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What Marketers Should Know About Design Research
The document discusses the importance of design research for marketers, emphasizing the need to deeply understand customer values, needs, and experiences in order to create successful products. It highlights that traditional market research often fails, with a high percentage of new products failing despite thorough analysis, and stresses the significance of capturing customer attention in a saturated market. Additionally, it outlines the challenges companies face in synthesizing customer needs to develop meaningful products and advocates for a consumer-driven strategy in design.
![LUXr 1-day workshop, May 14, 2012 [San Francisco]](https://cdn.slidesharecdn.com/ss_thumbnails/1-daymay142012slideshare-120515170236-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
