This document discusses the state of search marketing and new opportunities in social media. It covers the dominance of Google in search and new features like Google Instant, Google Preview, and Google adding social elements to search results. Other search engines like Bing and Yahoo are discussed as well. The document also covers paid search through AdWords, the role of Facebook, Twitter, and remarketing in online marketing. It concludes with recommendations to optimize websites and listings for search and take advantage of new opportunities in social and paid search.
The document provides tips for in-house SEM professionals to get support and resources from their organization. It suggests showing a clear return on investment path, doing thorough competitor analysis, educating others and speaking in business terms that are understood. Additional tips include showing impact, making people feel involved, outlining worst-case and best-case scenarios, getting initiatives added to roadmaps, making influential friends, and sometimes being pushy to advance goals.
How to unlock competitive advantage in social selling. Black Marketing
This document discusses social selling and how companies can unlock competitive advantage through it. It provides examples of social selling heroes from various companies who were able to drive revenue and ROI through social selling on LinkedIn. It emphasizes that to successfully adopt social selling, companies need executive alignment, education of their sales teams, and measurement of results through the Social Selling Index to show ROI. Examples show how heroes were able to get executive buy-in, customize training to different roles, and combine SSI data with actionable insights to drive behavior change.
The document discusses strategies for improving search engine optimization (SEO) and rankings. It notes that the first position in Google receives 28-34% of organic traffic. It recommends targeting local, long-tail keywords first to build rankings. It also discusses analyzing search engine results pages (SERPs) for keywords to identify common on-page elements among top-ranking pages that could be incorporated to improve a site's own rankings. The goal is to understand users' search intents and optimize pages to match what search engines believe best answers the intent.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For...Angela Hey
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For Ever. A public lecture given in the Asian Civilizations Museum, Singapore in November 2007 organized by the Republic Polytechnic of Singapore.
This document discusses the state of search marketing and new opportunities in social media. It covers the dominance of Google in search and new features like Google Instant, Google Preview, and Google adding social elements to search results. Other search engines like Bing and Yahoo are discussed as well. The document also covers paid search through AdWords, the role of Facebook, Twitter, and remarketing in online marketing. It concludes with recommendations to optimize websites and listings for search and take advantage of new opportunities in social and paid search.
The document provides tips for in-house SEM professionals to get support and resources from their organization. It suggests showing a clear return on investment path, doing thorough competitor analysis, educating others and speaking in business terms that are understood. Additional tips include showing impact, making people feel involved, outlining worst-case and best-case scenarios, getting initiatives added to roadmaps, making influential friends, and sometimes being pushy to advance goals.
How to unlock competitive advantage in social selling. Black Marketing
This document discusses social selling and how companies can unlock competitive advantage through it. It provides examples of social selling heroes from various companies who were able to drive revenue and ROI through social selling on LinkedIn. It emphasizes that to successfully adopt social selling, companies need executive alignment, education of their sales teams, and measurement of results through the Social Selling Index to show ROI. Examples show how heroes were able to get executive buy-in, customize training to different roles, and combine SSI data with actionable insights to drive behavior change.
The document discusses strategies for improving search engine optimization (SEO) and rankings. It notes that the first position in Google receives 28-34% of organic traffic. It recommends targeting local, long-tail keywords first to build rankings. It also discusses analyzing search engine results pages (SERPs) for keywords to identify common on-page elements among top-ranking pages that could be incorporated to improve a site's own rankings. The goal is to understand users' search intents and optimize pages to match what search engines believe best answers the intent.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For...Angela Hey
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For Ever. A public lecture given in the Asian Civilizations Museum, Singapore in November 2007 organized by the Republic Polytechnic of Singapore.
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
Big Data Berlin 2019 v.16 | Programmatic Ads: The Metrics are Fake. The Grift...Dataconomy Media
About the Author:
Nandini Jammi is a partner, organizer and original member of Sleeping Giants, a social media campaign dedicated to making bigotry less profitable. Sleeping Giants formed in the weeks after the 2016 elections, alerting brands and businesses via Facebook and Twitter that their ads were appearing alongside racist and bigoted content on Breitbart. Over 4,000 advertisers have blacklisted Breitbart since the effort began. The campaign has grown to nearly 300,000 members across Twitter and Facebook working together to hold both advertisers and platforms accountable for the rhetoric they fund, distribute and profit from. Nandini is a University of Maryland alum and works primarily with B2B software businesses as a copywriter and marketing consultant.
The document discusses various topics related to digital marketing and data analytics. It addresses challenges with dashboards and vanity metrics. It provides data on the amount of big data stored worldwide and the impact of Google SSL. It also discusses opportunities to gain insights from keyword performance, media touchpoints, and viral marketing coefficients. Throughout, it emphasizes the importance of goals, the right marketing mix, and gaining insights over just having big data.
[CXL Live 16] Fight Back Against Back by Rand FishkinCXL
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.
The document discusses trends in the marketing industry and advice for agencies. It notes that clients want creativity, ROI measurement, digital skills training, and new media education from agencies. The old agency model is broken and clients are crowdsourcing work. The future agency model should be consultative, collaborative, creative, and profitable. Agencies are advised to market themselves as brands, write marketing and presentation briefs, identify clients' pains, and be nice to some consultants.
Russ Macumber gave a keynote on how to spot a good marketer in 2022. He discussed the history of marketing attribution from the 1950s to the present, and how changes like the removal of third party cookies by Apple and Google will impact digital marketers. He explained that while iOS14 initially appeared to significantly reduce the return on ad spend (ROAS) for Facebook, the overall marketing efficiency rating (MER) did not change much. Macumber identified traits of great marketers, including a broad range of experience, being data-driven but not obsessed with data, asking questions, and focusing on experimentation.
Advertising is Dead. Long Live Advertising.Greg Stuart
This was prepared for a session at Institute of Media and Entertainment Executive Education as a part of IESE School of Business in Barcelona & Madrid. More on this really great program can be found at http://www.ime.edu/ Great that someone is taking a high-level, academic view of the media and digital media sectors. This is similar to my other preso done for SB Media.
How to disrupt a market? How to go against the Googles and Apples? How to make sure that your business undergoes Digital Transformation? How to know what your competition is doing? How to ride on your competitor's success? How to strategize making money online?
The document discusses the top misconceptions about SEO (search engine optimization). It outlines 5 major misconceptions: 1) that SEO is effortless and can be achieved in a few months, when it actually requires years of ongoing effort; 2) that SEO is "pay to play" when there are hundreds of free techniques; 3) that SEO is too complex to understand without hiring an expert, though with time it can be learned; 4) that SEO is too expensive when many elements can be done in-house; and 5) that SEO and SEM no longer work, when they remain effective strategies if done correctly. The document advises understanding and avoiding these common misconceptions about SEO
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Millennials and Startups - What Their Impact on Hospitality Means to You!Social Tables
This document discusses how millennials are impacting the hospitality industry and what businesses can do to attract millennial customers and employees. It summarizes key insights from a presentation on millennials and startups given by Claire Harrington of Social Tables. The presentation covered how millennials' behaviors, priorities, and expectations differ from older generations due to technology exposure. It also profiled 7 startup companies disrupting hospitality and discussed how established businesses can adopt startup culture practices to attract and engage millennials.
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
This document summarizes a presentation about attribution and search engine marketing. It discusses the challenges of accurately attributing credit for sales and conversions to different marketing channels like search, display, email, etc. It notes that search often gets disproportionate credit for conversions. The presentation provides tips for setting up a balanced attribution model, including defining goals, values, and metrics, using multi-touch attribution, and standardizing tracking across channels. It recommends measuring all customer touchpoints and not overwriting objectives to more fairly distribute credit.
This document discusses how businesses can take their websites to the next level. It emphasizes that a website should be treated as part of a business and should be regularly measured and optimized. It also stresses the importance of understanding website audiences and goals. Additionally, the document covers topics like search engine optimization, social media, website design best practices, and marketing strategies.
For Insurance Agents: Choosing the right objectives and tactics for 2015 dig...Confluency Solutions
Slideset from October 2 Confluency Solutions presentation and webinar:
Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives.
How far have we come from the ‘yellow page paradigm’?
Top-down, bottom-up gap analysis
Matching the communication channel to your target
Who are you selling to?
Low hanging fruit - customer value
Low hanging fruit - green growth
Other options and ROI considerations
Mixing digital and analog
Managing your content distribution - the editorial schedule
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
Big Data Berlin 2019 v.16 | Programmatic Ads: The Metrics are Fake. The Grift...Dataconomy Media
About the Author:
Nandini Jammi is a partner, organizer and original member of Sleeping Giants, a social media campaign dedicated to making bigotry less profitable. Sleeping Giants formed in the weeks after the 2016 elections, alerting brands and businesses via Facebook and Twitter that their ads were appearing alongside racist and bigoted content on Breitbart. Over 4,000 advertisers have blacklisted Breitbart since the effort began. The campaign has grown to nearly 300,000 members across Twitter and Facebook working together to hold both advertisers and platforms accountable for the rhetoric they fund, distribute and profit from. Nandini is a University of Maryland alum and works primarily with B2B software businesses as a copywriter and marketing consultant.
The document discusses various topics related to digital marketing and data analytics. It addresses challenges with dashboards and vanity metrics. It provides data on the amount of big data stored worldwide and the impact of Google SSL. It also discusses opportunities to gain insights from keyword performance, media touchpoints, and viral marketing coefficients. Throughout, it emphasizes the importance of goals, the right marketing mix, and gaining insights over just having big data.
[CXL Live 16] Fight Back Against Back by Rand FishkinCXL
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.
The document discusses trends in the marketing industry and advice for agencies. It notes that clients want creativity, ROI measurement, digital skills training, and new media education from agencies. The old agency model is broken and clients are crowdsourcing work. The future agency model should be consultative, collaborative, creative, and profitable. Agencies are advised to market themselves as brands, write marketing and presentation briefs, identify clients' pains, and be nice to some consultants.
Russ Macumber gave a keynote on how to spot a good marketer in 2022. He discussed the history of marketing attribution from the 1950s to the present, and how changes like the removal of third party cookies by Apple and Google will impact digital marketers. He explained that while iOS14 initially appeared to significantly reduce the return on ad spend (ROAS) for Facebook, the overall marketing efficiency rating (MER) did not change much. Macumber identified traits of great marketers, including a broad range of experience, being data-driven but not obsessed with data, asking questions, and focusing on experimentation.
Advertising is Dead. Long Live Advertising.Greg Stuart
This was prepared for a session at Institute of Media and Entertainment Executive Education as a part of IESE School of Business in Barcelona & Madrid. More on this really great program can be found at http://www.ime.edu/ Great that someone is taking a high-level, academic view of the media and digital media sectors. This is similar to my other preso done for SB Media.
How to disrupt a market? How to go against the Googles and Apples? How to make sure that your business undergoes Digital Transformation? How to know what your competition is doing? How to ride on your competitor's success? How to strategize making money online?
The document discusses the top misconceptions about SEO (search engine optimization). It outlines 5 major misconceptions: 1) that SEO is effortless and can be achieved in a few months, when it actually requires years of ongoing effort; 2) that SEO is "pay to play" when there are hundreds of free techniques; 3) that SEO is too complex to understand without hiring an expert, though with time it can be learned; 4) that SEO is too expensive when many elements can be done in-house; and 5) that SEO and SEM no longer work, when they remain effective strategies if done correctly. The document advises understanding and avoiding these common misconceptions about SEO
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Millennials and Startups - What Their Impact on Hospitality Means to You!Social Tables
This document discusses how millennials are impacting the hospitality industry and what businesses can do to attract millennial customers and employees. It summarizes key insights from a presentation on millennials and startups given by Claire Harrington of Social Tables. The presentation covered how millennials' behaviors, priorities, and expectations differ from older generations due to technology exposure. It also profiled 7 startup companies disrupting hospitality and discussed how established businesses can adopt startup culture practices to attract and engage millennials.
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
This document summarizes a presentation about attribution and search engine marketing. It discusses the challenges of accurately attributing credit for sales and conversions to different marketing channels like search, display, email, etc. It notes that search often gets disproportionate credit for conversions. The presentation provides tips for setting up a balanced attribution model, including defining goals, values, and metrics, using multi-touch attribution, and standardizing tracking across channels. It recommends measuring all customer touchpoints and not overwriting objectives to more fairly distribute credit.
This document discusses how businesses can take their websites to the next level. It emphasizes that a website should be treated as part of a business and should be regularly measured and optimized. It also stresses the importance of understanding website audiences and goals. Additionally, the document covers topics like search engine optimization, social media, website design best practices, and marketing strategies.
For Insurance Agents: Choosing the right objectives and tactics for 2015 dig...Confluency Solutions
Slideset from October 2 Confluency Solutions presentation and webinar:
Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives.
How far have we come from the ‘yellow page paradigm’?
Top-down, bottom-up gap analysis
Matching the communication channel to your target
Who are you selling to?
Low hanging fruit - customer value
Low hanging fruit - green growth
Other options and ROI considerations
Mixing digital and analog
Managing your content distribution - the editorial schedule
Automation for Market Intelligence by Barrie JarmanEventz.Digital
This document discusses automation in marketing and market intelligence. It describes how Moore's Law has driven innovation and reduced costs over time. Automation is now being applied to digital advertising and product advertising. Specifically, automation can be used for deep web crawling, analyzing competitor data, contents behind forms/logins and PDFs/CSVs. It also provides an example of how automation was used to automatically scrape data from 17 sources daily and alert clients to anomalies in battery/vehicle production data in key regions. Automation also allows for technology tracking across millions of websites.
How to Design a Bot Experience Like Your Reputation Depends on it - Ben Scott...Eventz.Digital
Small robots are designed to be helpful rather than scary, focusing on assisting users rather than technology. When designing conversational bots, it is important to consider perspectives from psychology, writing, and UX design. A good bot personality is one that feels trustworthy and understands human needs, without attempting to be fully human. Extensive testing is crucial to developing a natural conversational experience.
How to Select the Best Keyphrases for Your Marketing Campaigns - andy HeadingtonEventz.Digital
This document provides guidance on selecting keywords for marketing campaigns. It emphasizes starting with keyword research to identify the phrases your target audience uses. Keywords should be grouped into themes to inform website navigation, ads, and landing pages. Both broad and exact match keywords can be used in pay-per-click campaigns, while search engine optimization requires a long-term focus on relevant, optimized content and internal linking. Testing and monitoring are important to ensure keywords and pages are effective at generating traffic and sales.
How to Dominate Google Maps - Shaun HudsonEventz.Digital
This document discusses how businesses can use Google Maps APIs to put their business on the map and drive innovation. It provides examples of how companies in various industries like insurance, banking, transportation and retail are using location data and Google Maps APIs to enhance customer experience, optimize operations and gain business insights. Specific APIs and use cases discussed include geocoding, places, directions, distance matrix and street view APIs, as well as examples of using location data for customer routing, store locators, analytics and more.
The document discusses an approach to search engine optimization (SEO) recommendations called "hypothesis and test." It argues that most SEO recommendations have little impact and advocates building hypotheses about expected changes based on evidence before testing recommendations. It provides examples of hypotheses tested, such as adding structured product data to category pages, making regular small content updates, and measuring the impact of changes through A/B testing. The document concludes that framing recommendations as testable hypotheses based on data can lead to more impactful results than recommendations made in isolation.
The document outlines the agenda and content covered in a social media boot camp workshop hosted by One2create Ltd. The workshop focused on selecting the right social media platforms for different businesses and creating effective strategies and content for platforms like LinkedIn, Facebook, Twitter and Instagram. It provided tips on using hashtags and the 24-hour news cycle to maximize engagement. Case studies were examined to illustrate real-time marketing successes and failures. The workshop also covered understanding audience demographics and content planning.
The document discusses tips for using social media to market a business. It provides advice on developing a social media plan, understanding your audience, choosing the right platforms, using hashtags and blogs, leveraging real-time events to gain attention, and embracing tools like Facebook advertising to target customers based on location. The document also promotes a upcoming Social Media Boot Camp event to further educate on these strategies.
From Multi-Channel Funnel to Propensity to Buy - Russell McAthyEventz.Digital
The document discusses marketing to different parts of the customer funnel. It emphasizes that marketing to the middle of the funnel, which focuses on brand awareness and product marketing with mid-term impact, provides the biggest opportunities for most marketers. It also stresses the importance of understanding micro-conversions and attribution to optimize marketing performance and allocate budgets efficiently. Overall, the key messages are that middle funnel marketing is underutilized, micro-conversions provide valuable insights, and accurate attribution is critical for decision making.
SEO involves three core elements - on-page, external, and technical. On-page focuses on optimization of individual pages, like titles and descriptions. External centers on link building and citation. Technical ensures good crawlability, speed, and mobile-friendliness. The document provides an overview of the main components of SEO and their relative importance.
Bridging the Gap Between Acquisition and Retention - Samantha NobleEventz.Digital
This document discusses strategies for increasing customer loyalty and lifetime value through paid media efforts. It recommends segmenting customer data based on attributes like age, location, purchase history to target customers. It suggests using dedicated landing pages, loyalty programs, and targeted ads through platforms like search, social media, and email to promote offers, encourage repeat purchases, and stop customers from going to competitors. The document stresses the importance of focusing more on retaining existing customers rather than solely acquiring new ones since customer retention is less expensive.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
What the Best Do Differently (Agencies and Brands) by Robert Craven
1. GYDAinitiative.com
The Above Average -
What the best do
d fferently
Robert Craven
Founder, Grow Your Digital Agency (GYDA) Initiative
Author, Grow Your Digital Agency
facebook.com/groups/GrowYourDigitalAgency
@Robert_Craven
3. GYDAinitiative.com
Brexit
Trump, Putin
Costs
Clients going bust
/paying late
Cheap, cheap prices
Effectiveness
Alternative suppliers
Over-crowded market
Low barriers to entry
Poor utilisation
Don’t understand strategy,
marketing, people.
And finance.
What clients really want?
Same as the rest
Pressure on price
Duopoly
Amazon
Platforms manipulate?
Anti-capitalism
Anti-advertising
Craft/bohemian/
alternative lifestyles
The rise of brand
Declining reputation
Using old models to look
at the future
AI, bots
Effective adblockers
Cheap apps
Messaging
Alternative search engines
GDPR
Cambridge Analytica
EU e-commerce legislation
Freelancers
Millennials
Out of touch clients
Out of touch owners
Marketing agencies and
management consultancies
absorbing digital
No playbook
Every distraction…
16. GYDAinitiative.com
Before and After: James Tyrrel
Before
Turnover $2m
Revenue/
Fee-earner
$63k
(31)
% chargeable 60%
$ per hour $85
EBITDA 9%
$180k
17. GYDAinitiative.com
Before and After: James Tyrrel
Before After
Turnover $2m $3.3m
Revenue/
Fee-earner
$63k
(31)
$91k
(36)
% chargeable 60% 79%
$ per hour $85 $105
EBITDA 9%
$180k
24%
$792k
18. GYDAinitiative.com
119 Agencies: 12 months to August 2017
Revenue Up 57%
Revenue/Fee-earner Up 25%
% utilisation Up 16%
Rate per hour Up 27%
EBITDA Up 137%
19. GYDAinitiative.com
Stuck in the Middle
TOP-TIER
Compete on
knowledge.
MID-TIER
Do a lot of stuff.
Compete on price.
BOTTOM-TIER
We do it! We do it fast!
We do it cheap!
The “squeeze”
zone
28. GYDAinitiative.com
1) How good
are you?
2) What do you
want to be?
Purpose
Vision
Mission
Strategy
Milestones
KPIs
4) Dashboard3) Wallpaper
Now
1yr
2yr
3yr
GameChanger
29. GYDAinitiative.com
1) How good
are you?
2) What do you
want to be?
Purpose
Vision
Mission
Strategy
Milestones
KPIs
4) Dashboard3) Wallpaper
Now
1yr
2yr
3yr
GameChanger
30. GYDAinitiative.com
2) What do you
want to be?
Purpose
Vision
Mission
Strategy
Milestones
KPIs
4) Dashboard3) Wallpaper
Now
1yr
2yr
3yr
GameChanger
1) How good
are you?
31. GYDAinitiative.com
1) How good
are you?
2) What do you
want to be?
Purpose
Vision
Mission
Strategy
Milestones
KPIs
4) Dashboard3) Wallpaper
Now
1yr
2yr
3yr
GameChanger
32. GYDAinitiative.com
FINANCE OPERATIONS
Revenue Ave Unit Revenue
GP Utilisation
Direct/Admin Total No Projects
Op Profit Defects
Net Profit Customer Complaints
Cash Net Promoter Score
Retainers Ave chargeout rate
Current run rate pa Revenue per fee-earner
Debtors>60days
Valuation
SALES & MARKETING PEOPLE, CULTURE, GROWTH
New leads to CRM Headcount
Cost per Lead Net Change
New Pitches Starter: Leavers
90-day weighted pipeline Hols o/standing
New Business won Buzz
Order book outstanding Right people, right desks
Cost of Cust Acquisition Training Plans UTD
Ave Proposal size
33. GYDAinitiative.com
1) How good
are you?
2) What do you
want to be?
Purpose
Vision
Mission
Strategy
Milestones
KPIs
4) Dashboard3) Wallpaper
Now
1yr
2yr
3yr
GameChanger
35. GYDAinitiative.com
Full Toolkit
Trajectory GameChanger – FiMO, Cascade, Wallpaper
Big Goals Goal-setting – OKRs, 3+1, one number
Scores Scorecard
Drill down Monthly, Finance, Marketing, Operations, People/Culture
Execute Annual Wallpaper/Scorecard, Qtrly,
Monthly State of the Nation, Mondays, Daily Huddle
Document Processes, Systems and Templates