The document discusses five promotion ideas that fitness professionals can use to attract new clients: 1) Offering returning client promotions through email newsletters around the new year. 2) Using social media like Facebook and Instagram to advertise affordably and fine-tune audiences. 3) Tailoring promotional language to different target markets. 4) Asking current and past clients for referrals. 5) Giving back to charitable causes to gain community exposure and potentially attract new clients through fundraising events. The overall goal of the promotions is to spark new marketing campaigns and grow fitness businesses.

1. What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor
www.fitnessprofessionalonline.com
Now, how can you get
those fabulous new,
committed clients to
contact you, let alone
show up looking for
your services?

2. www.fitnessprofessionalonline.com
I’m going to give you
some ideas that I hope
will get you excited and
fired up to get started
NOW and not waste
another day trying to re-
invent the wheel.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

3. www.fitnessprofessionalonline.com
The Fit Pro Cycle:
Every year many of us go
through the same old
business cycle
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

4. www.fitnessprofessionalonline.com
Remember “Do
What You Have To
Do, Until You Can
Do What You Want
To Do”
– Oprah Winfrey.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

5. www.fitnessprofessionalonline.com
Promotion #1: New Year
Offer
Go through your email listing
(yes…you should/must have
one), and send out several
newsletters offering an “I Want
You Back” or We Miss You”
promotional offer (yes…it’s
okay to do this).
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

6. www.fitnessprofessionalonline.com
Promotion #2: Social
Media
Do you have a
Facebook, Instagram,
Twitter, Youtube,
LinkedIn, Google+, and
Pinterest (etc.) page?
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

7. www.fitnessprofessionalonline.com
Do you have a business
social media page? No? Well,
if you don’t, I want you to
promise me and yourself that
you will launch a business FB
page within 48 hours of
reading this article! Promise!!
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

8. www.fitnessprofessionalonline.com
Here are a few reasons
why you should have a
Social Media page:
1. It can help you build
your brand to those who
may not know your
business
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

9. www.fitnessprofessionalonline.com
2. You can advertise your
business for pennies on
the dollar.
3. All of the above and
many other Social Media
sites will help you with
your advertising, so you’re
not alone.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

10. www.fitnessprofessionalonline.com
4. You can fine-tune your
audience. For example; people
interested in:
a. Personal training.
b. Yoga
c. Wellness
d. Meditation
e. Weight loss
f. Running
g. Walking
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

11. www.fitnessprofessionalonline.com
Promotions #3 – It’s All In
Your Words!
When promoting for new clients,
you have to know your market.
This was something that I’ve
had a small struggle with
myself, as a multi-certified
Fitness Professional.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

12. www.fitnessprofessionalonline.com
Promotion #4: Referrals
(don’t be afraid to ask for
them)!
Referrals will always be
your best bet in getting new
clients. Speak with your
clients, your current clients
as well as your former
clients.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

13. www.fitnessprofessionalonline.com
Drop them an email, give
them a call, or even text
them, print these you
know what’s the best
way to get in touch with
those people.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

14. www.fitnessprofessionalonline.com
Promotion #5: Giving back!
Giving back, assisting in
different charity organizations
or donating your services to a
worthy cause that is close to
your heart is a great way to
give back and to get your
name out in your community!
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

15. www.fitnessprofessionalonline.com
Contact the organization,
and let them know that you
would like to donate some
of your services (and if
accepted), you and your
company will be part of their
fundraiser.
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

16. www.fitnessprofessionalonline.com
Alright Fit Pro-Family, I hope
that these ideas have sparked
a fire for your marketing
campaign, as well as building
and growing your fitness
business. It’s not too late to
get started and the best time
is to start today!
What promotions can I offer
to drive new clients to me?
By Lisa Lorraine Taylor

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KNOWLEDGE with world.
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