Rod Brooks, PEMCO Insurance, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.” Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle

1. PEMCO Insurance:
Leading with Relationships
Rod Brooks
VP & Chief Marketing Officer
PEMCO Insurance

2. World-Class
Customer Experience
PEMCO BUSINESS MODEL
• 60 Years in Business
• Property & Casualty
• Relationship-based

3. 60 Years in Business
Property & Casualty
Relationship-based

4. Business Objective = Grow
Awareness Perception Preference Connection Selection Renewal Advocacy

5. CHALLENGER BRAND
Lack economies of scale Highly creative/nimble
Well-defined strategies Challenge the establishment
Capitalize on WOM from loyal customers Innovative

6. The Perfect Storm – Convergence of Forces
BHAG: Never have to pay for a lead again
Culture: Lead with relationship
VOC: Listen, organize, engage and measure

7. PEMCO’s success depends on the positive opinion of people like me.
They listen, participate, encourage and enable me to share with others.
Listen
Enable
+ Participate
Encourage

8. Our Strategy
=

10. The Journey to Making Our Brand “Talkable”

11. The Journey to Making Our Brand “Talkable”

12. In 2009, PEMCO sponsored more
than 50 events across
Washington state.

13. PEMCO Brand Ambassadors

14. Offline / Online Engagement
 Create modular marketing tools
 Develop on-site promotional
activitiesb
 Incite event attendees to engage
PEMCO Brand Ambassadors in
conversations offline and online
Why is PEMCO talkable?

15. Twitter: @PEMCO
Twitter: @PEMCO_NW
Blog: www.pemconorthwest.com
Microsite: www.werealotlikeyou.com

16. Next Steps
@PEMCO
@PEMCO_NW

17. Let’s Connect
Twitter: @NW_Mktg_Guy
Rod.Brooks@PEMCO.com
Blog: www.PEMCOnorthwest.com

18. www.werealotlikeyou.com
@PEMCO
@PEMCO_NW