This document discusses employee promotion, demotion, and their importance for organizations. It defines promotion as an upward movement to a higher paying, more responsible position. Promotions motivate employees, utilize their skills, and help develop a competent workforce. Demotion refers to lowering an employee's status, salary, and responsibilities. Promotional strategies are important for businesses as they communicate benefits to customers and ensure long-term success and profitability. A moderate relationship exists between perceived employee performance and promotion practices.

1. 2018
Personal
Nishatnagar,Turag,Dhaka-1230.
10/28/2018
Course Title: Human Resource Management
Course Code: BUS-2103
BGMEA University of Fashion & Technology
Assignment On:
Employee Placement Promotion
& Demotion
Submitted To:
Kazi Sirajum Munira
Lecturer of BUFT
Submitted By:
Rubaiya Sikder
ID: 172-037-0-225
Batch: 172, FDT-1

3. What is Promotion
 Promotion means advancement within an organization.
 It is an upward movement of an employee from current
job to another that is higher in pay, responsibility,
status and organizational level.
 The new job will be promotion only if entails increased
responsibilities and enhanced pay.
Promotion
Promotion has an inbuilt motivational value i.e. it elevates
the status and power of an employee within an organization.
Definition of Promotion
“A promotion is the transfer of an employee to a job that
pays more money or that enjoys some preferred status”.
“A promotion involves a change from one job to another
that is better in term of status and responsibility.
Purpose of Promotion

4.  To utilize the skills and knowledge of an employee at
an appropriate level in the organization’s hierarchy.
 To develop a competitive spirit among employees to
acquire skills and abilities required for higher level
jobs.
 To develop competent workforce in order to create an
effective organizational.
 To promote self-development of employees and reduce
labour turnover.
 To boost confidence, loyalty and morale of the
employee.
 To achieve employee satisfaction by rewarding
committed and hardworking employees.
Important of Promotion
Promotion is a key element in putting across the benefits of
your product or service to the customers. Well-designed
marketing and promotional strategies ensure long-term
success, bring in more customers and ensure profitability for
businesses.
Important of Business Promotion

5. Small and medium-sized businesses really need to
understand the importance of promotional and marketing
strategies. Business promoting is an active process which
needs to be very closely scrutinized for obtaining the best
results. You can utilize the manpower that you have to the
fullest and come up with strategies to promote your business
and let it flourish.
Promotional strategies and marketing go hand in hand.
Marketing your brand or product will include different
aspects of manufacturing, promoting and selling products to
the customers.
Promotion is a key element in putting across the benefits of
your product or service to the customers. Well-designed
marketing and promotional strategies ensure long-term
success, bring in more customers and ensure profitability for
businesses.
Demotion

6.  Demotion refers to the lowering down of the status.
Salary and responsibility of an employee.
 Demotion is just opposite to promotion.
“Demotion is a shift to a position in which responsibilities
are decreased promotion is, in a sense, an increase in rank
and demotion is decrease in rank”.

7. Conclusion
The results shows that there is some degree of correlation
exist in perceived performance and employee’s promotion
practices. Regression tells us that whether there is a
moderate correlation existing between these two
variables. After analyzing the results we came to
conclusion that a moderate relationship exist in perceived
performance and employee’s promotion practices.

8. Reference
1. https://www.slideshare.net/sonuverma/promotion-
6945238
2. https://www.slideshare.net/prannoy2392/promotion-
transfer-l13
3. https://bbamantra.com/promotion-demotion-hrm/
4. http://epgp.inflibnet.ac.in/epgpdata/uploads/epgp_conte
nt/S000023MA/P001194/M022394/ET/1504594314qu
adrant1-module17.pdf