This document discusses lean UX design principles for product management. It emphasizes testing assumptions and hypotheses with users early through prototypes and minimum viable products. Metrics for measuring success should focus on impacting users' lives positively rather than just activity levels. Success is defined by each startup based on their vision, values, and goals rather than default industry metrics like clicks or time spent. The overall message is to design products that are helpful to users rather than distracting or addictive by prioritizing time well spent.

1. Lean UX Design
Time Well Spent
Product Management
+
+
=

2. Product
Well
Designed
-
Mindset, Methods & Tools

3. « You Can Control What You’re Measuring »

4. That’s called vanity metrics
« You Can Control What You’re Measuring »

5. « You Can’t Control What You’re Measuring »

6. « You Can’t Control What You’re Measuring »
That’s called human behaviors
and we are all stuck in there!

7. You are in charge of a
Product
You have
Users
& You need to measure
Success

8. You are in charge of a
Product
You have
Users
& You need to measure
Success

9. You have a
Vision
You have
Lovely people
& You need to measure
Impact on their lives

10. You have a
1. Vision
You have
2. Lovely people
& You need to measure
3. Impact

11. 1. Vision 2. Lovely People 3. Impact
Product
Strategy
Vision
Vision is about dreams
Evangelize everyone around you about it!
Drive every
decisions
The Lean Startup - Eric Ries

12. 1. Vision 2. Lovely People 3. Impact
Pivot
Product
Strategy
Vision
Strategy is reason
Persevere or pivot but learn everyday!

13. 1. Vision 2. Lovely People 3. Impact
OptimizationProduct
Strategy
Vision
Product is execution
Build something people love

14. 1. Vision 2. Lovely People 3. Impact
a. Test your value hypothesis

15. 1. Vision 2. Lovely People 3. Impact
Landing page
Product
Prototyping
« Fake it until you make it »Target - Interact
Drive - Measure
Transform your idea into a product
What will people find valuable about that?

16. 1. Vision 2. Lovely People 3. Impact
Take an easy website builder & a domain site in a day
Landing page: Build it as a professional
Take inspiration around you & transform your
value hypothesis into value proposition

17. 1. Vision 2. Lovely People 3. Impact
« Fake it until you make it »
Design PrototypeWireframe
Prototyping: Hands on for your product
4 steps to transform your idea into a real product!
Draw Animate
or code

18. 1. Vision 2. Lovely People 3. Impact
Draw
Design PrototypeWireframe
Animate
or code
Adobe Comp CC Adobe Photoshop CC
Adobe Experience
Design CC (soon)
Keynote Sketch app Marvel app
Prototyping: Choose your best workflow
That’s just suggestions, choose your own!

19. 1. Vision 2. Lovely People 3. Impact
b. Test your growth hypothesis

20. 1. Vision 2. Lovely People 3. Impact
Product
What would make them recommend it?
Activation - Retention - Referral - Revenue
PrototypeLanding page

21. 1. Vision 2. Lovely People 3. Impact
Learn from people carefully
Define precisely what you are looking for
Mixpanel

22. 1. Vision 2. Lovely People 3. Impact
And guide them to your vision
Focus on metrics
Mixpanel
Total registrations, Active users, Activity levels, cohort retention, revenue, net promoter score.

23. 1. Vision 2. Lovely People 3. Impact
Focus on metrics
Find yours (see later)

24. 1. Vision
You have a
You have
2. Lovely people
& You need to measure
3. Impact

25. 1. Vision 2. Lovely People 3. Impact
Value hypothesis + Growth hypothesis
Time to test it out!
=
Your Minimum Viable Product

26. 1. Vision 2. Lovely People 3. Impact
Test your assumptions NOW
Don’t waste your time.
You are building your product for people not your ego.

27. 1. Vision 2. Lovely People 3. Impact
How to build a MVP?
Develop your product with your lovely people
Original idea : Spotify Product Team

28. 1. Vision 2. Lovely People 3. Impact
Why NOW?
There is no perfect time to be ready for launch.

29. 1. Vision 2. Lovely People 3. Impact
Design your feedback loop
Minimize total time through the loop
Learn Build
Measure
Ideas
ProductDatas
Design Sprint - Google Ventures

30. 1. Vision 2. Lovely People 3. Impact
And optimize it overtime
15 days to ship maximum for only 1 feature!
Measure Design
Build
Ideas
ProductDatas
Build-Measure-Learn Feedback Loop

31. 1. Vision 2. Lovely People 3. Impact
That’s 15 days on the road!
Keep it going
MeasureDesign
V1
Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8
V2 (N-2)
V3 (N-1)
V4 (N)
V5 (N+1)
Build

32. 1. Vision 2. Lovely People 3. Impact
Ask good feedback
& See if your vision matches up with reality
Medium - User Feedback

33. 1. Vision 2. Lovely People 3. Impact
Get people manually
Understand those people extremely well. Listen to outside
user & do anything to make them love your product!

34. 1. Vision 2. Lovely People 3. Impact
Show you care
Listen to their problems, not their solutions!

35. 1. Vision
You have a
You have
2. Lovely people
& You need to measure
3. Impact

36. 1. Vision 2. Lovely People 3. Impact
How we measure impact today
« Are they watching more this week? »
minutes
per visitor
88
22 16
10
everyday…

37. 1. Vision 2. Lovely People 3. Impact
Each Startup got its own success metrics!
Based on which behavior is wanted from user
Volume of RSVPS Total time viewing Increasing swipes

38. 1. Vision 2. Lovely People 3. Impact
Behavior affect company & society
« Anything that an organism does involving
action and response to stimulation »
Definition: [Behavior]
1 Billion spend mornings on their phones,
90% would prefer not to!

39. 1. Vision 2. Lovely People 3. Impact
Is there anything worth maximizing?
Time Well Spent

40. 1. Vision 2. Lovely People 3. Impact
Behaviors forgot
values
goals
identity
reasons
That is essential to understand someone

41. 1. Vision 2. Lovely People 3. Impact
Few Startups build their own success metrics!
Based on brand values, goals, identity & reasons
Good times exchange with strangers
couchsurfing.com

42. 1. Vision 2. Lovely People 3. Impact
Product
Strategy
Vision
Don’t build technology that keep us busy
« We measure success in terms of number of
transactions (clicks, sales, time spent, or daily use).»
Hooked - Nir Eyal
Unsynchronized

43. 1. Vision 2. Lovely People 3. Impact
Product
Strategy
Vision
Build technology that are on our team
« We measure success in terms of lasting benefits that land
concretely in people's lives, while minimally using their time.»
Time Well Spent
Fluent

44. 1. Vision 2. Lovely People 3. Impact
And build the best experience you have ever imagined
Design them with value, identity, reason & goals
Always available, never interrupted
minimaldisruption.com

45. 1. Vision
You have a
You have
2. Lovely people
& You need to measure
3. Impact

46. So now,
What’s your
Success metrics?
-

47. Product
Well
Designed
-
Let’s build them!

48. -
To continue…

49. Thank
you
Let’s keep in touch
@mickatouillaud
mickatouillaud.com
minimaldisruption.com
micka.touillaud@me.com
Lea n U X Des ign er