Tonal Innovation Center (TONIC) hosted the second annual International Musical Instruments Seminar in Joensuu, Finland on 14th September- 16th September 2011.

1. TONIC EDUCATION- ModernMusicalInstrument Design

2. WHY EDUCATION? Promoting natural fiber composite musical instrument knowledge more widely Seeking to ensure the product development and growth of the industry in the future Obtaining TONIC goal of economic development of Finnish enterprises to employ 350 people and get 1% of global musical instrument market by the year 2025.

3. BENCHMARKING Musical instrument education worldwide is: - linked to secondary vocational education - based on handicraft TONIC education goal is not competing with Luthierschools, but allowing for the continuation of musical instrument studies (higher education & the new material) North Karelia as a great learning environment

4. FINDING A PLACE FOR EDUCATION TONIC basedModernMusicalInstrument Design educationwillbe a part of the DegreeProgramme in Design, which is totallycarried out in English For studentsit is important to understand design process and just completetheirstudies with plastic and musicalinstrumenttechnologies DegreeProgramme in Design hasmanyfeaturesthatsupport the TONIC idea

5. DEGREE PROGRAMME IN DESIGN 4 academicyears, 240 credits Design and Business arepartlylinked to eachother Visual communication, synthesis and systempresentationskills for product and serviceconceptcreation, client and user-driveninteraction in innovationprocesses, understanding and empathy for environmentalsustainabledevelopment Real case projects via ´learning by doing´ methods.

6. Studentspecialisationopportunities - optionalstudymodules - multidisciplinarycompanyprojects - entrepreneurshippossibilities - studiesabroad Workopportunities for (industrial) Designer -Bachelor of Culture and Arts - tasksrelated to innovation, productdevelopment and marketing - design consultancy, tradeorproductionindustry, self-emploeydentrepreneur

7. MODERN MUSICAL INSTRUMENT DESIGN- educationpath First students can start studying in autumn 2012 Plastic material studies (2-3 cr) as a part of the Degree Programme in Design Optional Studies: - Plastic Technology 3 cr - Plastic Joinings and Decoratings 3 cr - The History of Musical Instruments 5 cr - Understanding Musical Instruments: physics, acoustics and sensations 5 cr

8. Also some smaller virtual studies as a part of existing study modules of Degree Programme in Design e.g. sustainable development Cooperation with Ikaalinen College of Arts and Design Study and practical training possibilities in Finland and abroad We have also planned to test the education and try to arouse an interest to this subject already this autumn by introducing natural fiber composite material to design students.

10. APPLYING AND MORE INFORMATION General eligibilityfor applying is givenby a completeduppersecondaryorvocationaleducation Applying in (jan-feb) 2012:www.admissions.fi MORE INFORMATION: University website:www.pkamk.fi/eng/ TONIC Center: www.tonal.fi

11. THANK YOU Questions and time for conversation