The document outlines essential steps for authors to take before publishing their books, emphasizing the importance of content as a critical marketing tool. Authors are encouraged to strategically structure their books to engage readers, solve problems, and establish credibility through endorsements and active author bios. Overall, a well-crafted book enhances the author's authority and positions them as an expert in their field.

1. 6 Steps Before You
Publish Your Book
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2. If you are an author, speaker,
coach, healer, entrepreneur or
small business owner, then
having a book is a wonderful
tool to add to your marketing
strategy and plan.
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3. Your book should be used as
a business card as well as a
positioning tool to elevate
your status to respected
authority and credible
expert in your niche.
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4. During the entire writing
process, make sure that you
have a clear idea of what you
want to leave the author with. !
Do you want to solve a
problem?
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5. Book Power !
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During the entire writing
process, make sure that you
have a clear idea of what you
want to leave the reader with.

6. Do you want to solve a
problem?
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7. Do you want to answer a primary
question?
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8. Do you want to explain a specific
process?
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9. Knowing this in advance will help
you see the book as a roadmap and
will make the organization of your
content more palatable to your
reader and will give them a good
experience with your book.
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10. Content Is King
There is no denying that
“Content is King”.
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11. Nothing in this world can
change this rule and it will
continue to be true even if you
are the most popular
bestselling author on the
planet.
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12. If people do not like your
content, then there is no way
you are going to get them to
read your work.
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13. The most important thing to
focus on is the content of
your book. Keep it as engaging
as possible.
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14. Remember that the reader is
taking a journey with you
and you want to take them
safely from A to Z.
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15. Solve a Problem or
Answer a Question
Strategically write your book
in in a way to answer a key
question or solve a specific
problem.
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16. Most people go to books
looking for answers, so
structure your book in a
way that you provide the
best answer in an easy to
understand and digest
format.
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Again, when you take them from
A to Z, they feel a sense of
closure and completion and they
immediately form a level of
trust with you because you
answered their primary question
or addressed their problem.

18. If you have a service or
product that further helps to
solve this, then your book can
be a pre-qualifier for
potential new clients and
customers.
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Hold Their Attention
You should always position your
book in a way that will hold
the attention of the reader.

20. In today's world, there is
too much distraction when it
comes to reading due to the
impact of social media and
the internet.
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21. If they are reading your
book on a Kindle device, or
on their computer, they are
getting emails and pings as
they read.
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22. Book Power !
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Most people do not have too
much patience to hold on to
your book if the content is not
interesting and paced in a way
that will keep them engaged.

23. Give Them Somewhere
to Go
Additionally, if you have a
chart, a mind map,
illustrations or a video
online, insert links to those
valuable bonuses within the
content of your book
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24. When you do, it helps to
keep the reader an active
participant in your book and
they will appreciate the
added value.
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25. Additionally, it will help you
to get them further introduced
to your program or services,
online and off.
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26. Ask for Endorsements
Before You Publish
Something else to do before you
complete your book is to contact
other experts and ask them to go
through your work and provide
insight and feedback.
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You can choose to publish the
good feedback from other
experts in the industry and
this will automatically add to
the credibility of your work.

28. When you work it into the
content strategically, your
reader associates you with those
other experts and this elevates
your positioning and
credibility.
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29. Or you can add it to the book
cover or description in the form
of a powerful quote. Either way,
using association with others
leaders aids in the strategic
positioning of your work.
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30. Make Your Author Bio
Active
Many authors write a bio that is
a personal story based on their
own interests.
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31. Your author bio should be written
with compelling sales copy
enticing the reader to want to do
more with you. If you have
founded a product, add that
information.
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32. If you offer a coaching
program, link to it in your
bio. If you offer any free
training on the subject matter
presented in your book, offer a
link and call it a !
“bonus”.
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33. Also, if you have written any
other book, make sure to
mention them as well.
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34. Do not be afraid to post your
personal accolades and
triumphs.
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35. If you have been a !
#1 bestselling author on
Amazon, say so. If you have
been cited on media,
mention those.
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36. here is great power in
having the words “as seen
on….” as a part of your
biography.
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37. A book should be written in a
way that will position you as
a leader, elevate your
platform, add authority to
your social media presence
and raise your expert status
within the industry.
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38. When you write it with a
specific positioning strategy
in place, you will discover
that not only have you
satisfied your readers, but
that you have also generated
new leads and added more
followers.
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39. When you write it with a
specific positioning strategy
in place, you will discover
that not only have you
satisfied your readers, but
that you have also generated
new leads and added more
followers.
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40. Book Power !
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