The job landscape is undergoing some major changes at present. Typical candidates are behaving more and more like modern consumers by “shopping around” for jobs rather than jumping at the first opportunity that comes along.
The birth of “recruitment marketing” has brought about a major shift in focus for all recruitment agencies. Agencies that do not adjust their approaches may fall behind. As is the case with all other forms of marketing, it is crucial to develop a comprehensive understanding of the types of people that are being targeted in order to create an effective strategy that will provide recruitment agency clients with the most suitable candidates.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.
Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report released by Content Marketing Institute, a UBM company, along with MarketingProfs. The report is sponsored by IEEE Engineering360 Media Solutions.
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
2018 Holiday Season: Digital Advertising Trends - ClickZ/KenshooClark Boyd
In partnership with Kenshoo, ClickZ presents 'Digital Advertising Trends for the 2018 Holiday Season', a comprehensive
report based on a survey of more than 300 marketers identifying
specifically where brands will be spending, how this
spending differs from last year’s, and what new media formats are being utilized.
Within this report, we will delve beyond the surface
of product announcements to see what advertisers are
really prioritizing in their holiday spending plans.
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
Research shows that marketers from large companies (1,000 employees) use more content marketing tactics and outsource content creation more frequently than their peers do. Learn more about how enterprise marketers approach content marketing.
Credence Digital Marketing Inc has evolved to be name which is continuously being linked with creative and innovative digital marketing strategies to aid the businesses in their campaigns to enhance greater customer engagement. Visit : https://www.credencedigital.ca/
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they represent.
Section 2 of the overview of marketing industry in 2017. In this part there's information about: smartphone brands by market share to largest B-to-B agencies.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Michael Pranikoff
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
8 Biggest Mistakes Digital Marketers Make and How to Avoid ThemMarketo
Whether you are a seasoned digital marketer or just starting out, there are a few big mistakes that you have probably made in the past, might be making now, and will most likely make in the future. In this webinar, we will discuss a few common pitfalls across SEO, social media advertising, paid search, and website optimization that, if avoided, will make any digital marketer more successful!
Recruitment Marketing: A Content ChecklistShane Gray
Information on:
Recruitment and marketing: why these two key functions are similar, but different.
The role of content: what it is and why it’s essential to proactive recruiting.
Includes:
Stats, infographics, and insights into 4 key characteristics of recruiting content that converts.
My name is Sanne Mengede, and I’ve been working in recruitment marketing for four years here at Qreer.com. Qreer is a European technical job board that provides smart recruitment marketing solutions for companies across Europe, this means that we promote jobs all across European channels and target specifically highly-educated technical talent by using a combination of different marketing tools. My role as marketing specialist includes to support organizations in their objective to generate international exposure for their job ads and to close job vacancies through job marketing, target group marketing and employer branding.
What I noticed was that not many recruiters make active use of the marketing tools or are aware of the trend around marketing that can benefit their costs and activities within talent acquisition. Therefore, I wanted to highlight a valuable tool that can be used to attract and engage with candidates, ‘’content marketing’’. In recruiting today, not only recruiters are doing the research about candidates. 85% of job searches start at a search engine, talent is searching for a company the same way they would for example make any other purchasing decision – which is why having content is so critical.
During this webinar I will cover this topic in more detail and help you not only to understand it but also give you an idea how you can apply it.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.
Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report released by Content Marketing Institute, a UBM company, along with MarketingProfs. The report is sponsored by IEEE Engineering360 Media Solutions.
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
2018 Holiday Season: Digital Advertising Trends - ClickZ/KenshooClark Boyd
In partnership with Kenshoo, ClickZ presents 'Digital Advertising Trends for the 2018 Holiday Season', a comprehensive
report based on a survey of more than 300 marketers identifying
specifically where brands will be spending, how this
spending differs from last year’s, and what new media formats are being utilized.
Within this report, we will delve beyond the surface
of product announcements to see what advertisers are
really prioritizing in their holiday spending plans.
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
Research shows that marketers from large companies (1,000 employees) use more content marketing tactics and outsource content creation more frequently than their peers do. Learn more about how enterprise marketers approach content marketing.
Credence Digital Marketing Inc has evolved to be name which is continuously being linked with creative and innovative digital marketing strategies to aid the businesses in their campaigns to enhance greater customer engagement. Visit : https://www.credencedigital.ca/
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they represent.
Section 2 of the overview of marketing industry in 2017. In this part there's information about: smartphone brands by market share to largest B-to-B agencies.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Michael Pranikoff
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
8 Biggest Mistakes Digital Marketers Make and How to Avoid ThemMarketo
Whether you are a seasoned digital marketer or just starting out, there are a few big mistakes that you have probably made in the past, might be making now, and will most likely make in the future. In this webinar, we will discuss a few common pitfalls across SEO, social media advertising, paid search, and website optimization that, if avoided, will make any digital marketer more successful!
Recruitment Marketing: A Content ChecklistShane Gray
Information on:
Recruitment and marketing: why these two key functions are similar, but different.
The role of content: what it is and why it’s essential to proactive recruiting.
Includes:
Stats, infographics, and insights into 4 key characteristics of recruiting content that converts.
My name is Sanne Mengede, and I’ve been working in recruitment marketing for four years here at Qreer.com. Qreer is a European technical job board that provides smart recruitment marketing solutions for companies across Europe, this means that we promote jobs all across European channels and target specifically highly-educated technical talent by using a combination of different marketing tools. My role as marketing specialist includes to support organizations in their objective to generate international exposure for their job ads and to close job vacancies through job marketing, target group marketing and employer branding.
What I noticed was that not many recruiters make active use of the marketing tools or are aware of the trend around marketing that can benefit their costs and activities within talent acquisition. Therefore, I wanted to highlight a valuable tool that can be used to attract and engage with candidates, ‘’content marketing’’. In recruiting today, not only recruiters are doing the research about candidates. 85% of job searches start at a search engine, talent is searching for a company the same way they would for example make any other purchasing decision – which is why having content is so critical.
During this webinar I will cover this topic in more detail and help you not only to understand it but also give you an idea how you can apply it.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Colleague Software
The role of marketing throughout the contemporary recruitment landscape is evolving – and fast. Marketing professionals able to adapt to unfeasibly quick changes and lead strategies across a sector so domineeringly dynamic, really have become the Swiss Army knife of modern-day recruitment performance. Once it was the recruiter making all the business decisions: now this role is the domain of the marketer.
From employer branding to candidate attraction to content production to choosing the most suitable internal tech structure, today’s recruitment marketers are not only on the cusp of change, they are leading it. And the staffing sector is a better place for it: Slicker, exciting and undeniably more professional.
This Whitepaper highlights how to become a brilliant marketer within the recruitment sector, covering topics including:
• What is the point? How can modern marketers really help recruiters?
• Recruitment is a process – so how can you really differentiate?
• Harnessing the power of your audience
• How to create compelling content for LinkedIn that drives traffic
back to your website
• Content plans which don’t cause discontent
• The Big Brand Approach to Engaging Customers
• Behavioural Tricks for New Business Persuasion
The 7 Secrets to Successful Recruitment MarketingSoutherlyComms
On the hunt for top talent?
Recruitment content marketing helps you cut through the noise and show candidates why you're the employer for them.
Learn the 7 secrets to successful recruitment marketing here.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
The Definitive Guide to Engaging Content MarketingĐức Lê
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
The Definitive Guide to Engaging Content MarketingAutonomy Hub
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
IN THIS SUMMARY
Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski describes how businesses can communicate the benefits of their products or services to customers, as well as build trust and credibility in their brands. She illustrates in detail how marketing can create “a compelling message for an offering that clients will buy and then won’t be able to stop talking about.” Her ultimate goal is to provide a blueprint for growing a loyal customer base and increasing sales.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/and-clients-went-wild
Similar to 10 Tips for using Content Marketing in Recruitment (20)
2. RUSSELL DALGLEISH
Founder Exolta Capital Partners
“ The hunt for candidates is becoming more
competitive than ever before. A recruiter
competes for a candidate’s attention much
in the same way that marketers compete
for a consumer’s attention.”
4. LANDSCAPE
OVERVIEW
The job landscape is undergoing some major changes at present. Typical candidates are
behaving more and more like modern consumers by “shopping around” for jobs rather
than jumping at the first opportunity that comes along.
RECRUITMENT MARKETING
The birth of “recruitment marketing” has brought about a major shift in focus for all
recruitment agencies. Agencies that do not adjust their approaches may fall behind. As is
the case with all other forms of marketing, it is crucial to develop a comprehensive
understanding of the types of people that are being targeted in order to create an effective
strategy that will provide recruitment agency clients with the most suitable candidates.
6. CONTENT MARKETING TOOL
Until very recently, content marketing was thought of as a tool used solely for boosting sales
and growth. However, the versatility of content marketing is rapidly making its mark. Every
industry has its own pool of potential employees, all of whom are interested in useful content
that could assist them in their job hunt. Recruitment agencies are beginning to use this tool to
their advantage, creating pertinent, poignant content that will assist them in finding model
employees for the companies who make use of their services.
A recruitment agency’s customers want to hire the best of the best; that much is abundantly
clear. What some recruiters may overlook is the fact that job candidates want to work with
industry leaders as well. Cleverly written content can, and should, show prospective
employees that the team they wish to join is credible, innovative, and ultimately worth
committing their talents to.
THE TOOL
7. A TYPICAL RECRUITMENT CYCLE
THE CYCLE
Primarily, content marketing focuses on the first two stages in the recruitment cycle. Attracting
and converting potential employees relies heavily on recruitment marketing in precisely the
same way that regular marketing grabs the attention of consumers. The final two stages in the
cycle, “close” and “delight”, form a part of the actual interview process, which should run
smoothly if the content marketing strategy was successful.
ATTRACT > COVERT > CLOSE > DELIGHT
8. 5 CONTENT TYPES FOR RECRUITERS
CONTENT TYPE
There are several different types of content recruitment agencies can use to amplify a client’s
brand:
1. Industry news: New product releases, company benchmarks
2. Awards: Reinforcing the strength of a company by creating content around recent awards
3. Thought leadership: Write on relevant and hot topics in the industry
4. Employee spotlight videos: Show potential candidates some of the fantastic people
they could be working alongside
5. Employee blog posts: Encourage employees to write about their roles and their key
learnings
10. WHY CONTENT WORKS?
1. Candidates who disagree with the core values of a particular company tend to self-select out
of the recruitment process. By encouraging transparency in their clients, recruitment agencies
are able to compile content that provides a comprehensive overview of every aspect of the
company they are considering working for.
2. Job descriptions rarely go viral by themselves. Unusual, entertaining, or educational articles,
however, tend to stretch much further. Including article links in job descriptions tends to
increase traffic to a company’s recruitment pages by impressive amounts.
3. Job candidates who have done some light reading tend to show up more prepared. This
results in better interviews which, in turn, makes companies more likely to enlist the services
of a particular recruitment agency in the future.
WHY CONTENT MARKETING WORKS FOR
RECRUITERS?
12. ONE.
COLLABORATE WITH CLIENTS
Regular meetings between marketing and HR departments facilitate a more effective platform
for sharing information. Through these meetings, a recruitment agency will easily be able to
find out which positions their clients need to fill immediately, in the near future, and over the
long term.
As a recruitment agency, it is important to regularly ask client’s HR team where their last
current employees were hired from (geographic area, schools, previous employers, etc.) in
order to discover where best to distribute the new content marketing material.
13. TWO.
CLEAR CONTENT STRATEGY
Marketers who document their strategy are more effective. It is hardly surprising that
regular marketing content can be customised for recruitment purposes. It is worth every
recruiter’s while to go through their clients’ current marketing materials in order to find
useful material.
14. THREE.
AUDIENCE PERSONAS FOR CANDIDATES
It is highly improbable that a developer and a salesperson will respond positively to the
same content and the same distribution. Recruitment agencies need to identify the types of
people their clients need the most and how best to reach them.
16. FIVE.
SHOWCASE BIG THINKING
As a recruitment agency, one of your responsibilities is convincing clients to flex their
knowledge about their particular industry, market, and customers. This is one of the best
ways to draw the attention of prospective job applicants.
17. SIX.
THINGS THAT MAKE YOUR CLIENTS
UNIQUE
Rewriting a client’s job description into an article is not an effective approach. Instead, it is
advised to tell a story about the way the company’s values are reflected in its culture.
Openly discussing the types of employees a particular company enjoys working with is the
best way to ensure the attention of the right kind of applicants.
18. SEVEN.
FIND THE CORRECT PUBLICATION
It is important to target publications that a client’s ideal employee will read and respect.
This ensures a credibility boost that other companies might not have, placing the
recruitment agency’s clients in a more favourable position.
19. EIGHT.
SHOWCASE EVERYDAY LIFE
Content marketing can showcase the everyday perks of what it’s like to work at a particular
company. Feature employee & company life by showcasing photos of employees at
events, highlights of them on the corporate blog, and even short videos of celebrations at
the office.
20. NINE.
CHANNEL JOB INQUIRIES TO THE APPROPRIATE PLACE
Social media managers, both of the recruitment agency and of the client, must know where
to send people if they have questions about jobs at a particular company. This could be a
detailed “Careers” page or an email address for someone in human resources.
21. TEN.
DON’T OVERLOAD AUDIENCE WITH JOBS
The most common (and badly directed) use of content marketing as a recruiting tool is to
plaster social media channels with job posts. While it is alright to post the occasional listing,
it is important to balance this out with informative content that has a higher chance of being
shared.