With more than 20 years’ experience in public relations, Sarah has worked with businesses of all shapes and sizes to grow their reputations. Sarah heads the award winning team at Target, which has a long heritage of delivering creative communications to both local and national clients, specialising in PR services. Today, that includes support for more than 140 Specsavers stores active in their local communities; helping ADEY Professional Heating Solutions to grow their market share among plumbers and heating engineers; and creating opportunities for specialist student marketing agency BAM to deliver a powerful message to big brands.

1. Sarah Bryars, Target Public Relations
What price reputation?
@TargetPR

2. What price reputation?
1.
2.
3.
The business case for reputation
Where reputation comes from
How PR fits in

3. 1.The business case for reputation

4. “At the start of 2013, corporate reputations
accounted for nearly 35% of market
capitalisation across the FTSE350.”
Reputation Dividend

5. “Reputation valuation is based on the
notion that a company’s corporate
reputation creates economic value by
building confidence among the investment
community that it will deliver the financial
returns promised or expected.”
Reputation Dividend

6. The impact of a crisis on shareholder value?
“Winners gain 10% - Losers lose 15%”
Oxford Metrica

7. YouGov and PRCA
Three core areas where a strong reputation has a perceived economic
value to the business:
1.Performance – attracting business/customers
2.People – pride and motivation
3.Influence – credibility

8. YouGov and PRCA
Survey of in-house communications directors:
72% say their board believes reputation
has an extremely or reasonably strong link
with financial performance.

9. YouGov and PRCA
Approach taken to corporate reputation by
Boards of Directors
52% Board takes responsibility for
organisa on's repua on
24% Reviews reputa on performance
but doesn’t see itself as responsible
12% Somewhat interested but doesn't
take it very seriously
6% Li le or no interest at all
6% Don't know

10. Who takes responsibility for reputation
in your business?

11. 2. Where reputation comes from

12. Action

13. Leadership

14. Values in action

15. 3. How PR fits in

16. Public Relations
Not…

17. Public Relations
Not…

18. Public Relations
Not…

19. Public Relations
Is…

20. Public Relations
Is…

21. Public Relations
Can…

22. Who is taking care of your organisation’s reputation?
www.targetgroup.co.uk