More Related Content
What's hot
What's hot (20)
Similar to What role cultural institutions play in society and how this have come about ?
Similar to What role cultural institutions play in society and how this have come about ? (20)
More from Victoria Durrer
More from Victoria Durrer (20)
Recently uploaded
Recently uploaded (20)
What role cultural institutions play in society and how this have come about ?
- 1. What role cultural ins/tu/ons play in society and how this have come about ? Two case studies from Hong Kong Arts Fes/val and Oriental Art Centre, Shanghai Professor Sun-‐man TSENG Co-‐Programme Leader of Execu8ve Masters of Arts in Arts Management & Entrepreneurship Adjunct Professor The Educa8on University of Hong Kong Belfast © April 2017
- 2. Development of conceptual framework • According to Hewison and Holden, the “main responsibility for cultural leaders is to ar8culate the cultural value of the arts” • Cultural values includes intrinsic value, instrumental value and ins8tu8onal value • My reading of “instrumental value” is that it includes economic, social and educa8on values, hence cultural ins8tu8ons plays ar8s8c, economic, social and educa8onal role in society
- 3. Development of conceptual framework • Hewison and Holden, the “main responsibility for cultural leaders is to ar8culate the cultural value of the arts” • Cultural values includes intrinsic, instrumental and ins8tu8onal values •
- 4. • My reading of “instrumental value” is that it includes economic, social and educa8on values, hence cultural ins8tu8ons play ar8s8c, economic, social and educa8onal roles in society
- 5. • Economic – developing a market for the arts • Create jobs and leads to economic ac8vi8es (mul8plier effect) • Social * • Promo8on of cultural diversity connects people and builds a more cohesive and open society (EU). • promo8on of interna8onal rela8onship through interna8onal partnerships • Social /cultural • Enhance the iden8ty of its city • * EU working group on role of public arts and cultural ins7tu7ons in the promo7on of cultural diversity and intercultural dialogue (2014)
- 6. • My reading of intrinsic /ar8s8c roles include • Promo8ng EXCELLENCE • presen8ng arts ac8vi8es of the highest quality • Increasing ACCESS • a^rac8ng new audiences, also educa8on role • Promo8ng diversity to broaden EXPOSURE • exposing ar8sts and audiences to new and innova8ve works, heritage arts, latest interna8onal trends, young talents • Contributes to the development of local ar8sts /groups • Enhance local arts ecology through industry development
- 7. Proposed Roles of Key Cultural Ins/tu/ons Aspects Roles Ar8s8c Promo8ng excellence Increasing access Diversified programmes to broaden exposure /outlook Facilitate development of local ar8sts /groups Economic Develops a market Social Cultural diversity builds social cohesion Enhance intercultural dialogue Social /cultural Enhance the iden8ty of its city Cultural Ecology Industry development
- 8. ng ng ts s/val erformances 7 Fes/val nniversary
- 9. Changing context led to changing role Colonial period (1973-‐1996) London-‐based director to Hong Kong-‐based expatriate director Main-‐stream famous interna7onal ar7sts to present a high quality arts fes8val of interna8onal standing in Hong Kong Countdown to Re-‐unifica8on (1988-‐1996) Hong Kong-‐born execu8ve director Strategic review to add local characteris7cs such as commissions To present an arts fes8val of interna8onal standing which reflects the uniqueness of Hong Kong Aier re-‐unifica8on (aier 19 Co-‐produc8ons with overse fes8vals and opera house Provide showcase for select Hong Kong ar7sts Raise profile of Hong Ko ar8sts interna8onally Intercultural dialogue Industry developmen
- 10. Role Hong Kong Arts Fes1val Ar8s8c Promo8ng excellence Top ar8sts & groups Increasing access Young friends scheme Diversified programme to broaden exposure /outlook New and unfamiliar programmes such as early music and foreign-‐language drama Facilitate development of local ar8sts / groups Local commissions Showing young local ar8sts Economic Develops a market Sold more than 120,000 seats each year Supported by government & sponsors Social Cultural diversity builds social cohesion Local art forms such as Cantonese opera included Enhance intercultural dialogue Interna8onal co-‐produc8ons Touring of Fes8val produc8ons Social / cultural Enhance the iden8ty of its city Cosmopolitan with local characteris8cs Brings interna7onal pres7ge 1 of the top arts fes7vals in the world Put HK on the interna7onal map (1970s) Cultural Ecology Industry development Commissioning of chamber opera
- 12. Oriental Art Centre, Shanghai • Opened in 2005 • (2015) 655 performances and 630,000 audience • Situated in Pudong district of Shanghai • Facili8es: Concert Hall, Opera Hall and recital hall • Shanghai is the most cosmopolitan city in China • Home of the first symphony orchestra, opera, movie and drama in China • Big middle class seeking trendy leisure ac8vi8es • In 1997 saw the opening of Shanghai Grand Theatre, started with no subsidy (hence similar arrangement with OAC)
- 13. Major accomplishments from 2005 to 2017 Clear posi8oning – home of the symphony Strategic planning – 5 year plans Understand audiences – 4 major audience researches in 11 years • preference of Shanghai audiences: 1-‐ Symphony, 2-‐Ballet, 3-‐Musical Introduce concept of season planning and different series to China Pioneer membership scheme Achieve excellence • Berlin Philharmonic Orchestra and invita8on of Top 10 world orchestras Audience building -‐-‐ Saturday brunch concerts • RMB30/50/80, 100,000 audience a year • Student 8cket scheme Introduce Chinese Opera Fes8val and Chinese music series Strategic partnership with Philadelphia Orchestra and Vienna Philharmonic Orchestra in 2016
- 14. Role Oriental Art Centre Ar8s8c Promo8ng excellence 10 World Top Orchestras Increasing access Saturday Brunch Concerts Student 8ckets Diversified programme to broaden exposure /outlook Chinese Opera season Chinese music series Facilitate development of local ar8sts /groups Resident symphony orchestra Economic Develops a market More than 633,000 audience each year No regular subsidy from government Social Cultural diversity builds social cohesion Saturday Brunch Concerts Open Day Enhance intercultural dialogue Strategic partnership with Chicago Symphony & VPO Social / cultural Enhance the iden8ty of its city Cultural sympbol of the most cosmopolitan city in PRC Brings Interna7onal pres7ge Shanghai’s prime music centre The second home of world-‐class orchestras Cultural ecology Industry development Nurture venue managers Best prac8ces for cultural venues in China Brings healthy compe88on
- 15. Conclusion • How they differ from their western counterparts ? • Not much, both governed by a board, OAC monitored by a government commi^ee • OAC staff very young, HKAF key staff very stable • All HKAF programmes have to be approved by two commi^ees • OAC no regular subsidy from government • Both ins8tu8ons play similar roles • OAC less support to local ar8sts /groups but making bigger impact on industry development • OAC has a shorter history than HKAF and has to be more market-‐driven • Freedom of expression protected in Hong Kong
- 16. Role Hong Kong Arts Fes1val Oriental Art Centre 8c Promo8ng excellence Top ar8sts & groups 10 World Top Orchestras Increasing access Young friends scheme Saturday Brunch Concerts Student 8ckets Diversified programme to broaden exposure /outlook New and unfamiliar programmes Chinese Opera season Chinese music series Facilitate development of local ar8sts /groups Local commissions Plaqorm for local ar8sts Resident symphony orchestra omic Develops a market Sold more than 120,000 seats each year Supported by government & sponsorship More than 630,000 audiences in 2015 No regular subsidy from government al Cultural diversity builds social cohesion Local art forms included Chinese opera season Chinese music series Enhance intercultural dialogue Interna8onal co-‐produc8ons Touring of Fes8val produc8ons Strategic partnership with Chicago Symphony and VPO al / ral Enhance the iden8ty of its city Cosmopolitan with local characteris8cs Most cosmopolitan city in PRC Brings interna7onal pres7ge 1 of the top arts fes7vals in the world Put HK on the interna8onal map Shanghai’s prime music centre The second home of world-‐class orchestras ural ogy Industry development Commissioning Hong Kong chamber opera Nurture venue managers Best prac8ces for cultural venues in China Compe88on is healthy for industry development