem a product solves. Examples of minimum viable products that proved solutions with few resources are also provided. The document stresses iteratively solving bigger problems while communicating a grand vision and using customer feedback from surveys, feedback boxes, direct outreach, analytics, and usability tests to achieve product-market fit.

1. WHAT THE WEST WING
CAN TEACH US ABOUT BUILDING PRODUCTS
AJ MORRIS
@ajmorris

3. BUILDING
PRODUCTS
@ajmorris

4. IDEATION / VISION
@ajmorris

5. VALUE PROPOSITION
@ajmorris

6. “People think focus means saying yes to the thing you’ve
got to focus on. But that’s not what it means at all. It
means saying no to the hundred other good ideas that are
out there. You have to pick carefully. I’m actually as
proud of the things we haven’t done as the things I have
done. Innovation is saying no to 1,000 things.”
— Steve Jobs
@ajmorris

7. WHAT IS A VALUE PROPOSITION?
> Headline
> Sub-headline or 2-3 sentence paragraph
> 3 bullet points
> Visual
@ajmorris

8. EXAMPLES OF GOOD VALUE PROPOSITION
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12. MVP OR
MINIMUM VIABLE
PRODUCT@ajmorris

13. What could we make at a minimum
to get our product functions to
prove it is a solution to a
problem?
@ajmorris

14. UNSPLASH MVP
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15. UNSPLASH MVP
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16. UNSPLASH MVP
> Took them 3 hours to build.
> They used Tumblr for free and a $20 theme.
> Hired a local photographer to take 10 high-resolution
photos
> Uploaded them for people to use for free.
@ajmorris

17. KNOWING WHAT
TO BUILD
@ajmorris

18. KNOWING WHAT TO BUILD
> Start with a single, simple product.
> Keep iterating, while constantly solving bigger
problems.
> Constantly communicate the vision of the Grand
Problem that will be solved.
@ajmorris

19. PRODUCT
MARKET
FIT@ajmorris

20. “Product-Market fit means being in
a good market with a product
that can satisfy that market.”
— Marc Andreessen
@ajmorris

21. CUSTOMER
FEEDBACK@ajmorris

22. CUSTOMER FEEDBACK
Here are 5 ways I get customer feedback.
* Surveys
* Feedback boxes
* Reaching out directly
* User activity
* Usability Tests
@ajmorris

23. CUSTOMER FEEDBACK
SURVEYS@ajmorris

24. @ajmorris

25. @ajmorris

26. CUSTOMER FEEDBACK
FEEDBACK BOXES
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27. @ajmorris

28. CUSTOMER FEEDBACK
REACH OUT DIRECTLY
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29. CUSTOMER FEEDBACK
USER ACTIVITY FROM
YOUR ANALYTICS
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30. WHAT’S THE BIG DEAL THOUGH?
WHY IS THIS USEFUL?
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31. CUSTOMER FEEDBACK
USABILITY TESTS
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32. @ajmorris

33. CUSTOMER FEEDBACK
USABILITY TESTS
@ajmorris

34. “WHAT’S NEXT.”
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35. AJ MORRIS
PRODUCT MANAGER
@ajmorris
@ajmorris