Mobile Marketing Presentation by Derek Johnson of TatangoSMB Seattle
This document discusses how text message marketing can benefit businesses. It describes what text message marketing entails - customers opting in, businesses sending promotions, customers receiving and redeeming promotions. It notes many types of businesses that use text marketing and tells a story about a business owner named Mike who saw significantly better results using a text marketing campaign over traditional methods in terms of customer growth, redemption rates, and reducing message overload. The document advocates that text message marketing is an effective solution for businesses.
The document promotes an upcoming Social Media Breakfast event in Seattle. The event will provide education on effective social media strategies from veteran agency strategists and client-side executives. Attendees can learn how to build trust and engage customers through social media instead of traditional advertising. They encourage connecting both at the breakfast and online to discuss social media experiences and best practices.
The document discusses psychometrics in neuropsychological assessment. It provides an overview of important psychometric concepts, including reliability, validity, and measurement error. It also covers the normal distribution curve that is the basis for many statistical models in psychology. Test scores that are normally distributed can be converted to z-scores and percentiles for interpretation. The nonlinear relationship between z-scores and percentiles means that differences in scores have varying clinical implications depending on where they fall on the normal curve.
Normal labor occurs between 37-42 weeks gestation. Preterm labor is before 37 weeks and postdate pregnancy is after 42 weeks. The longitudinal axis of the fetus relates to the long axis of the maternal uterus. The part of the fetus closest to the birth canal is the presenting part. Cervical dilation and effacement indicate the progression of labor. Contractions increase in intensity, frequency and duration as labor progresses.
The document discusses conflicting values and norms in ethical issues. It presents a model for analyzing ethical issues with the following components:
1. The goal of ethical conduct is realizing a good life for people through well-being and desire-fulfillment.
2. There are side-constraints of respecting autonomy, integrity, and justice/fair distribution.
3. Ethical competency and structural factors like legal and economic issues also influence ethical decisions.
The model is meant to provide a framework for deliberating ethical issues around information technology uses in particular situations.
The document discusses business leadership and management in a dynamic competitive environment. It notes some perceived advantages of Western management styles like having a clear strategy and plan. However, it also questions if some aspects of management theory are too theoretical and don't match reality. It asks several questions about identifying and addressing potential crises, and notes that even liquidating a company requires proper planning rather than a rushed response. The document concludes by thanking the audience for their time.
Mobile Marketing Presentation by Derek Johnson of TatangoSMB Seattle
This document discusses how text message marketing can benefit businesses. It describes what text message marketing entails - customers opting in, businesses sending promotions, customers receiving and redeeming promotions. It notes many types of businesses that use text marketing and tells a story about a business owner named Mike who saw significantly better results using a text marketing campaign over traditional methods in terms of customer growth, redemption rates, and reducing message overload. The document advocates that text message marketing is an effective solution for businesses.
The document promotes an upcoming Social Media Breakfast event in Seattle. The event will provide education on effective social media strategies from veteran agency strategists and client-side executives. Attendees can learn how to build trust and engage customers through social media instead of traditional advertising. They encourage connecting both at the breakfast and online to discuss social media experiences and best practices.
The document discusses psychometrics in neuropsychological assessment. It provides an overview of important psychometric concepts, including reliability, validity, and measurement error. It also covers the normal distribution curve that is the basis for many statistical models in psychology. Test scores that are normally distributed can be converted to z-scores and percentiles for interpretation. The nonlinear relationship between z-scores and percentiles means that differences in scores have varying clinical implications depending on where they fall on the normal curve.
Normal labor occurs between 37-42 weeks gestation. Preterm labor is before 37 weeks and postdate pregnancy is after 42 weeks. The longitudinal axis of the fetus relates to the long axis of the maternal uterus. The part of the fetus closest to the birth canal is the presenting part. Cervical dilation and effacement indicate the progression of labor. Contractions increase in intensity, frequency and duration as labor progresses.
The document discusses conflicting values and norms in ethical issues. It presents a model for analyzing ethical issues with the following components:
1. The goal of ethical conduct is realizing a good life for people through well-being and desire-fulfillment.
2. There are side-constraints of respecting autonomy, integrity, and justice/fair distribution.
3. Ethical competency and structural factors like legal and economic issues also influence ethical decisions.
The model is meant to provide a framework for deliberating ethical issues around information technology uses in particular situations.
The document discusses business leadership and management in a dynamic competitive environment. It notes some perceived advantages of Western management styles like having a clear strategy and plan. However, it also questions if some aspects of management theory are too theoretical and don't match reality. It asks several questions about identifying and addressing potential crises, and notes that even liquidating a company requires proper planning rather than a rushed response. The document concludes by thanking the audience for their time.
This document discusses methods for detecting and monitoring technology transfer opportunities from research. It describes practices like monitoring researchers' consulting activities, managing partnerships with industry, and using surveys to evaluate partnerships and detect opportunities. It also discusses workshops that bring together researchers and external stakeholders to identify commercialization possibilities from interdisciplinary projects and facilitate translating research results into marketable products and services. The overall goal is to capitalize on connections with industry, ensure intellectual property protection, and promote exchange of knowledge and innovations.
This document summarizes how crowdsourcing was used to collect crisis information during violence in Kenya. It describes how citizens could report incidents via SMS or the web to create a map and timeline of events. Data was also gathered from news, NGOs, and governments through various APIs and feeds. The goals were to create ways for Kenyans to report violence using mobile phones and build an archive of related news and reports. The system combined FrontlineSMS with Ushahidi to receive and map SMS reports. It is presented as a model that could work anywhere to help others facing crises.
The document outlines a Consumer Goods Forum project called the Future Value Chain. It discusses holding global and regional workshops from 2016-2020 to collectively envision the future of the industry and respond to rapid changes. Key trends discussed include increased urbanization, technology adoption, and sustainability. The project aims to establish global strategic objectives like optimizing shared supply chains and engaging tech-enabled consumers. Companies are encouraged to challenge their preparedness for these changes and use the Future Value Chain process to develop responsive strategies.
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)WASC Senior
This document provides an overview and agenda for an evaluator workshop to prepare accreditation team members for site visits in spring 2011. It covers the context and process of accreditation, changes to the standards and review process, preparing for and conducting visits, developing team recommendations, and writing effective team reports. The goal is to equip evaluators to conduct effective visits, produce high-quality reports, and make sound judgments regarding institutions under the standards.
Este documento descreve a construção e dimensionamento de um aquecedor solar de água feito com garrafas PET. Ele fornece duas soluções importantes: aquecimento de água usando energia solar e reutilização de garrafas PET descartadas. O documento explica como dimensionar o aquecedor calculando o consumo diário de água, a energia necessária para aquecimento e o número de garrafas PET necessárias. Um software foi desenvolvido para facilitar o dimensionamento. Simulações mostram os resultados para casas populares de diferentes tamanhos de família.
John talbot achieving visibility & controlECR Community
This document discusses achieving visibility and control over sales and supply chain operations for FMCG manufacturers. It begins with lessons from history on the failure of Allied forces to defend Malaysia from Japanese invasion in 1941 due to "mindset inertia". Next, it argues that manufacturers must effectively defend the general trade to protect margins from aggressive modern trade growth. Several case studies are presented on distributors and manufacturers implementing systems to gain better data visibility, which improved performance metrics like inventory levels, sales growth and costs. Finally, future scenarios are envisioned involving GPS, GIS, network rationalization and sales/logistics collaboration enabled by new technologies.
Vicki Gilman sleep fatigue and activity levels in neurorehabilitationCOT SSNP
Actigraphy provides objective data on sleep and activity patterns that can help assess and manage issues in neurorehabilitation patients. It is well-tolerated, discreet, and can be worn for long periods to examine circadian rhythms, routines, and the balance of sleep and activity. Expert analysis of actigraphy data gives insights into a patient's consistency of routines, compliance with advice, and progress, which can guide interventions and care delivery for conditions like brain injury, dementia, and epilepsy. The case studies demonstrate how actigraphy revealed routines, informed management of specific patients, and provided a baseline for measuring outcomes.
Mixing Diagram, Tree, Text, Table and Form editors to build a kick-ass modeli...Chauvin Mariot
The last few years Obeo has built - mainly for corporate customers - several modeling workbenches dedicated to various domains : from enterprise applications to embedded system going through the insurance portfolios management. For each of those project defining a specific vocabulary leveraging the domain concepts was a key success factor but was not the only one : the ability to easily adapt the associated meta-model and the associated workbench, to support rich user interactions hiding some complexity and leveraging several kind of representations in a coherent environment were important factors too : they allowed us to adapt the tooling to the customer's methodology.
John jackson capitalising on new trendsECR Community
The document discusses how businesses need to adapt to new trends in consumer behavior. It notes that consumers are now more connected digitally, economically uncertain, and living in urban areas. The document recommends that businesses segment consumers more accurately, adapt flexible supply chains, and improve the consumer experience through synchronized marketing, sales, and service. It stresses the importance of strategic planning, organizational change, and developing capabilities to engage with diverse new types of consumers globally.
Financial advisors at a firm previously spent significant time manually creating PowerPoint presentations for clients using disparate data sources, resulting in inconsistencies. The firm developed a client briefing tool that centralized portfolio data from multiple sources, allowing advisors to generate standardized presentations with graphs in 3-5 minutes, reducing preparation time from 24 hours and improving consistency, efficiency, and security.
FITT Toolbox: Tools for Internal CollaborationFITT
Communication tools are used to facilitate the exchange between different teams and to foster collaboration. The described tools are part of MFG knowledge management, taking into account recent developments, mainly regarding internet technologies. For technology transfer, the tools can help to improve exchange between researchers, between researchers and transfer officers and between researchers and companies. Hereby, the challenge is to implement tools that minimise collaboration efforts, can be used without extensive time consumption and are up to date.
www.FITT-for-Innovation.eu
Successful Children's Birthday Parties: It's all in the PlanningAnnouncingit
Successful birthday parties don’t happen, the good ones are planned.
The secret is keeping the party manageable, yet flexible. Here are a few of the important details that need your consideration.
Google ofrece varios servicios web gratuitos como buscar, comunicar, compartir y optimizar equipos. Sus productos incluyen Google Apps Educativo, una plataforma para colaboración, publicación, comunicación y administración en entidades educativas que incluye herramientas como Google Sites, Docs, Calendar, Talk y Gmail. Google Apps Educativo ayuda a escuelas a compartir información, coordinar eventos y comunicarse, con soporte y asistencia administrada a través de un panel de control.
Implementing software development “best practices” can be a challenging feat, especially if you are in a very small team of developers. Little to no budget, stress to just “get something out”, and lack of understanding from management of what you really do means you have to make sacrifices, right? This talk will give you some insight on accomplishing your goals of being a top-rated development shop, even if you are an army of one. From justifying those best practices to utilizing free services to hiring additional help, this talk will run the gamut of running a software development shop at a small scale.
How social business design is re-shaping the way we interact with our customers, staff & suppliers.
Presented to the Office Space Community 16th Feb 2010
5Q Communications - Top 10 Tips for Effective Web MinistryFive Q
The document provides tips from speakers Todd Turner and Chad Williams on effective web ministry, including developing a strategy by understanding your audience and goals, asking the right questions, and taking a team approach to web design and content management rather than relying on a single webmaster. Key recommendations include focusing on users, prioritizing primary actions for visitors, and ensuring your site is integrated and compliant with relevant regulations.
9.7 Things Every Programmer Should Know About User ExperienceBurr Sutter
The success of Web 2.0 and the popularity of mobile applications has revealed an important fact. Having an engaging or otherwise compelling user experience is critical to an application's success. Given a choice, people will replace an application they find difficult to use with something that's easier; even if the replacement doesn't do everything the original did. Some businesses bring in professional User Experience Designers in an attempt to deal with this issue. The problem is that most designers don't actually write code, and running code is the key factor in determining what kind of user experience your customers have.
That's why it is critical that you understand the principles and fundamentals presented in this talk. You'll leave with a better handle on what user experience is, and what you can do to ensure your application delivers the best possible user experience to your customers
Social Media Infrastructure: Building a Foundation for SuccessAO.CREATIVE
The document provides guidance on building a strong social media infrastructure and foundation. It discusses establishing a website as the foundation for an online presence and integrating other social media platforms like Twitter, YouTube, and Facebook back to the website. It emphasizes that content is key and explains how to use social media as a conversation rather than just a sales channel. The document also covers topics like authenticity, relationships, structure and pathways between platforms, and using social media as part of the overall marketing strategy rather than a replacement for traditional methods.
This document discusses methods for detecting and monitoring technology transfer opportunities from research. It describes practices like monitoring researchers' consulting activities, managing partnerships with industry, and using surveys to evaluate partnerships and detect opportunities. It also discusses workshops that bring together researchers and external stakeholders to identify commercialization possibilities from interdisciplinary projects and facilitate translating research results into marketable products and services. The overall goal is to capitalize on connections with industry, ensure intellectual property protection, and promote exchange of knowledge and innovations.
This document summarizes how crowdsourcing was used to collect crisis information during violence in Kenya. It describes how citizens could report incidents via SMS or the web to create a map and timeline of events. Data was also gathered from news, NGOs, and governments through various APIs and feeds. The goals were to create ways for Kenyans to report violence using mobile phones and build an archive of related news and reports. The system combined FrontlineSMS with Ushahidi to receive and map SMS reports. It is presented as a model that could work anywhere to help others facing crises.
The document outlines a Consumer Goods Forum project called the Future Value Chain. It discusses holding global and regional workshops from 2016-2020 to collectively envision the future of the industry and respond to rapid changes. Key trends discussed include increased urbanization, technology adoption, and sustainability. The project aims to establish global strategic objectives like optimizing shared supply chains and engaging tech-enabled consumers. Companies are encouraged to challenge their preparedness for these changes and use the Future Value Chain process to develop responsive strategies.
Wasc evaluator training webinar spring 2011 (Jan 11, 2011)WASC Senior
This document provides an overview and agenda for an evaluator workshop to prepare accreditation team members for site visits in spring 2011. It covers the context and process of accreditation, changes to the standards and review process, preparing for and conducting visits, developing team recommendations, and writing effective team reports. The goal is to equip evaluators to conduct effective visits, produce high-quality reports, and make sound judgments regarding institutions under the standards.
Este documento descreve a construção e dimensionamento de um aquecedor solar de água feito com garrafas PET. Ele fornece duas soluções importantes: aquecimento de água usando energia solar e reutilização de garrafas PET descartadas. O documento explica como dimensionar o aquecedor calculando o consumo diário de água, a energia necessária para aquecimento e o número de garrafas PET necessárias. Um software foi desenvolvido para facilitar o dimensionamento. Simulações mostram os resultados para casas populares de diferentes tamanhos de família.
John talbot achieving visibility & controlECR Community
This document discusses achieving visibility and control over sales and supply chain operations for FMCG manufacturers. It begins with lessons from history on the failure of Allied forces to defend Malaysia from Japanese invasion in 1941 due to "mindset inertia". Next, it argues that manufacturers must effectively defend the general trade to protect margins from aggressive modern trade growth. Several case studies are presented on distributors and manufacturers implementing systems to gain better data visibility, which improved performance metrics like inventory levels, sales growth and costs. Finally, future scenarios are envisioned involving GPS, GIS, network rationalization and sales/logistics collaboration enabled by new technologies.
Vicki Gilman sleep fatigue and activity levels in neurorehabilitationCOT SSNP
Actigraphy provides objective data on sleep and activity patterns that can help assess and manage issues in neurorehabilitation patients. It is well-tolerated, discreet, and can be worn for long periods to examine circadian rhythms, routines, and the balance of sleep and activity. Expert analysis of actigraphy data gives insights into a patient's consistency of routines, compliance with advice, and progress, which can guide interventions and care delivery for conditions like brain injury, dementia, and epilepsy. The case studies demonstrate how actigraphy revealed routines, informed management of specific patients, and provided a baseline for measuring outcomes.
Mixing Diagram, Tree, Text, Table and Form editors to build a kick-ass modeli...Chauvin Mariot
The last few years Obeo has built - mainly for corporate customers - several modeling workbenches dedicated to various domains : from enterprise applications to embedded system going through the insurance portfolios management. For each of those project defining a specific vocabulary leveraging the domain concepts was a key success factor but was not the only one : the ability to easily adapt the associated meta-model and the associated workbench, to support rich user interactions hiding some complexity and leveraging several kind of representations in a coherent environment were important factors too : they allowed us to adapt the tooling to the customer's methodology.
John jackson capitalising on new trendsECR Community
The document discusses how businesses need to adapt to new trends in consumer behavior. It notes that consumers are now more connected digitally, economically uncertain, and living in urban areas. The document recommends that businesses segment consumers more accurately, adapt flexible supply chains, and improve the consumer experience through synchronized marketing, sales, and service. It stresses the importance of strategic planning, organizational change, and developing capabilities to engage with diverse new types of consumers globally.
Financial advisors at a firm previously spent significant time manually creating PowerPoint presentations for clients using disparate data sources, resulting in inconsistencies. The firm developed a client briefing tool that centralized portfolio data from multiple sources, allowing advisors to generate standardized presentations with graphs in 3-5 minutes, reducing preparation time from 24 hours and improving consistency, efficiency, and security.
FITT Toolbox: Tools for Internal CollaborationFITT
Communication tools are used to facilitate the exchange between different teams and to foster collaboration. The described tools are part of MFG knowledge management, taking into account recent developments, mainly regarding internet technologies. For technology transfer, the tools can help to improve exchange between researchers, between researchers and transfer officers and between researchers and companies. Hereby, the challenge is to implement tools that minimise collaboration efforts, can be used without extensive time consumption and are up to date.
www.FITT-for-Innovation.eu
Successful Children's Birthday Parties: It's all in the PlanningAnnouncingit
Successful birthday parties don’t happen, the good ones are planned.
The secret is keeping the party manageable, yet flexible. Here are a few of the important details that need your consideration.
Google ofrece varios servicios web gratuitos como buscar, comunicar, compartir y optimizar equipos. Sus productos incluyen Google Apps Educativo, una plataforma para colaboración, publicación, comunicación y administración en entidades educativas que incluye herramientas como Google Sites, Docs, Calendar, Talk y Gmail. Google Apps Educativo ayuda a escuelas a compartir información, coordinar eventos y comunicarse, con soporte y asistencia administrada a través de un panel de control.
Implementing software development “best practices” can be a challenging feat, especially if you are in a very small team of developers. Little to no budget, stress to just “get something out”, and lack of understanding from management of what you really do means you have to make sacrifices, right? This talk will give you some insight on accomplishing your goals of being a top-rated development shop, even if you are an army of one. From justifying those best practices to utilizing free services to hiring additional help, this talk will run the gamut of running a software development shop at a small scale.
How social business design is re-shaping the way we interact with our customers, staff & suppliers.
Presented to the Office Space Community 16th Feb 2010
5Q Communications - Top 10 Tips for Effective Web MinistryFive Q
The document provides tips from speakers Todd Turner and Chad Williams on effective web ministry, including developing a strategy by understanding your audience and goals, asking the right questions, and taking a team approach to web design and content management rather than relying on a single webmaster. Key recommendations include focusing on users, prioritizing primary actions for visitors, and ensuring your site is integrated and compliant with relevant regulations.
9.7 Things Every Programmer Should Know About User ExperienceBurr Sutter
The success of Web 2.0 and the popularity of mobile applications has revealed an important fact. Having an engaging or otherwise compelling user experience is critical to an application's success. Given a choice, people will replace an application they find difficult to use with something that's easier; even if the replacement doesn't do everything the original did. Some businesses bring in professional User Experience Designers in an attempt to deal with this issue. The problem is that most designers don't actually write code, and running code is the key factor in determining what kind of user experience your customers have.
That's why it is critical that you understand the principles and fundamentals presented in this talk. You'll leave with a better handle on what user experience is, and what you can do to ensure your application delivers the best possible user experience to your customers
Social Media Infrastructure: Building a Foundation for SuccessAO.CREATIVE
The document provides guidance on building a strong social media infrastructure and foundation. It discusses establishing a website as the foundation for an online presence and integrating other social media platforms like Twitter, YouTube, and Facebook back to the website. It emphasizes that content is key and explains how to use social media as a conversation rather than just a sales channel. The document also covers topics like authenticity, relationships, structure and pathways between platforms, and using social media as part of the overall marketing strategy rather than a replacement for traditional methods.
Paper to Pixels: Breaking down the barriers between print and interactive designClockwork Active Media
The document discusses challenges and opportunities for designers transitioning from print to web design. Some of the key challenges mentioned include letting go of total design control due to inconsistencies across browsers and devices, as well as learning new coding skills. However, many print design principles like grid layouts, typography and white space can be applied to web design. New opportunities discussed include more dynamic and interactive designs for blogs, mobile designs, and augmented reality. The document advocates experimenting with different designs online to keep content engaging.
Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...Justin Souter
The document discusses using social media for business purposes. It provides an overview of a Master's program in Renewable Energy, Enterprise and Management that teaches renewable energy management and business skills. It then covers a presentation on using social media for businesses, including strategies for social media marketing, engagement, and measuring success. Practical examples and case studies of social media use by companies are discussed.
I had an opportunity to lead morning seminars on social media on Monday and Tuesday in San Diego. With a longer time allotted for the presentations, I was able to go into more depth than is usual. It also was the first presentation my wife Lisa got to see, so she is featured early. Here are the slides.
iCrossing - CIM Financial Services Group PresentationAntony Mayfield
Antony Mayfield, SVP of Social Media at iCrossing, gave a presentation on March 10th, 2010 about social media strategies and tools for measuring effectiveness on social networks. The presentation covered topics such as how social media has impacted how people think and organize themselves, different tools for social media including iCrossing's STOP analysis, engagement framework and measurement model, and case studies on social media campaigns. The presentation emphasized the importance of principles, active listening, and testing various platforms and tactics for social engagement.
The document discusses how the advertising industry has undergone profound changes in the past decade due to the rise of digital media and social media. It notes that traditional media channels are declining in effectiveness while new digital platforms are growing. The industry now faces challenges in adapting to these changes and implementing organizational changes. The two-day orientation workshop aims to help advertising professionals better understand these changes, develop new skills, and think of ways to make their work and organizations more relevant in the current digital landscape.
The document discusses Coca-Cola's plans to launch a charitable foundation called The Happiness Factory Foundation. The foundation aims to spread happiness during Christmas by engaging consumers to donate and help children in need. Coca-Cola hopes the initiative will translate its philosophy of bringing happiness into consumer actions. It will utilize owned, earned, and paid media across various channels and countries to promote the foundation and inspire donations with a goal of reaching millions of people and smiles.
The document discusses the future of performance management in local governments. It notes that while the regulatory framework and processes may change, the underlying principles of being accountable and focusing on value for money are still important. It advocates using social media and open data to improve transparency, engage citizens, report on performance, and collaboratively support better practices across local governments.
The document discusses relationship tips for businesses and consumers. It provides five tips: 1) Know your customer, 2) Share your secrets, 3) Be yourself, 4) Be the best you can be, and 5) Prioritize investing in customers over profits initially. The document emphasizes transparency, honesty, quality, and building trust with customers over time. It also discusses the importance of social media, mobile access, and cooperation between businesses and stakeholders.
This document provides an overview of social media coaching services offered by Mari-Lyn Hudson including training, tutoring, blogging, podcasts, video, and social media networking. It describes what social media is as interactions between people using technology and various forms it can take such as forums, blogs, videos. It also notes some key benefits of using social media including saving time, frustration, money, and customers.
The document describes the work processes of an advertising agency. It outlines five core work processes: Brandwork, Incitework, Workout, Workplan, and Measurework. Brandwork involves defining the brand's purpose and personality. Incitework breaks down business objectives into actions to change behavior. Workout is a 2-3 day creative development session. Workplan develops campaign plans based on consumer journeys. Measurework provides tools to measure campaign performance. The agency uses these interlinked processes to develop integrated marketing campaigns for clients.
The document introduces Reflex, a new AS3 component library that allows building user interfaces with MXML without requiring Flex. It provides concise components like buttons, lists and containers that support features like layouts, data binding, skins and states in a lightweight package compared to Flex. The presentation outlines key Reflex concepts like its customizable and pay-as-you-go nature, support for Flash and mobile development, and how behaviors, containers and lists work.
You Tweeted WHAT?!: Legal Risks of Social MediaSMB Seattle
What liabilities do companies face when using social media platforms?
Kraig Baker, Chair of the Technology, e-Business and Digital Media Practice at Davis Wright Tremaine LLP delivers an enlightening and timely discussion to SMB Seattle about legal issues surrounding the corporate use of social media.
The document is a presentation about creating offline word of mouth (WOM) to drive online chatter, with or without a budget. The presentation provides tips like looking for obvious connections, playing on emotions, forcing people to ask questions, adding conflict, making people feel special, being interesting yourself, including customers, keeping eyes open for opportunities, and executing extraordinary experiences everyday. The overall message is that interesting offline experiences and including customers can create positive conversations that become digital word of mouth for brands.
Search and Social: How to Get More Action from Organic MarketingSMB Seattle
The document discusses how search engines like Google and Bing are incorporating social signals from platforms like Twitter and Facebook into their search rankings. It provides direct quotes from Google and Bing representatives confirming they consider factors like retweets, shares, and follower counts as signals. The document also discusses best practices for social media marketing and organic marketing across various online channels to help drive traffic and awareness.
The 4 myths of social media intuit case study for smb seattle 8.10.pptxSMB Seattle
Kira Wampler, former Group Marketing Manager of Online Engagement at Intuit tackles one of the biggest challenges for any Social Media team - making the connection between social activity and actual business performance. Where fans, followers, likes and shares may be appropriate for a company just starting out, companies further along in the journey are searching for ways to tie social engagement to business outcomes.
In this deck, Kira explains how Intuit was able to:
- Establish a baseline of customer experience;
- Integrate online and offline customer feedback to - identify opportunities for improvement;
- Apply four approaches to make the measurement connection between social media and actual business results;
- Improve customer sentiment by 30% in three months; and
- Reply to 100 percent of Amazon Quickbooks Pro 2010 reviews, which resulted in a double digit % increase on sales.
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons LearnedSMB Seattle
Kristin Graham, Expedia’s VP of Communications and Recruiting, shares insights and lessons learned from using social media to build community for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire. See accompanying video at http://www.ustream.tv/channel/smbseattle. Be social. Follow us @SMBSeattle, fan us on Facebook , or join our LinkedIn group. This event co-hosted with IABCSeattle.
SMB Seattle - Yes We Can Measure Social MediaSMB Seattle
Kaite Paine, the acclaimed “Queen of Measurement,” explains why measuring Social Media is not about impressions or eyeballs but rather listening, engaging, and thinking like the customer. Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
PEMCO Insurance: Leading with RelationshipsSMB Seattle
Rod Brooks, PEMCO Insurance, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.” Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
This document summarizes a presentation about developing an engagement strategy rather than focusing solely on communications. It discusses how the traditional marketing model is no longer effective due to cultural shifts and increased choices for consumers. An engagement strategy involves understanding audiences, determining how customers can engage with a brand, identifying brand advocates, and fostering two-way feedback channels. It also notes the importance of trust and transparency when interacting with customers on social media platforms.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
17. A nonprofit organization
providing social media education
and sharing best practices
Friday, May 21, 2010
18. Learn from veteran agency strategists,
such as ...
Tac Anderson Sean O’Driscoll
Digital Consulting Director CEO of Ant’s Eye View
at Studio D, former general manager,
Waggener Edstrom community support services,
Microsoft
Eric Weaver
Digital Strategist at Tribal DDB
recent recipient of the Brand Leadership Award
from the World Brand Congress
Friday, May 21, 2010
19. And client-side executives
Rod Brooks Neil Beam
VP and CMO of PEMCO Mutual Insurance Company Sr. Manager Channel Strategy at AT&T
and past present of Marketing Communications and author of the ROI chapter for
Executives International WOMMA’s 2009 Measurement Guidebook.
Friday, May 21, 2010