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What is your “context”?
•   Husband             •   Brother              •   Uncle
•   Father              •   Fraternity Brother   •   Nephew
•   White               •   Tau Kappa Epsilon    •   Cousin
•   Bald                •   Golfer               •   Neighbor
•   Blue eyed           •   Tennis player        •   Blackberry Creek
•   Athletic            •   Basketballer         •   Cub Scout Leader
•   Social Networker    •   Gardener             •   Elburn, IL
•   Sales               •   Landscaper           •   Elgin, IL
•   Marketing           •   Steeler fan          •   Geneva, IL
•   Elmhurst College    •   Handyman             •   Elmhurst, IL
•   USD Law School      •   Foodie               •   Chicago, IL
•   Hiring Manager      •   Wino                 •   Wheaton, IL
•   Boss                •   Critic               •   Bolingbrook,IL
•   Employee            •   California           •   Ikea Luvr
•   SEO                 •   San Diego            •   Caffeine addict
•   Internet Marketer   •   Skittles             •   Shelly Kramer
•   Consultant          •   Photographer             #Fanboi
•   Executive           •   Storyteller
What is your “context”?
• DotCO Law          •   Son
  Marketing          •   Mentor
• Lawyer             •   Mentee
• Thomson Reuters    •   St. Edward HS
• Findlaw            •   12 Most
• West Publishing    •   Author
• West Group         •   Owner
• West, a Thomson    •   Illinois
  Reuters Business   •   New Hampshire
• BARBRI             •   Arizona
• MicroMash          •   California
• Multistate Edge    •   Minnesota
• DVD Verdict        •   Pennsylvania
• Meta Software      •   Indiana
• Main Control       •   Regional Sales Mgr
• Home Theater       •   Director
• Blogger            •   Friend
• Traveler           •   Social Media

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What is your context?

  • 1. What is your “context”? • Husband • Brother • Uncle • Father • Fraternity Brother • Nephew • White • Tau Kappa Epsilon • Cousin • Bald • Golfer • Neighbor • Blue eyed • Tennis player • Blackberry Creek • Athletic • Basketballer • Cub Scout Leader • Social Networker • Gardener • Elburn, IL • Sales • Landscaper • Elgin, IL • Marketing • Steeler fan • Geneva, IL • Elmhurst College • Handyman • Elmhurst, IL • USD Law School • Foodie • Chicago, IL • Hiring Manager • Wino • Wheaton, IL • Boss • Critic • Bolingbrook,IL • Employee • California • Ikea Luvr • SEO • San Diego • Caffeine addict • Internet Marketer • Skittles • Shelly Kramer • Consultant • Photographer #Fanboi • Executive • Storyteller
  • 2. What is your “context”? • DotCO Law • Son Marketing • Mentor • Lawyer • Mentee • Thomson Reuters • St. Edward HS • Findlaw • 12 Most • West Publishing • Author • West Group • Owner • West, a Thomson • Illinois Reuters Business • New Hampshire • BARBRI • Arizona • MicroMash • California • Multistate Edge • Minnesota • DVD Verdict • Pennsylvania • Meta Software • Indiana • Main Control • Regional Sales Mgr • Home Theater • Director • Blogger • Friend • Traveler • Social Media

Editor's Notes

  1. Just a quick exercise. I’d like you to think for a minute. Think of all the ways you would describe yourself. What categories do you fit into. What labels would you apply? What groups do you belong to. What locations have big impacts on your life. Race, sex, age, politics, religion, college, high school, company, affiliation, memberships, credit cards, car, single, married, parent, you get the picture.I’ve taken the liberty of spending 10 minutes thinking about this myself. This is what I can up with in JUST 10 MINUTES! NOW, think about what contextual labels really exist, and not just what I’m able to conjure up out of thin air in 10 minutes.This has the potential to change everything.
  2. Just a quick exercise. I’d like you to think for a minute. Think of all the ways you would describe yourself. What categories do you fit into. What labels would you apply? What groups do you belong to. What locations have big impacts on your life. Race, sex, age, politics, religion, college, high school, company, affiliation, memberships, credit cards, car, single, married, parent, you get the picture.I’ve taken the liberty of spending 10 minutes thinking about this myself. This is what I can up with in JUST 10 MINUTES! NOW, think about what contextual labels really exist, and not just what I’m able to conjure up out of thin air in 10 minutes.This has the potential to change everything.