SlideShare a Scribd company logo
1 of 14
Download to read offline
What
is
SEO?
Why
You
Need
It?
Well, SEO stands for 'Search Engine Optimization', which is the process
of getting traffic from free, organic, editorial, or natural search results in
search engines. It aims to improve your website's position in search
results pages, And Turn Visitors into Conversion Leads.
Why is it important to perform an SEO audit?
An SEO audit is very similar to taking your car to get an oil change. As you
know, regular oil changes can be one of the most significant ways to
extend the life of your car. An SEO audit looks at the technical
infrastructure of your website, the on-page elements and offpage
essentials to optimize Search Engine visibility, usability and conversion.
An SEO audit needs to be performed regularly in order for long-term
success of your website’s performance.
SEO audits are an important, necessary component of keeping your SEO
strategy up to date. If your website isn’t properly optimized for search,
you’re missing out on significant amount of search engine traffic, as well
as attention from potential customers.
Algorithms Changes: Search engines such as Google, Yahoo, and Bing, are constantly
updating their algorithms to provide better search results, and you need to be aware of
these changes so you can make adjustments to your website’s content accordingly.
Webmaster’s Guidelines: Popular webmaster tools from Google and Bing are continually
changing, so you need to make sure you are compliant.
There are several reasons why you really need to perform an SEO audit of your website.
Here are a few:
Website Errors: It is important to make sure your site does not have any error messages
or broken links. Performing the audit will expose the errors, enabling you to redirect
them and recover lost traffic.
Titles and Meta Data: Title tags and meta descriptions are the first thing visitors will
read about you when you show up in search results. It is important that they be relevant
to the content of the site.
Outdated Content: You may have content on your site that is outdated. It’s important to
not only provide relevant but also fresh content to search engines, and give them a
reason to come back. If people are not visiting or re-visiting your website in 6 months,
reevaluate the content or get rid of it.
SEO Expert?
So,
That's Why
You Need
What is On-Page SEO?
The process of tweaking a
page's content, tags, and
internal links to improve
search visibility
What is Off-Page SEO?
Creating valuable backlinks
Social Media Marketing
Guest Content
Local Listings
Technical SEO
Process
2
Crawling/
Discovery
3
Indexing/
Relevance
1
Website
Architecture/
Optimization
4
Ranking
Local SEO
Visibility your
business on
Google Maps
to Get Actual
Local Visit
At the end of process See Actual Results
Get Free SEO Audit
Keyword Ranking
Backlinks
Technical Website Health
Click through Rates
Organic Traffic
Reports About:
Get In Touch

More Related Content

Similar to What is SEO.pdf

Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)kristenjames
 
Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)kristenjames
 
Search Engine Optimization- Meaning, Roadmap and Future
Search Engine Optimization- Meaning, Roadmap and FutureSearch Engine Optimization- Meaning, Roadmap and Future
Search Engine Optimization- Meaning, Roadmap and FutureBanyanbrain
 
Website Analysis Services in Noida| Bittarget
Website Analysis Services in Noida| BittargetWebsite Analysis Services in Noida| Bittarget
Website Analysis Services in Noida| Bittargetbittarget94
 
What is seo and how it works for businesses
What is seo and how it works for businessesWhat is seo and how it works for businesses
What is seo and how it works for businessesAce Web Academy
 
What Is SEO?What its Merits And Dmerits?
What Is SEO?What its Merits And Dmerits?What Is SEO?What its Merits And Dmerits?
What Is SEO?What its Merits And Dmerits?duttdevsharmaa
 
Technical SEO Audit Checklist for 2019 [Power Point Presentation] Colorado ...
Technical SEO Audit Checklist for 2019 [Power Point Presentation]   Colorado ...Technical SEO Audit Checklist for 2019 [Power Point Presentation]   Colorado ...
Technical SEO Audit Checklist for 2019 [Power Point Presentation] Colorado ...Colorado Digital Experts
 
Search Engine Optimization for begginers
Search Engine Optimization for begginers Search Engine Optimization for begginers
Search Engine Optimization for begginers Jobie Mendoza
 
How to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docxHow to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
 
How to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdfHow to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
 
SEO proposal- www.thecorporateservices.com
SEO proposal- www.thecorporateservices.com SEO proposal- www.thecorporateservices.com
SEO proposal- www.thecorporateservices.com Corporate Services
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & ProcessAmish Keshwani
 
Introduction To Search Engine Optimization
Introduction To Search Engine OptimizationIntroduction To Search Engine Optimization
Introduction To Search Engine OptimizationSherazFaisal3
 
Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO ProposalKhan Aamair
 
The-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfThe-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfTanveerAhmad660333
 

Similar to What is SEO.pdf (20)

Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)
 
Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)Optimising content for website – quick ways(1)
Optimising content for website – quick ways(1)
 
Search Engine Optimization- Meaning, Roadmap and Future
Search Engine Optimization- Meaning, Roadmap and FutureSearch Engine Optimization- Meaning, Roadmap and Future
Search Engine Optimization- Meaning, Roadmap and Future
 
Website Analysis Services in Noida| Bittarget
Website Analysis Services in Noida| BittargetWebsite Analysis Services in Noida| Bittarget
Website Analysis Services in Noida| Bittarget
 
SEO Training and Workshop Presentation by Vidya Topa Professional Studies
SEO Training and Workshop Presentation by Vidya Topa Professional StudiesSEO Training and Workshop Presentation by Vidya Topa Professional Studies
SEO Training and Workshop Presentation by Vidya Topa Professional Studies
 
NIDM.pptx
NIDM.pptxNIDM.pptx
NIDM.pptx
 
What is seo and how it works for businesses
What is seo and how it works for businessesWhat is seo and how it works for businesses
What is seo and how it works for businesses
 
What is SEO.pptx
What is SEO.pptxWhat is SEO.pptx
What is SEO.pptx
 
What Is SEO?What its Merits And Dmerits?
What Is SEO?What its Merits And Dmerits?What Is SEO?What its Merits And Dmerits?
What Is SEO?What its Merits And Dmerits?
 
Technical SEO Audit Checklist for 2019 [Power Point Presentation] Colorado ...
Technical SEO Audit Checklist for 2019 [Power Point Presentation]   Colorado ...Technical SEO Audit Checklist for 2019 [Power Point Presentation]   Colorado ...
Technical SEO Audit Checklist for 2019 [Power Point Presentation] Colorado ...
 
Search Engine Optimization for begginers
Search Engine Optimization for begginers Search Engine Optimization for begginers
Search Engine Optimization for begginers
 
How to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docxHow to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docx
 
How to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdfHow to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdf
 
What is on page SEO?
What is on page SEO?What is on page SEO?
What is on page SEO?
 
SEO proposal- www.thecorporateservices.com
SEO proposal- www.thecorporateservices.com SEO proposal- www.thecorporateservices.com
SEO proposal- www.thecorporateservices.com
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
 
Introduction To Search Engine Optimization
Introduction To Search Engine OptimizationIntroduction To Search Engine Optimization
Introduction To Search Engine Optimization
 
Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO Proposal
 
The-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfThe-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdf
 
SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
 

Recently uploaded

How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 

Recently uploaded (20)

No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 

What is SEO.pdf

  • 2. Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages, And Turn Visitors into Conversion Leads.
  • 3. Why is it important to perform an SEO audit? An SEO audit is very similar to taking your car to get an oil change. As you know, regular oil changes can be one of the most significant ways to extend the life of your car. An SEO audit looks at the technical infrastructure of your website, the on-page elements and offpage essentials to optimize Search Engine visibility, usability and conversion. An SEO audit needs to be performed regularly in order for long-term success of your website’s performance.
  • 4. SEO audits are an important, necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimized for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers.
  • 5. Algorithms Changes: Search engines such as Google, Yahoo, and Bing, are constantly updating their algorithms to provide better search results, and you need to be aware of these changes so you can make adjustments to your website’s content accordingly. Webmaster’s Guidelines: Popular webmaster tools from Google and Bing are continually changing, so you need to make sure you are compliant. There are several reasons why you really need to perform an SEO audit of your website. Here are a few:
  • 6. Website Errors: It is important to make sure your site does not have any error messages or broken links. Performing the audit will expose the errors, enabling you to redirect them and recover lost traffic. Titles and Meta Data: Title tags and meta descriptions are the first thing visitors will read about you when you show up in search results. It is important that they be relevant to the content of the site. Outdated Content: You may have content on your site that is outdated. It’s important to not only provide relevant but also fresh content to search engines, and give them a reason to come back. If people are not visiting or re-visiting your website in 6 months, reevaluate the content or get rid of it.
  • 8. What is On-Page SEO? The process of tweaking a page's content, tags, and internal links to improve search visibility
  • 9. What is Off-Page SEO? Creating valuable backlinks Social Media Marketing Guest Content Local Listings
  • 11. Local SEO Visibility your business on Google Maps to Get Actual Local Visit
  • 12. At the end of process See Actual Results
  • 13. Get Free SEO Audit Keyword Ranking Backlinks Technical Website Health Click through Rates Organic Traffic Reports About: