What is Off-Page SEO? | Edureka

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YouTube Link:https://youtu.be/YANx-bqH4dY Edureka Digital Marketing Course (9 Months Online Program) with 100% Placement Guarantee by Edureka: https://www.edureka.co/post-graduate/digital-marketing-certification ** This Edureka "What is Off-Page SEO" PPT will help you understand the concept of Off-Page SEO, its working, benefits and so on. Follow us to never miss an update in the future. YouTube: https://www.youtube.com/user/edurekaIN Instagram: https://www.instagram.com/edureka_learning/ Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Castbox: https://castbox.fm/networks/505?country=in

Technology

• What is SEO?
• Different SEO Techniques
• Off-page SEO
• Importance
www.edureka.co/post-graduate/digital-marketing-certification
• Link and Non-link related Off-page factors
o Backlinks
• On-page vs Off-page SEO
• Benefits

What is SEO?
www.edureka.co/post-graduate/digital-marketing-certification

A SEO is the practice of increasing the quantity and quality of
traffic to your website through organic search engine
results..
What is SEO?
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
On-Page SEO
Off-Page SEO
Technical SEO
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
On-Page SEO On-Page SEO is the practice of optimizing individual web pages
to rank higher on the SERPs and get more relevant traffic from the
search engines
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
Off-Page SEO Off-Page SEO which deals with the actions that are performed
outside your website to improve your ranking on the SERPs
Social Media Presence Link Building
www.edureka.co/post-graduate/digital-marketing-certification

Importance
www.edureka.co/post-graduate/digital-marketing-certification

Importance
Links Link building
Proper website
visibility
Guest
blogging
www.edureka.co/post-graduate/digital-marketing-certification

Importance
Trustworthiness, relevant
Links
Page visibility
Backlink, social media
mention, blogging
www.edureka.co/post-graduate/digital-marketing-certification

Link and Non-link related Off-page factors
www.edureka.co/post-graduate/digital-marketing-certification

Link and Non-link related Off-page factors
Link-related Off-Page SEO
g
Natural Links
Manually Built Links
Self-Created Links
01
The linking site’s
popularity
02
The freshness of the
link
03
Proper usage of
anchor tags/texts
04
Authority of linking
domain and website
www.edureka.co/post-graduate/digital-marketing-certification

www.edureka.co/python
Backlinks
Inbound links or Incoming links. The link to an external website is called a backlink.
www.edureka.co/post-graduate/digital-marketing-certification

On Page vs Off-Page SEO
www.edureka.co/post-graduate/digital-marketing-certification

www.edureka.co/python
On Page vs Off-Page SEO
On Page SEO Off-Page SEO
Optimize content, meta tags, description, title
and every other element on the website
Involves activities that drive significant traffic,
awareness about your website and linking
Deals with Content marketing, keyword
optimization, page speed and so on
Deals with linking, Social media, backlink and
guest blogging
www.edureka.co/post-graduate/digital-marketing-certification

Benefits
www.edureka.co/post-graduate/digital-marketing-certification

Benefits
01
02
03
Increases Ranking
Wonderful Exposure
Increases PageRank
www.edureka.co/post-graduate/digital-marketing-certification

www.edureka.co/post-graduate/digital-marketing-certification

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15. www.edureka.co/python Backlinks Inbound links or Incoming links. The link to an external website is called a backlink. www.edureka.co/post-graduate/digital-marketing-certification

16. On Page vs Off-Page SEO www.edureka.co/post-graduate/digital-marketing-certification

17. www.edureka.co/python On Page vs Off-Page SEO On Page SEO Off-Page SEO Optimize content, meta tags, description, title and every other element on the website Involves activities that drive significant traffic, awareness about your website and linking Deals with Content marketing, keyword optimization, page speed and so on Deals with linking, Social media, backlink and guest blogging www.edureka.co/post-graduate/digital-marketing-certification

18. Benefits www.edureka.co/post-graduate/digital-marketing-certification

19. Benefits 01 02 03 Increases Ranking Wonderful Exposure Increases PageRank www.edureka.co/post-graduate/digital-marketing-certification

20. www.edureka.co/post-graduate/digital-marketing-certification

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