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Reverse 360™ 
Organizational Network 
Analysis 
1
2 
About Work Effects
3 
The Company 
Our Mission: to transform leader and 
culture beliefs to align with business 
strategy to create competitive advantage. 
• Over 20 years of experience in 
leadership and organizational 
development 
• WE help organizations to 
leverage reciprocal trust 
• WE inspire leaders to establish 
purposeful culture 
• WE align organizational culture 
with business strategy to drive 
performance and results 
• WE hold expertise in creating the right: 
o Metrics: “You can’t change what you can’t 
measure!” 
o Methods: the change process and technology 
o Movement: facilitation, training, and coaching
4 
Work Effects Philosophy 
• We passionately care about what we do. Every 
organization is unique, and there is always a 
better way—one that is smarter, more efficient, 
more powerful, more practical, and more elegant 
than what has ever been done before. 
• We tailor our solutions and involvement to 
maximize your internal resources and help 
transfer knowledge while reducing costs. 
• We do not subscribe to a one-size-fits-all 
approach. We embrace the journey of creativity 
with our clients. Our reputation demonstrates 
the positive effects of our creative and 
collaborative approach to bringing about 
effective solutions.
Practice Areas 
• Leadership Development 
– Based on the 4R Model of Transformational 
Leadership; provides tools such as 
Revolution360™, Check-up 360™, Reverse 
360™, and Leadership Training 
• Culture & Organizational Effectiveness 
– Health & Culture Strategy Workshop and Survey 
help organizations to create alignment between 
their culture and business strategy to build 
increase competitive advantage and performance 
5
Clients 
6
Reverse 360 
• A multi-rater assessment 
where an entire organization 
or group participates in the 
process at the same time 
• Raters choose who they 
would like to provide feedback 
for rather than participants 
selecting who to receive 
feedback from 
7
Process 
Typical 360 Process 
1. Invitation to select raters 
2. Rater selection 
reminders 
3. Selection of raters 
4. Rater invitation to 
provide feedback 
5. Provide feedback 
reminders 
6. Survey cut-off 
Reverse 360 Process 
1. Rater invitation to 
provide feedback 
2. Provide feedback 
reminders 
3. Survey cut-off 
8
Advantages 
• Cycle time reduced from 6 weeks to 2 weeks 
• Feedback completely anonymous 
• Item sets are significantly shorter / Survey length < 5 
minutes 
• Raters more qualified 
• Higher participation levels 
• Participants still receive individual feedback 
9
Reverse 360™ 
Social Network Analysis Traditional 360 Assessment 
10
Reverse 360™ Scoring 
11 
• The more 
frequently 
someone is 
rated, the larger 
their perceived 
influence 
• Key influencers 
or high-influence 
individuals are 
represented as a 
larger node
Reverse 360™ Scoring 
12 
• Scores are normalized 
• +1 = if this was the 
highest overall ratings 
given by the rater 
• -1 = if this was the 
lowest overall rating 
given by the rater 
• 0 = all other ratings by 
the rater 
• Scores for an 
individual participant 
are averaged across 
their related raters. 
[ +1, +1, 0,0,0 = 0.4 
] 
• Normalized 
distribution is used to 
determine the cutoff 
data points 
• +/- 0.3 
• Green = <0.3 
• Yellow = -.0.3-+0.3 
• Red = >-0.3
Case Study—Sales 
Develops valuable client relationships? 
13
Case Study—Traders 
Properly manages the balance between risk vs. return? 
14
Case Study—Managers 
Positively motivates team to achieve superior results? 
“Your results had 
definite impact with our 
management as they let 
this manager go 
immediately, and 
everyone in the 
department verbally 
cheered as this person 
has been cancerous to 
the organization for over 
20 years.” 
15 
Kathy Goldreich 
SVP Learning & 
Development 
Citigroup
Leadership Culture Performance Results 
16 
Trust. Transform. Perform. 
527 Marquette Ave S, Suite 900 
Minneapolis, MN 55402 
www.work-effects.com 
612.333.4272

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Do you know where the power centers really are within your organization?

  • 1. Reverse 360™ Organizational Network Analysis 1
  • 2. 2 About Work Effects
  • 3. 3 The Company Our Mission: to transform leader and culture beliefs to align with business strategy to create competitive advantage. • Over 20 years of experience in leadership and organizational development • WE help organizations to leverage reciprocal trust • WE inspire leaders to establish purposeful culture • WE align organizational culture with business strategy to drive performance and results • WE hold expertise in creating the right: o Metrics: “You can’t change what you can’t measure!” o Methods: the change process and technology o Movement: facilitation, training, and coaching
  • 4. 4 Work Effects Philosophy • We passionately care about what we do. Every organization is unique, and there is always a better way—one that is smarter, more efficient, more powerful, more practical, and more elegant than what has ever been done before. • We tailor our solutions and involvement to maximize your internal resources and help transfer knowledge while reducing costs. • We do not subscribe to a one-size-fits-all approach. We embrace the journey of creativity with our clients. Our reputation demonstrates the positive effects of our creative and collaborative approach to bringing about effective solutions.
  • 5. Practice Areas • Leadership Development – Based on the 4R Model of Transformational Leadership; provides tools such as Revolution360™, Check-up 360™, Reverse 360™, and Leadership Training • Culture & Organizational Effectiveness – Health & Culture Strategy Workshop and Survey help organizations to create alignment between their culture and business strategy to build increase competitive advantage and performance 5
  • 7. Reverse 360 • A multi-rater assessment where an entire organization or group participates in the process at the same time • Raters choose who they would like to provide feedback for rather than participants selecting who to receive feedback from 7
  • 8. Process Typical 360 Process 1. Invitation to select raters 2. Rater selection reminders 3. Selection of raters 4. Rater invitation to provide feedback 5. Provide feedback reminders 6. Survey cut-off Reverse 360 Process 1. Rater invitation to provide feedback 2. Provide feedback reminders 3. Survey cut-off 8
  • 9. Advantages • Cycle time reduced from 6 weeks to 2 weeks • Feedback completely anonymous • Item sets are significantly shorter / Survey length < 5 minutes • Raters more qualified • Higher participation levels • Participants still receive individual feedback 9
  • 10. Reverse 360™ Social Network Analysis Traditional 360 Assessment 10
  • 11. Reverse 360™ Scoring 11 • The more frequently someone is rated, the larger their perceived influence • Key influencers or high-influence individuals are represented as a larger node
  • 12. Reverse 360™ Scoring 12 • Scores are normalized • +1 = if this was the highest overall ratings given by the rater • -1 = if this was the lowest overall rating given by the rater • 0 = all other ratings by the rater • Scores for an individual participant are averaged across their related raters. [ +1, +1, 0,0,0 = 0.4 ] • Normalized distribution is used to determine the cutoff data points • +/- 0.3 • Green = <0.3 • Yellow = -.0.3-+0.3 • Red = >-0.3
  • 13. Case Study—Sales Develops valuable client relationships? 13
  • 14. Case Study—Traders Properly manages the balance between risk vs. return? 14
  • 15. Case Study—Managers Positively motivates team to achieve superior results? “Your results had definite impact with our management as they let this manager go immediately, and everyone in the department verbally cheered as this person has been cancerous to the organization for over 20 years.” 15 Kathy Goldreich SVP Learning & Development Citigroup
  • 16. Leadership Culture Performance Results 16 Trust. Transform. Perform. 527 Marquette Ave S, Suite 900 Minneapolis, MN 55402 www.work-effects.com 612.333.4272