JCI - To inspire the NXT generation for entrepreneurship

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presentation for regional members of JCI - Junior Chamber International - "To provide development opportunities that empower young people to create positive change"

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  • 1) Make meaningOne of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you won’t make meaning and you will end up not making money. Making meaning is the key to making money.2) Make mantraMantra is that one, two, or three word phrase that states what your company, product, or service is about.Take, for example, the mission statement of Wendy’s restaurant: “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.”Guy goes on to say that he has 4 kids and has eaten at Wendy’s 100′s of times. Not once did he feel like he was participating in “leadership, innovation, and partnerships”, instead he thought it was “french fries, hamburgers, and Frosties”. That’s where the mantra comes in. Wendy’s mantra should be “healthy fast food”. Something that everyone can buy into.3) Jump to the next curveGuy believes this is where Steve Jobs lived. Instead of making a better MS DOS machine, he made the Mac. Companies and brands can’t keep battling at the same level, they need to jump to the next or create your own. The issue is that companies don’t adjust. The ice industry shows that perfectly. Ice 1.0 – You went out and found ice in the winter Ice 2.0 – Ice factories are created (people can get ice year round) Ice 2.0 – The Ice Man delivered ice to your home (people didn’t have to go get their own ice) Ice 3.0 – The refrigerator was created (people no longer had to depend on the season or a delivery man for ice)The problem is that the ice factories didn’t become delivery men or refrigerator companies. Adjust and adapt.4) Don’t let the bozos grind you downAs Guy said, “ignore the bozos”. Also, see #8. :-)5) Don’t worry be crappy
  • JCI - To inspire the NXT generation for entrepreneurship

    1. 1. Welcome @
    2. 2. Bob Nieme - @Bnieme • Founder Adversitement, O2mc, Digital Power • Digital active since 2000 • CEO – CVO • Passion is keydriver for results • Non reader – scanner
    3. 3. “Digital Business Excellence” Excellence
    4. 4. Connected with … 4
    5. 5. We are in…
    6. 6. De weg naar succes..! Bob Nieme follow @Bnieme Onderscheidend, Overtuigend, Ondernemend…..
    7. 7. Before……!!
    8. 8. An experience…
    9. 9. On forehand that’s easy…
    10. 10. For Who ..?
    11. 11. STOP…!#$!%
    12. 12. Wow…
    13. 13. WHY – WHAT – HOW….
    14. 14. start with the…..Why …
    15. 15. Someone special…
    16. 16. Passion drives Purpose
    17. 17. Inspiration will lead to action
    18. 18. Successful – stretch…!
    19. 19. How….
    20. 20. Today everyone has the ability…
    21. 21. Business models – TELCO industry
    22. 22. A computer …? Or ….
    23. 23. Books …? Or …
    24. 24. As a positive sharing community…
    25. 25. 10 yrs ago … we called him a NEIRD…
    26. 26. NASA
    27. 27. 20 July 1969 1. NASA was established on July 29, 1958 by the National Aeronautics and Space Act. 2. The 2009 budget for NASA is $17.6 billion dollars. 3. With it’s motto as “For the Benefit of All”, NASA was influenced by the space race, with the launch of the Soviet space program’s first human-made satellite, Sputnik 1, on October 4, 1957. 4. The Apollo program, which was a spaceflight program from 1961-1975.
    28. 28. Just a record shop…!
    29. 29. Followers of the WHY ..
    30. 30. Offline drinks…
    31. 31. A drink and one big innovative experience…..!
    32. 32. What’s the difference….
    33. 33. In just 5 yrs it could be a big difference
    34. 34. The Status QUO is ready to be challenged…..
    35. 35. In Food….
    36. 36. In entertainment…
    37. 37. Other segments…. • Social payment • Social ecommerce • What about Twitter and Linkedin…! • Television • Offline shops – still traditional ?
    38. 38. Old school…
    39. 39. New school ….
    40. 40. What …!
    41. 41. O… Yes a business plan
    42. 42. Business Models Inc. - innovation
    43. 43. Skype…..
    44. 44. Only one word will stand …
    45. 45. Ingredients for succes….
    46. 46. Choose a business bible….. 1) Make meaning One of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you won’t make meaning and you will end up not making money. Making meaning is the key to making money. 2) Make mantra Mantra is that one, two, or three word phrase that states what your company, product, or service is about. 3) Jump to the next curve The issue is that companies don’t adjust. The ice industry shows that perfectly. Ice 1.0 – You went out and found ice in the winter Ice 2.0 – Ice factories are created (people can get ice year round) Ice 2.0 – The Ice Man delivered ice to your home (people didn’t have to go get their own ice) Ice 3.0 – The refrigerator was created (people no longer had to depend on the season or a delivery man for ice) The problem is that the ice factories didn’t become delivery men or refrigerator companies. Adjust and adapt.
    47. 47. # 4 - 6 4) Don’t let the bozos grind you down As Guy said, “ignore the bozos”. Also, see #8. :-) 5) Don’t worry be crappy Did the Mac come out perfect the first time? No. What about the iPad? Nope. Neither were necessarily bad products but they weren’t perfect the first time and they were able to be evolved over time. Don’t try to perfect your product. It just has to be on the next curve. (See: The Lean Startup) 6) Let 100 flowers blossom You may have determined the target market and target use. Then, people who aren’t your intended target are using your products in ways it wasn’t intended. This is a good thing! Ask those people why they chose that product for that reason. If you ask your target why they aren’t using the product, it’s more excuses than anything else. You can learn much more from the people that are using the product.
    48. 48. #7 - 9 7) Polarize People Great products and great services polarize people. You want some people to LOVE your product versus 8) Churn baby, churn Great companies and products never stop and they don’t let haters keep them down. Great products become 1.0, then 1.1, then 2.0, then 3.0, and so on. Churn baby, churn. 9) Niche thyself Where do your products fall in the Unique and Value continuum. Valuable, Not Unique – Great product but lots of competition. You’re interchangeable. Not Valuable, Unique – You’re foolish. You have a product that no one wants. Not Valuable, Not Unique (Worst) – Junk. Valuable, Unique (Best) – The holy grail of marketing. This is where meaning is made, this is where money is made. .
    49. 49. This is 30pt font 10) Perfect your pitch Customize your introdcution: Know who you are and who you are talking to. Add value: Have something special for you audience (information, insight or assistance). Follow Rule: Know the 10:20:30 rule. 10 slides, 20 minutes, 30 pt font
    50. 50. Think…. Guy Kawasaki - Former chief evangelist of Apple
    51. 51. ACT
    52. 52. Communicate
    53. 53. Thanks…

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