Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
What is DIGITAL marketing.pdf
1. WHAT IS
DIGITAL
MARKETING?
Digital marketing is a dynamic, evolving
strategy for promoting products, services,
and brands through online channels and
technologies, aiming to enhance presence,
generate leads, boost sales, and build
customer relationships.
Digital marketing techniques like
search engine optimization (SEO),
content marketing, and social media
advertising can drive more organic and
paid traffic to a website.
Digital marketing efforts such as email
marketing, social media advertising,
and lead magnet campaigns can
generate quality leads for businesses
Through social media marketing,
influencer collaborations, and content
marketing, digital marketing can
increase brand visibility and awareness
among the target audience.
Conversion rate optimization (CRO)
techniques, including A/B testing,
landing page optimization, and
persuasive copywriting, can help
improve conversion rates and
maximize the value of website traffic.
INCREASED WEBSITE
TRAFFIC
LEAD GENERATION
ENHANCED BRAND
AWARENESS
HIGHER CONVERSION
RATES