The document discusses perceptions of HR from CEOs and CHROs based on surveys. CEOs generally view HR as more transactional and process-oriented rather than strategic. While some organizations are exploring or piloting the use of social tools, regular and consistent use is still low. The document also discusses how workforce analytics can help organizations address challenges like talent retention, employee engagement, and performance management when consistently used. Organizations that are "analytic outperformers" are more likely to be effective in these areas compared to others.