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This marketing proposal from EZFM Radio outlines a customized advertising package to help Universal American reach seniors in Richmond and the African American senior population in surrounding areas, and position Universal American and its partners as quality providers. The package includes radio commercials, online commercials and banner ads on EZFM's website and radio station, sponsorship of a medical report, and weekly interviews - all targeting listeners ages 50+. Research cited shows this demographic listens to radio frequently, especially in mornings, and visits recommended websites. The flexible package aims to reach a wide region at a discounted rate of $5,400 for April through July.
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The document is a lesson plan about medicines for 8-11 year olds. It includes calculating heart rates from the previous day's activity, reading about vaccines and the difference between medicine and candy, and role playing saying no to improper medicines. It discusses target heart rates, what vaccines are, medicine rules like only taking what is prescribed, and examples of saying no to sharing or taking extra medicines without permission.
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Universal American Proposal 2010
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Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
C:\Fakepath\Universal American Proposal 2010
- 2. A Custom Marketing Program for… Universal American Together, we make good health happen
- 4. Reach the African American senior population in the Tri-cities.
- 7. Our seniors listen longer with a great deal of trust
- 8. The station is anchored by Randy Scott broadcasting live 6-9am from the Silver Diner Restaurant
- 10. Our station is flexible, letting you adjust to changes in the marketplace quickly and easily. When necessary, copy and schedule changes can be made within hours.
- 11. EZ 100.5 and EZFMradio.com is rapidly growing in online listening at home, at work and around the world.
- 12. Our programming, entertainment and music is focused on your “Baby Boomers”.
- 13. EZ 100.5 Coverage Area
- 15. 4-60-second commercials on www.ezfmradio.com Monday-Friday ($1200.00)
- 16. A banner ad with link on EZ100.5 website ($300.00)
- 17. Medical Edge Report billboard sponsorship 3xper day ($2700.00)
- 18. Weekly interview with Universal American Rep and/or Physician ($2400.00)As An Added Bonus You may purchase additional commercials on our Christian station for only $10.00 each Total Value $11,400.00 Your Investment: April - July $5400.00