Every mobile marketer has heard the acronym “SDK” bandied about in discussions with their product and customer support teams. But how many marketers have actually asked: ”What does SDK stand for?” To shed light on the SDK meaning as well as to understand how a mobile SDK can benefit your app, check out this SlideShare!

1. www.clevertap.com
And Does
Your Mobile App
Need an SDK?

3. What’s Inside an SDK?
SDKs include tools that developers can use and integrate into their own apps, such as:
APIs
DEBUGGING
DOCUMENTATION
CODE LIBRARY
TUTORIALS

4. API is a code that allows 2 apps to communicate and
exchange data.
Think of an API as a delivery truck bringing your app’s
request to some other software, then bringing the
response back to your app.
SDK = is a larger kit that can contain several APIs plus
many other tools to connect software together.
SDK vs API: What’s the Difference?
API = Application Protocol Interface

5. How Your Mobile SDK Benefits Your Brand

6. Your mobile SDK is meant to be used outside your organization, and must provide value to other
developers. For it to be great, your SDK should:
How to Build a Great Mobile SDK
Be functional
enough to add
value to other
apps
Play well with
other SDKs
Be easy to
use
Not negatively impact
a mobile device’s CPU,
battery, or data
consumption
Have thorough
documentation -
explain how your
code works!

7. Read more about SDKs
What is an SDK? Everything You Need to Know:
https://clevertap.com/blog/what-is-an-sdk/