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The early bird
             gets the worm




Wednesday, January 27, 2010
And this worm can help solve
                               a BIG marketing problem




Wednesday, January 27, 2010
What’s the problem you ask?




Wednesday, January 27, 2010
Traditional advertising and public relations
                                       are not as effective
                                          as they used to be




Wednesday, January 27, 2010
Source: Agent Wildfire


Wednesday, January 27, 2010
And they don’t want
    to be interrupted




Wednesday, January 27, 2010
So how do you connect with them?




Wednesday, January 27, 2010
Build trust. Trust drives transactions.




Wednesday, January 27, 2010
SOCIAL MEDIA
        lets you earn customers’ trust




Wednesday, January 27, 2010
Talk with them.
                              Don’t shout at them.




Wednesday, January 27, 2010
Listen and respond.
   Show them you care.




Wednesday, January 27, 2010
Give your brand enthusiasts
                 something
          interesting to talk about




Wednesday, January 27, 2010
Sounds easy enough




Wednesday, January 27, 2010
But it’s not.
   Wasting valuable time and
   resources is easy to do.




Wednesday, January 27, 2010
Avoid the waste. Come and learn.




Wednesday, January 27, 2010
Wednesday, January 27, 2010
A nonprofit organization

                      providing social media education

                              and sharing best practices




Wednesday, January 27, 2010
Learn from veteran agency strategists,
                                  such as ...




                   Tac Anderson                                                                  Sean O’Driscoll
              Digital Consulting Director                                                       CEO of Ant’s Eye View
                      at Studio D,                                                             former general manager,
                 Waggener Edstrom                                                            community support services,
                                                                                                      Microsoft




                                                             Eric Weaver
                                                     Digital Strategist at Tribal DDB
                                            recent recipient of the Brand Leadership Award
                                                    from the World Brand Congress


Wednesday, January 27, 2010
And client-side executives




                                Rod Brooks                                  Neil Beam
              VP and CMO of PEMCO Mutual Insurance Company      Sr. Manager Channel Strategy at AT&T
                and past present of Marketing Communications      and author of the ROI chapter for
                            Executives International           WOMMA’s 2009 Measurement Guidebook.



Wednesday, January 27, 2010
Meet people over breakfast




Wednesday, January 27, 2010
Share your experiences
                        and continue the conversation




Wednesday, January 27, 2010
Not an early bird?
                              No worries, you can still get
                                     the worm.




Wednesday, January 27, 2010
Hope to see you at our next event.




                              www.socialmediabreakfast.com/category/smb-seattle/




Wednesday, January 27, 2010
Connect with us online @SMBSeattle




Wednesday, January 27, 2010
eat, meet, share, and learn




Wednesday, January 27, 2010
Prepared for Social Media Breakfast Seattle
                                         by Colleen Carrington
                              (@colleencar, colleen@colleencarrington.com)

Wednesday, January 27, 2010

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Who's SMBSeattle?

  • 1. The early bird gets the worm Wednesday, January 27, 2010
  • 2. And this worm can help solve a BIG marketing problem Wednesday, January 27, 2010
  • 3. What’s the problem you ask? Wednesday, January 27, 2010
  • 4. Traditional advertising and public relations are not as effective as they used to be Wednesday, January 27, 2010
  • 6. And they don’t want to be interrupted Wednesday, January 27, 2010
  • 7. So how do you connect with them? Wednesday, January 27, 2010
  • 8. Build trust. Trust drives transactions. Wednesday, January 27, 2010
  • 9. SOCIAL MEDIA lets you earn customers’ trust Wednesday, January 27, 2010
  • 10. Talk with them. Don’t shout at them. Wednesday, January 27, 2010
  • 11. Listen and respond. Show them you care. Wednesday, January 27, 2010
  • 12. Give your brand enthusiasts something interesting to talk about Wednesday, January 27, 2010
  • 13. Sounds easy enough Wednesday, January 27, 2010
  • 14. But it’s not. Wasting valuable time and resources is easy to do. Wednesday, January 27, 2010
  • 15. Avoid the waste. Come and learn. Wednesday, January 27, 2010
  • 17. A nonprofit organization providing social media education and sharing best practices Wednesday, January 27, 2010
  • 18. Learn from veteran agency strategists, such as ... Tac Anderson Sean O’Driscoll Digital Consulting Director CEO of Ant’s Eye View at Studio D, former general manager, Waggener Edstrom community support services, Microsoft Eric Weaver Digital Strategist at Tribal DDB recent recipient of the Brand Leadership Award from the World Brand Congress Wednesday, January 27, 2010
  • 19. And client-side executives Rod Brooks Neil Beam VP and CMO of PEMCO Mutual Insurance Company Sr. Manager Channel Strategy at AT&T and past present of Marketing Communications and author of the ROI chapter for Executives International WOMMA’s 2009 Measurement Guidebook. Wednesday, January 27, 2010
  • 20. Meet people over breakfast Wednesday, January 27, 2010
  • 21. Share your experiences and continue the conversation Wednesday, January 27, 2010
  • 22. Not an early bird? No worries, you can still get the worm. Wednesday, January 27, 2010
  • 23. Hope to see you at our next event. www.socialmediabreakfast.com/category/smb-seattle/ Wednesday, January 27, 2010
  • 24. Connect with us online @SMBSeattle Wednesday, January 27, 2010
  • 25. eat, meet, share, and learn Wednesday, January 27, 2010
  • 26. Prepared for Social Media Breakfast Seattle by Colleen Carrington (@colleencar, colleen@colleencarrington.com) Wednesday, January 27, 2010