Tonal Innovation Center (TONIC) hosted the second annual International Musical Instruments Seminar in Joensuu, Finland on 14th September- 16th September 2011.
3. MainSteps & Methodology Objectives Time frame Target groups Research methods Research locations Results
4. Schedule 12 - 19 April Preliminary research conducted in Finland 7 - 9 April Frankfurt Musikmesse 18 May - 30 JulyThe U.S. research 21–23 July NAMM show in Nashville
6. Findings – Secondary Research Competitive (non-wood) materials High-pressurelaminates Phenolics CarbonFiber and Graphitecomposites NFC Tonally superior
7. Findings – Primary Research Manufacturers’ perspective Disadvantages Complicated pricing Weight/strength ratio Availability Processing methods
8. Findings – Primary Research Manufacturers’ perspective Advantages Similar appearance, feel and weight to ebony Tonal qualities and feel Consistency and stableness Sustainability
9. Findings – Primary Research Luthiers’ perspective Polarizedviews Supportive Pro-sustainability
10. Findings – Primary Research Guitarists’ and retailers’ perspective Good sound Wood-like feel Consistent Repairability?