Tonal Innovation Center (TONIC) hosted the second annual International Musical Instruments Seminar in Joensuu, Finland on 14th September- 16th September 2011.

2. DESIGNER / INVENTOR - Ba Hons, Product and Furniture Design 2011 - MARIANNE BAILEY DESIGN CONSULTANTS, CREATIVE DIRECTOR Specialists in Advanced Conceptual Design and Futures 2005 - 2010 - YAMAHA PRODUCT DESIGN LABORATORY, JAPAN. SENIOR DESIGNER - ADVANCED DESIGN TEAM Designed and Project Managed Inspirational New Instruments and Products from concept to production, often setting my own briefs for future new instruments, to guide Yamaha's future brand design direction. Designed new concepts in Digital Pianos, Digital and Acoustic Drums, Electric Guitars, Plastic/Composite necked Guitars, Digital Marimba, Advanced AV Concepts, Speakers, Headphones and User Interfaces of music making software. 2000 - 2005 FACTORY DESIGN - LONDON DESIGN CONSULTANCY Designed a broad spectrum of products, furniture, transport and packaging including Car and Aircraft interiors, enclosed Scooters, Leisure water vehicles, AV equipment for brands such as Tannoy, Yamaha Motors, Samsung, Remington, Ronson, Faraday Packaging, Wilkinson Sword, Le Creuset and British Airways. Projects varied from "Big Picture ” brand directional thinking to in depth product development and detailing from concept through to production. I ’m interested in translating my understanding of the values of musical instruments to other products, making then “indisposable” and hope to create a platform at the RCA in “Instrument Design. ”

6. Yamaha Design Philosophy INTEGRITY DESIGN THAT RESPECTS THE ESSENCE OF THE OBJECT AESTHETIC BEAUTIFUL DESIGN SOCIAL RESPONSIBILITY DESIGN THAT MEETS THE NEEDS OF TODAY ’S SOCIETY INNOVATIVE CREATIVE DESIGN UNOBTRUSIVE RESSTRAINED DESIGN

7. Yamaha Aesthetic

8. Yamaha Aesthetic

9. How to create a good relationship with instrument and our modern living environment? © 2008 Yamaha Product Design Laboratory | CLP Slim Imagine a standard modern design classic… A new archetype that sets the precedent for many designs to follow and although times and fashions change, it retains its value and relevance to modern living and retains the affections of its owner. CLP SLIM Digital Piano>>

14. How to inspire peoples creative playful self? © 2008 Yamaha Product Design Laboratory | au Design project | Box to Play Imagine inspiring someone to discover their own creative self, they go on to inspire another, who inspires another. Creative ripples ceaselessly traveling from one person to the next through the infectious medium of music. How can I inspire the passive music listener to become a active sound collector to active music “player” ...Playing outside the box. Box To Play >>

20. How to inspire deeper expression and communication between people? © 2008 Yamaha Product Design Laboratory | au Design project Imagine if we spoke to each other as computers do, in just 0 and 1 ’s... yes, no, yes, no.. Would it be as expressive as our language where we can find deep expression and colour in the gaps in between yes/no and black/white? If we need to express ourselves with more than a yes/no output then why do our communication devices only allow an on/off input? Key To Touch >>

26. How to inspire a long life relationship between people and people and people and object? © 2008 Yamaha Product Design Laboratory | au Design project Imagine a tactile, quality, long life musical instrument of your choice with the connections to your “band members” in your pocket. Allowing a “creative music connection” anytime, anywhere alone or with anyone you wish to jam with. The value of the relationships deepens and becomes more valuable over time. Band In My Pocket >>

29. How to inspire a joyful relationship between person and interface? © 2008 Yamaha Product Design Laboratory | au Design project Imagine kissing someone through a pane of glass. The other side of the window is responding to your touch but the act of touching itself, the detail, texture, taste and responsiveness has lost joy. A musical instruments sensitivity, deep responsiveness, feedback, refined ergonomics and tactility is a perfect example of a satisfying, joyful interface creating deep, long lasting connection. Sticks In The Air>>

32. How to communicate your brand message? © 2009 Yamaha Product Design Laboratory Imagine a thousand words communicated in one image, one product, one glance. Airwired Graphics and Branding Project >>

36. How to create new brand identity with all the old constraints? © 2008 Factory Design | Tannoy Speakers | Eyris | Arena Imagine a new design that emphasizes the unique qualities of a brand unique, creating strong recognizable brand identity while keeping all previous methods of production, internal components, costs the same. How to find infinite space and flexibility within “constraints” Tannoy Eyris and Arena Speakers >>

44. Case Study 1: How to express the qualities and value of Carbon Fibre?

47. Case Study 2: How to express the qualities and value of Hemp Composite?

51. Our Case Study: How to express/communicate the unique qualities and value of Tonal Composites?

52. ?

53. TONIC WORKSHOP: How to express/communicate the unique qualities and value of Tonal Composites?

54. TONIC WORKSHOP: How to express/communicate the unique qualities and value of Tonal Composites? What name would express the special qualities and value of Tonal Composites? Ebony …..Rosewood …..Tonal Composite!

55. TONIC WORKSHOP: How to express/communicate the unique qualities and value of Tonal Composites? What name would express the special qualities and value of Tonal Composites? Ebony …..Rosewood …..Tonal Composite! What are the unique qualities of Tonal Composites? What other objects and instruments could express these values?

56. TONIC WORKSHOP: How to express/communicate the unique qualities and value of Tonal Composites? What name would express the special qualities and value of Tonal Composites? Ebony …..Rosewood …..Tonal Composite! What are the unique qualities of Tonal Composites? What other objects and instruments could express these values? What is a musical instrument? - What values do they embody / represent?

58. What is a musical instrument? MUSICIANSHIP AN OLD INSTRUMENT PHYSICALLY EMBODIES THE VALUES OF ARTISTRY, SKILL, INVESTMENT OF TIME, MEMORIES, ENDEAVOR AND DETERMINATION CRAFTSMANSHIP REPRESENTS ARTISTRY, HIGH SKILL, CARE OF CREATION RESONANCE INTIMATE FEEDBACK LOOP EXTENSION OF MIND BODY & SOUL RITUALISTIC CLEANING EXPRESSED AFFECTION, PREPARATION, CARE UNIQUE CHARACTER EACH INSTRUMENT HAS A NICHE, LIKE THE PEOPLE WHO PLAY THEM. EVERY HANDCRAFTED INSTRUMENT IS UNIQUE

59. What is a musical instrument? SHARED EXPERIENCE SHARED STATES OF BEING, SHARING THE INTANGIBLE BODY FEELING EXPRESSION MOVES THROUGH THE INSTRUMENT. PHYSICAL CONFIGURATION OF INSTRUMENT INFLUENCES THE EXPRESSION OF THE PLAYER CONNECTION COMMUNICATION, HARMONY CONNECTION WITH OTHER MUSICIANS , AUDIENCE , FAMILY, FRIENDS, EVEN ENEMIES, THROUGH THE INSTRUMENT ATTRACTIVENESS APPEAL THROUGH THE VALUES OF THE INSTRUMENT EVOLUTION EMBODIMENT OF HISTORY

60. What is a musical instrument? EMBODIED SPIRIT OF PLAYER AND TREE LONG LIFE PARTNER INCREASED VALUE OVER TIME “WORN IN” NOT “ WORN OUT” INTIMATE FEEDBACK TACTILE, RESONANCE, AURAL FEEDBACK, FOR SELF DISCOVERY INDISPOSIBLE AN INSRUMENT IS RARELY THROWN AWAY INSPIRATION COMMUNICATION RIPPLES OF CONSCIOUSNESS PLAYABILITY PLAYERS NOT “USERS”