Main takeaways: - How to get a Product Management job in the gaming industry - What the unique challenges are that gaming brings to Product Management - Tips on how to effectively manage the business and the game studio in harmony

1. www.productschool.com
What is Digital Gaming in Product
Management by Boeing PM

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10. TONIGHT’S SPEAKER
Tony Pagliocco

11. Who am I?
● Tony Pagliocco – (hint: “Paul E Ahh Ko”)
● Boston born until Arizona State University, Computer Science 2001
● 18 years experience in Engineering and Product Management in Digital Media,
Market Research, Aerospace, and of course….Gaming
● Spent some time playing poker and Magic: the Gathering as “work”
● Last position at Wizards of the Coast, leading Product Management on
competitive gaming account, prize payment, and global ranking tools.
● Currently at Boeing as Manager of Product Management in Analytics and
Information Services team (AIMS) with a team of 11 Product Managers

12. Agenda
● Welcome / Who am I? / Our Agenda
● Our Goals Tonight
● The Online Gaming Overview
● Product Management View
● Getting In the Door
● Once You’re In the Door
● Challenges Galore
● At the End of the Day
● Closing / Q&A

13. Our Goals for Tonight
● How to get a Product Management job
in the gaming industry
● What the unique challenges are that
gaming brings to Product Management
● Tips on how to effectively manage the
business and the game studio in harmony

14. Gaming Overview
● My background in gaming (EQ, CS, Magic, Poker)
● My experience with Product Management in Gaming
● Evolution of Gaming to eSports
○ Digital Games , MMORPGs, to Team Based Divergence
● The Current Market State for Gaming and eSports

15. $905,000,000
eSports Revenue in 2018
UP 38% from 2017

16. Gaming
● Evolved from team based games
played locally (Counterstrike)
● As technology advanced,
opportunities developed for
scalable competition
● Investment is growing from 3rd
party avenues now (NBA team
investments)
eSports
● Consoles (xBox - etc)
● Multi-player games (Fortnite)
● MMORPG (World of Warcraft)
● Platform Evolution
○ Desktop -> Web -> Mobile
○ Everquest -> Farmville ->Clash
● Within a 10 year period, the
gaming sector has gone from
being the smallest segment to
the largest

17. $137 Billion
Spent in 2018 on Digital / Online / Mobile Games
Up 13% from 2017

18. What Do You Want to Do?
● Why do you want to get into gaming?
● What are your hoping to do?
● What working in gaming is…..
● What working in gaming is NOT…..

19. How Do You Get Your Foot in the Door?
● Network, network, network
○ Linkedin - How to get connections
○ Gaming events / Open Houses
● Career Websites (duh)
● They want talent , not fans but both is better

20. The Door is Opening But..the Interview
● Talk about your achievements, not your high score
● Remember the basics
○ Problem - Action - Result
● Let your knowledge show, not your passion
● Final thought before walking in: Remember McDonalds

21. Your Foot is in the Door, Now What?
● Your new obsession is the customer now
● You have now joined the dark side
● Network, learn the ways of the land
● You are a level 1 newb with a ton of hit points
○ Newbie credits
○ Network
○ Quick Wins
○ Visualize your future

22. Unique Challenges in Gaming
● Your business partners may not know your world
● Your developers may not know your world
● Not everyone is going to be a fan
● You have a job - you have a mission - stay your lane
● Are you a technology company or a gaming company
learning technology?

23. Being the Peacekeeper
● Assume you are negotiating peace between two countries
● Always embody the values of respect, openness, and commitment
● Business cares about $ -- Development cares about experience / quality
● Learn to negotiate, mediate, and build compromise
● Get all voices to the table early, don’t just let one team drive scope
● If you’re using a process (Scrum,etc) - STICK TO IT - PUSH BACK

24. Realities of the Gaming Industry
● Some companies are more fragile than others - decisions matter
● Gaming is fun, but remember, you have product to deliver
● Avoid getting jaded & taking criticism personally, reflect within
● Customer, customer, customer!
● Keep on top of trends - they change faster than you think

25. www.productschool.com
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