Social media penetration in China is high, with 44% of the population active on social media and spending an average of 46 minutes per day on social media sites. The number of social media users in China is 597,600,000. Chinese social media users on average follow 8 brands. To be successful on social media in China, companies need to localize their content for the Chinese market by considering language, audience, message and differentiation. They also need to proactively network and engage with key groups. Success requires an orchestrated effort with support from experts.

1. B2B SOCIAL MEDIA IN CHINA
07.11.2013, Ying HU

2. SOCIAL MEDIA @ CHINA

3. Social media penetration in China:
44%
88%
of Chinese social media users are active.
Netizensin China spend an average of 46 minseach day visiting social media sites.
On average, each of Chinese social media users followers
8 brands.
KEY FACTS
597,600,000
The number of social media users in China
source: www.wearesocial.sg

4. WHY THEY FOLLOW BRANDS’ WEIBO

5. CHINA’S SOCIAL MEDIA LANDSCAPE 2013

6. MOST POPULAR CHANNELS

7. WHAT WE HAVE BEEN DOING

8. CHANNELS
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9. LOCALIZATION
Cleantech Finland: customized content for the Chinese market
•Language
•Audience
•Message
•Differentiation

10. NETWORKING
Cleantech Finland: Proactively engaging with companies, media, opinion leaders, researchers, and industrial organizations. Time consuming, but worthy.

11. SYNERGY
Cleantech Finland: Without support from in-house consultants and experts of members companies, it is impossible to achieve great results.

12. KEY LEARNINGS
1.Channel selection
2.Identify your key audience
3.Chinese are sharp online.
4.Customized content
5.Proactive engagement
6.An orchestrated effort

14. KIITOS.
TACK.
THANK YOU.