Tutorial Video: https://youtu.be/URK_s5EHyG0 Website: https://www.elewayte.com/ LinkedIn: https://www.linkedin.com/company/elewayte-an-online-training-company/ Instagram: https://www.instagram.com/elewayte_edu/ Contact: 6383453564 WhatsApp: https://bit.ly/42nDsN1 Learn Web Development: https://www.elewayte.com/courses-web-development Learn Digital Marketing: https://www.elewayte.com/online-digital-marketing-course Expert: Nitish Kumar Sinha About Web Development: Web development creates & maintains websites, optimizing design, performance & user experience. Combined with digital marketing, it achieves marketing goals by incorporating audience preferences into website design. Web development enhances digital marketing efforts by optimizing landing pages, speed & responsiveness. Integration leads to an improved user experience, increased traffic & conversions. Best practices include setting goals, using data, optimizing search engines & user experience. Success is measured through goals, analytics, A/B testing & conversion tracking. Resources like Google Analytics, HubSpot Academy & W3Schools offer valuable web development knowledge. About Digital Marketing: Digital marketing promotes products/services through online channels like SEO, PPC, social media, email & content marketing. It increases brand awareness, drives traffic & generates leads. Combining it with web development creates a cohesive strategy, informing decisions, improving marketing, enhancing UX, increasing traffic & conversions. Best practices: define goals, research audience, use data, optimize search engines & UX. Measure success through goals, analytics, A/B testing & conversion tracking. Resources: Google Analytics, HubSpot Academy, W3Schools, Keyword Everywhere. Combination of Web Development & Digital Marketing: When Web Development & Digital Marketing combined, create a powerful online presence. Web development builds user-friendly websites, while digital marketing promotes them through SEO, PPC, social media & email. Integration optimizes search engines, UX, attracts visitors & increases conversions. It aligns with goals, uses data-driven decisions & creates a cohesive strategy. This maximizes campaign effectiveness & enhances online presence.

1. DIGITAL MARKETING
AND WEB DEVELOPMENT
LEVERAGINGTHE
POWEROF
FROM CLICKS TO CODE
Nitish Kumar Sinha
Digital marketing &
web dev. expert

2. Learnings
BASICS OF DIGITAL
MARKETING & WEB
DEVELOPMENT
BENEFITS OF COMBINING
DIGITAL MARKETING & WEB
DEVELOPMENT STRATEGIES
Best practices for
implementing digital
marketing and web
development together
Examples of successful
websites that have
effectively combined these
strategies
Resources for further learning
and development in digital
marketing and web
development

3. What is
Digital
Marketing?
Digital marketing is the strategic use
of online platforms and
technologies to promote products
or services, engage with target
audiences, and drive measurable
results, such as increased website
traffic, conversions, and brand
awareness.
Digital marketing targets specific audiences,
leveraging online tools to gather data on
demographics, interests, and behaviors.
Employing a multi-channel approach expands reach
and engagement by utilizing various platforms like
social media, search engines, and email marketing.
Data analysis drives decision-making in digital
marketing, leveraging insights from website analytics,
social metrics, and campaign performance.
01
03
02

4. IMPORTANCE
OF DIGITAL
MARKETING
Give
measurable
results
Increases
Revenue
Target the
right
audience
Cost-
efficient
Build brand
recognition
Provide equal
opportunities
Provide you
with
exposure

5. Digital
Marketing
Channels
There are several digital
marketing channels that
businesses can use to
promote their products or
services.
Search Engine
Optimization (SEO)
Pay-Per-Click Advertising
(PPC)
Social Media Marketing
Email Marketing
Content Marketing

6. Basics of
Web
Development

7. HTML
The backbone of the web, creating structure and
content.
CSS
The artistic touch, enhancing HTML's structure
with stunning styles.
JAVASCRIPT
The dynamic force behind interactive web
experiences and powerful functionalities.
PHP / PYTHON
Versatile languages powering dynamic web
applications with ease.

8. POPULAR WEB CMS PLATFORMS
01 04
02 05
03 06
JOOMLA WORDPRESS
Shopify WIX
Prestashop Blogger
Flexible, powerful CMS for building
dynamic websites with ease.
Versatile, user-friendly platform for
creating and managing websites
effortlessly.
Robust e-commerce platform
empowering businesses to sell
products online.
Intuitive website builder for creating
stunning web presence effortlessly.
Feature-rich e-commerce solution
for seamless online store
management.
Simple and accessible platform for
sharing thoughts and ideas.

9. Responsive Web Design

10. Website
Optimization
Website optimization is the
process of using tools, advanced
strategies, and experiments to
improve the performance of
your website, further drive more
traffic, increase conversions, and
grow revenue.

11. Importance of Web Development
for Digital Marketing

12. Advantages of Integration of Digital
Marketing and Web Development
Improved User
Experience
Increased Website
Traffic
Improved
Conversions
Digital marketing and
web development
combine for an
enhanced user
experience by optimizing
design, speed, and
responsiveness.
Combining digital
marketing and web
development increases
traffic by optimizing
design, content, and
search engine rankings.
Optimizing landing
pages and website speed
boosts conversion rates,
resulting in more leads,
sales, and revenue for
businesses.

13. Examples of Successful Websites
IFSC Code Website
• Comprehensive
database of IFSC
information for banks.
• SEO techniques to
optimize visibility.
• low-cost blogging
platforms.
• Appealing visuals.
• Integration of social
media sharing buttons
• Websites serve as
directories for local
services.
• user-friendly platform
• keyword optimization and
backlinking
Personal Blog
Local Service
Directory

14. Define their marketing goals
Use data to inform decisions
Optimise for user experience
Conduct audience research
Optimise for search engines
Implementing Digital Marketing and
Web Development Strategies

15. Define their marketing goals
Use data to inform decisions
Conduct audience research
Optimise for search engines
Success of Digital Marketing and Web
Development Strategies

16. Key Takeaways
Digital marketing and web development should
work together to achieve business goals.
Websites should be optimised for both search
engines and user experience.
Data should be used to inform decisions and
measure the success of strategies
Successful websites integrate digital marketing
channels such as SEO, PPC, and social media with
website development best practices.

17. Google Analytics
HubSpot Academy
W3Schools
1
2
3
4
Resources
for further
training
Google Analytics
HubSpot Academy
W3Schools
Keyword Everywhere

18. ANY
QUESTIONS.??

19. LET'S CONNECT
TO EXPLORE
MORE
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WEBSITE
+91 63834 53564
info@elewayte.com
PHONE NUMBER
EMAIL ADDRESS

20. THANK
YOU