seARTS Overview Presented to Gloucester Rotary 9-8-15

SEARTS:
SOCIETY FOR THE ENCOURAGEMENT
OF THE ARTS CAPE ANN
Presentation to Gloucester Rotary
September 8, 2015

WHAT WE WILL COVER
seARTS Overview & Culture
 seARTS Initiatives & Programs
 seARTS Celebrate Wearable Art III
Breaking News:
 MCC Grant Award
 Public Art Initiative
2
SocietyfortheEncouragementoftheArts:
2015Overview&SponsorshipRequest

SEARTS: MISSION STATEMENT
The Society for the Encouragement for the Arts is to
educate, celebrate and develop the cultural economy
for the communities of Cape Ann through initiatives
and programs serving artists, cultural partners,
business, municipalities and art enthusiasts.
3

SEARTS ASPIRES TO MAKE CAPE ANN A GREAT
ARTS DESTINATION….
Marketing,
Metrics,
Collaboration &
Cultural
Districts
Events &
Programming
Arts & Cultural
Organizations
Artists, History,
Culture,
Structures,
Community
 Contemporary Art
 Working Artists
 Public Art
 Community Art
 Art Galleries
 Art Museums/Venues
 Art Gathering Places
 Art Scene
 Destination
Events!
4
….By reviewing the landscape &
looking out for a balance of all
these key components….

…AND BY FACILITATING CONNECTIONS
THAT MAKE IT HAPPEN.
Local Municipalities: Gloucester, Rockport,
Manchester, & Essex
External
Stakeholders
Local Businesses &
Business
Organizations
Arts & Cultural
Organizations
Special Interest,
Educational & Artist
Groups
Individual Artists
from Cape Ann
seARTSCultural
Districts
5

ABOUT SEARTS
 Founded in 2000 as an arts collaborative
 artists
 cultural organizations
 businesses
 municipalities
 200+ Members
 Individuals: 75%
 Cultural Organizations: 15%
 Businesses: 8 %
 Students: 2% (new category)
 Nonprofit 501(c)(3)
 Oversight by volunteer Board of Directors
 One PT Executive Administrator & PT Bookkeeper +
email marketing assistant.
6

SEARTS BOARD & STAFF: DIVERSE
ENTREPRENEURS & COMMUNITY ADVOCATES
 James Caviston: President, CEO of a local
manufacturing business
 Jacqueline Ganim-DeFalco, Chair, BTB Marketing
Advisor & Jewelry Designer
 Beth Palmer: Treasurer, CFO of hi-tech startups
 Bill Bode, Secretary, Engineer
 Carolyn Fuchs, Attorney, Arts Advocate
 Chuck Hayback, Framing Studio/Artist
 Anne Robinson, (former VP) TV & Film consultant
 Tony Sapienza, Hi-tech PR & local B&B owner
 Jo-Anne Crawford, Executive Administrator
 Carol Mendoza, Bookkeeper
 Clare Higgins, Email Communications
seARTS also has a large group of advisors with specific skills
such as web support, legal, and graphic design.
7

SEARTS IS:
 Innovative, Entrepreneurial, Educational
 Known for it’s unique & inspiring programs
 A leader for Cultural Economic Development
 Inclusive
Anyone can join & fees are reasonable
 A great support organization for artists
 About all genres of arts & culture
 Engaged with all of Cape Ann’s four communities
 Responsive to the needs of the community
8

HOW DO WE ACCOMPLISH THIS?
COLLABORATION
 Create opportunities for artists to sustain
their livelihood
 Educate the community on the value of
cultural economic development
 Support the Massachusetts creative economy
& cultural districts
 Expand arts marketing
 Support all art genres: visual art,
performance art, music, poetry, literature…
 Work across Cape Ann’s four communities
 Communication via popular weekly e-blast
focused on arts events & happenings.
9

SEARTS INITIATIVES & SIGNATURE
PROGRAMS
 seARTS Art Loan Exhibition & Sale
 Bass Rocks
 Cape Ann Medical Center
 seARTS Partner with an Artist
 Grants to artists for original work
 Annual Benefit/Celebration Event
 2015 seARTS Celebrate Wearable Art
III
 seARTS Wearable Art & Home Décor
Holiday Show
 Annual Meeting/Speakers
 Arts & Cultural Exchange
 Promotion of the Arts
10

SEARTS@BASS ROCKS, EXHIBITION & SALE: ART LOAN
PROGRAM
 8th Year
 150 Artists participated to date
 Jury Awards each year
 Reception with keynote speaker
 Sold $18K worth of art since inception
 Engaging “art” talk or panel at each opening
 Salon nights introduced for Fall 2015
11

SEARTS PARTNER WITH AN ARTIST PROGRAM
7+ years of Grants to local artists to create site-
specific art work
 Artists partnered with local businesses
 Art includes murals, paintings, prints, sculpture and
multimedia
 2012-14 Program directed to support Cultural Districts
 29 artists participated since inception
 $40K+ awarded to artists
12

 Four State Sponsored Cultural Districts
 Essex
 Gloucester’s Harbortown
 Rockport
 Rocky Neck, Gloucester
 Cape Ann Cultural District Mobile Application
 Cape Ann’s Partner for the Creative Economy Network of the North Shore led by
Montserrat College of Art
 EDIC EntrepreneurSHIP Initiative
…and was the key facilitator in the
development of the four cultural districts at
the programs inception!
SEARTS IS A KEY PARTNER IN THESE
CAPE ANN WIDE INITIATIVES….
13

SEARTS’ PROMOTIOM & SOCIAL MEDIA
• Website
• Facebook – 266
Likes
• Twitter
• LinkedIn
• Art Bytes
• Weekly Arts
Eblasts –
2000+ list
14

Financial Support from several key sources:
 Fundraising & Sponsorships
 Membership dues
 Foundations/Grants
 Art Sales
 Fiscal Agency for Program Partners
SEARTS FUNDING SOURCES
15

SEARTS
CELEBRATE WEARABLE ART III 2015
An Authentic Cape Ann
Experience: September 27, 2015
Cruiseport Gloucester
SocietyfortheEncouragementoftheArts:2015
Overview&SponsorshipRequest
16

SEARTS CELEBRATE WEARABLE ART III – WHAT IS IT?
On a Sunday afternoon in autumn,
Gloucester’s customarily genteel
Bass Rocks Golf Club was invaded
by a creative force so strong as to
stretch the bounds of the
imagination of even the most
imaginative.
Gail McCarthy,
Cape Ann Magazine
2011 inaugural event….
17

 Features working artists – celebrates their work
 Provides income-generating opportunities for artists
 Venue for high school and college artists
 Presents a broad range of artistic expression
 Contributes to the local creative economy.
 Demonstrates collaboration between artists and with other
community groups
 Attracts new “art-loving” audiences to Cape Ann
 Brings world class artists here to join our own!!!
 Unique to Boston’s north shore – links us to the “Fashion
Arts” in Boston
 Major media partners– Art New England Magazine, NECN,
Magazine, plus coverage from many others.
 Event has major growth potential
 Popular program: wearable art festivals have attracted international
audiences as demonstrated by the WOW event in New Zealand now
attracts 50K visitors over 12 days.
SEARTS: WHY CELEBRATE WEARABLE ART?
18

SEARTS: COMMUNITY INVOLVEMENT
 50 Volunteers make this event a reality
 3000+ Volunteer hours committed over 18 mos of
planning & a day of execution.
 40-60 Designer/Artists Participate in Runway
Show
 18-20 Designer/Artists sell their original work at
show
 Partners include a dozen local Beauty and Fashion
businesses, photography, video, lighting & sound, floral
design + other creatives
 2013 Judges from Peabody Essex Museum, Rocky Neck
Cultural District, Montserrat College of Art
 2013 Students from Mass Art, Endicott College,
Montserrat College of Art, Framingham State, RISD, &
local high schools show their designs. More in 2015!
19

SEARTS: WEARABLE ART IMPACT 2011 & 2013
 Connected to Boston Fashion Trail for fashion week
 Sellout crowd, 240 attendees, 50% increase from 2011
to 2013.
 $18.5 K worth of sales to 18 local & regional artists;
85% from 2011 to 2013.
 2013 Runway show of 80 original designs created by 45
designers/artists; larger % local artists compared to
first year.
 2013 Models – 80% were local artists, students,
celebrities & friends & family of artists. All were
volunteer.
 Coverage on Art New England, North Shore Magazine,
NECN, Cape Ann Magazine, etc.
 2013 Wearable Arts Awards presented to three
designers/artists to recognize their talent
20

……all best
in class
contributors!
SEARTS: CELEBRATE WEARABLE
ART 2015 – WHAT’S NEW?
 In kind supporters: Best in class talent in all categories.
 Christina K. Pierce – Boston – premier, boutique fashion
agency
 WSM Talent for professional models
 Deborah Coull Salon
 Cape Ann Savings Bank
 Art New England
 Martha Sutyak – Chief Stylist
 Steve Aveson – NECN
 Increased seating capacity
 Best Vest Contest, designed by local artists (Sinikka!)
 Invited guest artist vendors from out of area
 Follow on event at Cape Ann Museum October 1!
 Runway judges TBA – VIP’s of Fashion & Wearable
Art
21

SEARTS: WEARABLE ART IMPACT 2015
 Links to Boston Fashion Trail for fashion week
 Sellout crowd, 300 + attendees
 $25K worth of sales to 18 local artists
 $50K New funds to seARTS from all sources combined
 Runway show of 80 high-quality original designs
created by 35-40 designers/artists including up &
coming designers launching their careers
 Increased local “creative” business participation.
 20-25 local & professional models. Local models from
the community including students.
 Coverage on NECN, Art New England, North Shore
Magazine, Boston Globe, Cape Ann Magazine, etc.
 Wearable Arts Awards, with increased $$$ presented
to 3-5 designers/artists to recognize their talent.
22

SEARTS: 2013 CWA II: FEEDBACK
There is no doubt that the ‘Wearable
Arts’ Show is an exciting event in
which to participate. For stylists
and those in makeup artistry, we
have witnessed in history a
succession of ‘Wearable Art’ through
centuries of hair and makeup.
Experiencing the creativity and
expression of these modern artists
through textile, floral design and
reclaimed materials is exciting. Our
place in history is woven into this
rich and storytelling legacy.
‘Wearable Art’ is a foreign affair
using a language all its own with
dialects of fabric, flowers, and
everyday items that translates to an
experience which speaks to our
esthetic and, hopefully, puts a smile
on our face.
Deborah Coull, Salon owner
23

SEARTS: CELEBRATE WEARABLE ART
FAQ’S
 How do I get a ticket? Can I
get a table?
 Can I place an ad in the
program?
 Can I be a sponsor?
 How do I get involved
going forward?
24

BREAKING NEWS!
 MCC Grant Award to Support the Advancement
of Gloucester’s Arts & Cultural Sector
 $45,500 to establish City Arts & Cultural Office
 Partners = Rocky Neck Art Colony, seARTS, and
ArtsGloucester + City of Gloucester CFTA
 City of Gloucester Public Art Policy Forum:
 Public Meeting to be held September 30th 7PM at
City Hall with Elizabeth Keithline of Wheel Arts
Administration who will chair the meeting.
25

SEARTS IS CREATIVE ENERGY
SocietyfortheEncouragementoftheArts:2015
Overview&SponsorshipRequest
26

THANK YOU FOR YOUR TIME! PLEASE JOIN US ON
SEPTEMBER 27TH RIGHT HERE AT CRUISEPORT
 Jacqueline Ganim-DeFalco jgdefalco@Verizon.net 978-283-
8333
 Carolyn Fuchs: 978-559-7025 carolyn-j-f@comcast.net
 Jo-Anne Crawford, seARTS Executive Admin: 978-281-1222
jo@searts.org
27
@jmganim
@CapeAnnArt

Representative Sample of Business
Sponsors
 Acme Merchandising & Apparel
 Axis Promotions
 Bass Rocks Golf Club
 Cape Ann Savings Bank
 Carolle Steele Insurance
 Gloucester Engineering
 Island Art & Hobby
 Montserrat College of Art
 Ocean Crest Seafoods
 InterShell Seafoods
 Rockport National Bank
Community Sponsors
 Bill & Mahri Bode
 M. Kristine Fisher
 Kathy Hamilos
 Tom & Maryann Kiely
 Mark Steele
 Seyrel & Chris Williams
Media Sponsors:
 Art New England
 North Shore Magazine
 Gloucester Daily Times
On-Site Sponsors-In Kind:
 Steve Aveson, Emcee,
New England Cable News
 Deborah Coull Salon
 Clark Linehan, Photographer
 Stockman (graphic) Design
2013 Presenting Sponsor:
Linzee & Beth Coolidge Fund, Boston Foundation
28
Thank
you!

seARTS Overview Presented to Gloucester Rotary 9-8-15

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seARTS Overview Presented to Gloucester Rotary 9-8-15