The document discusses coaching and defines it as an ongoing partnership that helps clients achieve fulfilling personal and professional goals. It outlines the International Coach Federation's competency model for coaching, which includes establishing trust, active listening, asking powerful questions, and designing actions and goals to effect change. The document notes that coaching aims to develop long-term excellent performance, self-correction, and self-generation. It contrasts this to a model where clients are rewarded without effort or self-driven improvement. Finally, it outlines the coaching process of establishing the relationship and commitment, observing openings for change, and engaging in ongoing coaching conversations.