21ST
CENTURY WRITING?
Tim Wright
Digital Writer
timwright@xpt.com
@moongolfer
original interactive content
broadcast properties & projects
writing: TV, web, brands & radio
creative r & d
training
process & ‘play’
1994 - 19981994 - 1998
NOHO DIGITALNOHO DIGITAL MINDGYMMINDGYM MSN PRIVATE EYEMSN PRIVATE EYE EQ [XMASPRESENT]EQ [XMASPRESENT]
1998 – 20031998 – 2003
XPTXPT ONLINE CAROLINEONLINE CAROLINE MOUNT KRISTOSMOUNT KRISTOS PLANET JEMMAPLANET JEMMA [OLC2][OLC2]
2003 – 20052003 – 2005
trAcetrAce OLDTON:OLDTON: [THE NUUK] STORYSPINNER[THE NUUK] STORYSPINNER
WEB, PRINT, RADIOWEB, PRINT, RADIO [HULDER][HULDER] MOBILE SPOOKSMOBILE SPOOKS
2005 – 20072005 – 2007
[LOST GENERATION[LOST GENERATION BBC CASTAWAY:BBC CASTAWAY: [GOLFONTHEMOON] C4 CYBERSKIVING[GOLFONTHEMOON] C4 CYBERSKIVING
& C4 MEMO]& C4 MEMO] REMOTE CONTROLREMOTE CONTROL
2007-20082007-2008
R4 TODAYR4 TODAY TELECTROSCOPETELECTROSCOPE [BBC/KINDLE DEVELOPMENT][BBC/KINDLE DEVELOPMENT]
2008 – 20102008 – 2010
CBBC & R4 SWYWTHCBBC & R4 SWYWTH KIDMAPPED!KIDMAPPED! #SUCHTWEET#SUCHTWEET CBBCNEWSROUNDCBBCNEWSROUND
[4iP][4iP]
2011 – 20132011 – 2013
[THEHAUNTER][THEHAUNTER] R3 PROMS MUSICWALKR3 PROMS MUSICWALK RSC#DREAM40 SCIENCEMUSEUM [COMPOTETREE]RSC#DREAM40 SCIENCEMUSEUM [COMPOTETREE]
TIM WRIGHT – 20 YEARS - KEY
PROJECTSAGENCY – PAID-FOR CONTENT – CD-ROM – WEB 1.0 NETSCAPE
DOTCOM STARTUP – DIALUP CONTENT – WEB 1.0 – BROADBAND GOOGLE
FREELANCE DIGITAL WRITER – UGC - BLOGS – WAP – WEB 2.0 FACEBOOK
CROSSPLATFORM BROADCAST – DIGITAL TV + WEB + MOBILE - YOUTUBE
DIGITAL RADIO – NEWS - SOCIAL MEDIA – TWITTER + FACEBOOK TWITTER
TRANSMEDIA WRITER – SMARTPHONES – TABLETS - GEOLOCATION IPHONE MAKERBOT
LIVE PERFORMANCE – INTERNET OF THINGS - DATA-DRIVEN STORY IPAD KICKSTARTER
EXPECT THE DIGITAL
MEDIA LANDSCAPE TO
CHANGE EVERY 2-3 YEARS
“THE ILLITERATE OF THE
21ST CENTURY WILL NOT BE
THOSE WHO CANNOT READ
AND WRITE, BUT THOSE WHO
CANNOT LEARN, UNLEARN,
AND RELEARN. ” – Alvin
Toffler
WHAT IS WRITING?
WHO IS THE WRITER?
WHAT DO I WRITE WITH?
WHO ARE THE PERFORMERS?
“Caroline – big commiserations on your burglary!
Do you know that it was all set up as ‘extra
entertainment’ for viewers?...”
“I’ve let the police know but they weren’t really
able to do anything cos i don’t know your
address. I phoned them again but they started
getting a bit shirty...”
"Who the hell are you and why have
you been sending messages to my dad?
He has got my mum and would not
want anyone else!"
2,500 EMAILS per month*
100+ ansaphone messages per week
*April 2000 – March 2001
WHO ARE THE ‘READERS’?
The writer-reader relationship is a ‘personalised’
two-way communication with the all people in your pocket
EXPECT 2-WAY
COMMUNICATION
DEAR TIM,
DO YOU REMEMBER THE ALLOTMENTS?
I CAN'T PLACE THEM ANYWHERE BUT
OUR UNCLES AND OUR GRANDADS HAD
THEIR SHEDS THERE, WHERE OLD
PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS
FLASKS GAVE OFF A SCENT OF SUGARED MILK.
WE ATE PEAS THERE, FROM THE POD.
(NEARLY) EVERYONE’S A WRITER
“THIS PARK BENCH LOOKS REMARKABLY LIKE
THE ONE IN YOUR FIRST OLDTON PICTURE. I
USED TO HANG OUT ON IT WHEN I WAS A BORED
TEENAGER WITH NOTHIN BETTER TO DO THAN
DRINK CIDER, SMOKE MENTHOLS AND SNOG THE
LOCAL BOYS (THERE WAS A BOY CALLED TIM
BTW WHO I REALLY FANCIED)”
“OLD MISS SEEWOOD, OVER
150 YEARS OLD AND LIVED BY
THE RIVER. SHE CAUGHT ME
THROWING STICKS AT HER
HORSE CHESTNUT TREE AND
INVITED ME IN TO HER
COTTAGE. THINKING SHE WAS
A WITCH I AGREED.”
IS THIS MY DAD HARD AT
WORK IN
THE BRUSH FACTORY AS A
LAD, MAYBE?
SHARE YOUR
STORYWORLD
WHAT HAPPENED TO
MY STORY!?
IS THIS A BOOK?
IS THIS AN AUDIO BOOK?
SUCH TWEET
SORROW
IS THIS PLAY?
IS THIS POETRY!?
‘HASHTAG’ CULTURE
IT’S NOT PRETTY
IT’S NOT YOURS
MEMES & MASHUPS
WHERE DO WRITERS
WORK?
CURATORS, PUPPETMASTER &
PROVIDERS OF RABBIT HOLES
DO WRITERS WORK AT ALL?
DIY PERFORMANCE &
PLAYMAKING KITS
• Inhabiting social networking & media
sharing services
• Youtube, Twitter, Facebook, Flickr
• Searching, embedding & remixing thru tags:
#golfonthemoon
• Playing with Lego, Action Man, Golf
Equipment
• Playing in public, flashmobbing, mapping
out play spaces
#GOLFONTHEMOON
WRITING ON THE MOON
(using NASA datasets & media)
THE POWER OF MAPS
POETRY IN THE
LANDSCAPE
THE POWER OF MAPS
WRITING ON THE CITY
THE POWER OF MAPS
MY DOG WRITING IN THE
PARK
THE POWER OF MAPS
KIDNAPPED!
THE POWER OF MAPS
OPEN DATA
A MANUAL FOR ACTION
KIDMAPPED!
WRITING IN THE WILD
A NEW KIND OF
AUDIENCE CONTRIBUTION:
CODE & APPS
WHAT IS LITERACY?
Who do you trust?
What are the rules?
Who’s in charge?
Who are you?
What is the truth?
Where’s my privacy
What is reality?
Is this a game?
What level of access do I have?
What kit do I own?
Who owns my data?
What value do I have?
What skills do I have?
Can I understand the code?
Can I write the code?
Who’s side am I on?
WHAT HAPPENED TO
‘ALONE-TIME’?
PUBLIC EXPERIMENTATION & ‘PERSONALISED’
RELATIONSHIPS
SHORT FORM, EPISODIC CONTENT
(OR ACCESS TO A REGULARLY UPDATING STREAM)
PAID FOR BY SUBSCRIPTION
REITERATION, REPURPOSING
PARTICIPATION & CO-CREATION & CURRENCY
A MULTI-DISCIPLINARY CRAFT-BASED APPROACH
LOCATION-AWARE & CONTEXT-SENSITIVE & ‘LIVE’
REPURPOSING OUT-OF-COPYRIGHT OR RIGHTS-FREE
LITERATURE
GAMES & DIGITAL PLAY
Interviewer: "What was it that had
stumped you?“
Hemingway: "Getting the words
right"
ANY OTHER QUESTIONS?!
Tim Wright
Digital Writer
timwright@xpt.com
@moongolfer

What is 21 st century writing?

  • 1.
    21ST CENTURY WRITING? Tim Wright DigitalWriter timwright@xpt.com @moongolfer
  • 2.
  • 3.
  • 4.
    writing: TV, web,brands & radio
  • 5.
    creative r &d training process & ‘play’
  • 6.
    1994 - 19981994- 1998 NOHO DIGITALNOHO DIGITAL MINDGYMMINDGYM MSN PRIVATE EYEMSN PRIVATE EYE EQ [XMASPRESENT]EQ [XMASPRESENT] 1998 – 20031998 – 2003 XPTXPT ONLINE CAROLINEONLINE CAROLINE MOUNT KRISTOSMOUNT KRISTOS PLANET JEMMAPLANET JEMMA [OLC2][OLC2] 2003 – 20052003 – 2005 trAcetrAce OLDTON:OLDTON: [THE NUUK] STORYSPINNER[THE NUUK] STORYSPINNER WEB, PRINT, RADIOWEB, PRINT, RADIO [HULDER][HULDER] MOBILE SPOOKSMOBILE SPOOKS 2005 – 20072005 – 2007 [LOST GENERATION[LOST GENERATION BBC CASTAWAY:BBC CASTAWAY: [GOLFONTHEMOON] C4 CYBERSKIVING[GOLFONTHEMOON] C4 CYBERSKIVING & C4 MEMO]& C4 MEMO] REMOTE CONTROLREMOTE CONTROL 2007-20082007-2008 R4 TODAYR4 TODAY TELECTROSCOPETELECTROSCOPE [BBC/KINDLE DEVELOPMENT][BBC/KINDLE DEVELOPMENT] 2008 – 20102008 – 2010 CBBC & R4 SWYWTHCBBC & R4 SWYWTH KIDMAPPED!KIDMAPPED! #SUCHTWEET#SUCHTWEET CBBCNEWSROUNDCBBCNEWSROUND [4iP][4iP] 2011 – 20132011 – 2013 [THEHAUNTER][THEHAUNTER] R3 PROMS MUSICWALKR3 PROMS MUSICWALK RSC#DREAM40 SCIENCEMUSEUM [COMPOTETREE]RSC#DREAM40 SCIENCEMUSEUM [COMPOTETREE] TIM WRIGHT – 20 YEARS - KEY PROJECTSAGENCY – PAID-FOR CONTENT – CD-ROM – WEB 1.0 NETSCAPE DOTCOM STARTUP – DIALUP CONTENT – WEB 1.0 – BROADBAND GOOGLE FREELANCE DIGITAL WRITER – UGC - BLOGS – WAP – WEB 2.0 FACEBOOK CROSSPLATFORM BROADCAST – DIGITAL TV + WEB + MOBILE - YOUTUBE DIGITAL RADIO – NEWS - SOCIAL MEDIA – TWITTER + FACEBOOK TWITTER TRANSMEDIA WRITER – SMARTPHONES – TABLETS - GEOLOCATION IPHONE MAKERBOT LIVE PERFORMANCE – INTERNET OF THINGS - DATA-DRIVEN STORY IPAD KICKSTARTER
  • 7.
    EXPECT THE DIGITAL MEDIALANDSCAPE TO CHANGE EVERY 2-3 YEARS
  • 8.
    “THE ILLITERATE OFTHE 21ST CENTURY WILL NOT BE THOSE WHO CANNOT READ AND WRITE, BUT THOSE WHO CANNOT LEARN, UNLEARN, AND RELEARN. ” – Alvin Toffler
  • 9.
  • 10.
    WHO IS THEWRITER?
  • 11.
    WHAT DO IWRITE WITH?
  • 12.
    WHO ARE THEPERFORMERS?
  • 13.
    “Caroline – bigcommiserations on your burglary! Do you know that it was all set up as ‘extra entertainment’ for viewers?...” “I’ve let the police know but they weren’t really able to do anything cos i don’t know your address. I phoned them again but they started getting a bit shirty...” "Who the hell are you and why have you been sending messages to my dad? He has got my mum and would not want anyone else!" 2,500 EMAILS per month* 100+ ansaphone messages per week *April 2000 – March 2001 WHO ARE THE ‘READERS’?
  • 14.
    The writer-reader relationshipis a ‘personalised’ two-way communication with the all people in your pocket
  • 15.
  • 16.
    DEAR TIM, DO YOUREMEMBER THE ALLOTMENTS? I CAN'T PLACE THEM ANYWHERE BUT OUR UNCLES AND OUR GRANDADS HAD THEIR SHEDS THERE, WHERE OLD PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS FLASKS GAVE OFF A SCENT OF SUGARED MILK. WE ATE PEAS THERE, FROM THE POD. (NEARLY) EVERYONE’S A WRITER “THIS PARK BENCH LOOKS REMARKABLY LIKE THE ONE IN YOUR FIRST OLDTON PICTURE. I USED TO HANG OUT ON IT WHEN I WAS A BORED TEENAGER WITH NOTHIN BETTER TO DO THAN DRINK CIDER, SMOKE MENTHOLS AND SNOG THE LOCAL BOYS (THERE WAS A BOY CALLED TIM BTW WHO I REALLY FANCIED)” “OLD MISS SEEWOOD, OVER 150 YEARS OLD AND LIVED BY THE RIVER. SHE CAUGHT ME THROWING STICKS AT HER HORSE CHESTNUT TREE AND INVITED ME IN TO HER COTTAGE. THINKING SHE WAS A WITCH I AGREED.” IS THIS MY DAD HARD AT WORK IN THE BRUSH FACTORY AS A LAD, MAYBE?
  • 17.
  • 18.
  • 19.
    IS THIS ABOOK?
  • 21.
    IS THIS ANAUDIO BOOK?
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
    CURATORS, PUPPETMASTER & PROVIDERSOF RABBIT HOLES DO WRITERS WORK AT ALL?
  • 30.
    DIY PERFORMANCE & PLAYMAKINGKITS • Inhabiting social networking & media sharing services • Youtube, Twitter, Facebook, Flickr • Searching, embedding & remixing thru tags: #golfonthemoon • Playing with Lego, Action Man, Golf Equipment • Playing in public, flashmobbing, mapping out play spaces #GOLFONTHEMOON
  • 31.
    WRITING ON THEMOON (using NASA datasets & media) THE POWER OF MAPS
  • 32.
  • 33.
    WRITING ON THECITY THE POWER OF MAPS
  • 34.
    MY DOG WRITINGIN THE PARK THE POWER OF MAPS
  • 35.
    KIDNAPPED! THE POWER OFMAPS OPEN DATA A MANUAL FOR ACTION
  • 36.
  • 38.
    A NEW KINDOF AUDIENCE CONTRIBUTION: CODE & APPS
  • 39.
    WHAT IS LITERACY? Whodo you trust? What are the rules? Who’s in charge? Who are you? What is the truth? Where’s my privacy What is reality? Is this a game? What level of access do I have? What kit do I own? Who owns my data? What value do I have? What skills do I have? Can I understand the code? Can I write the code? Who’s side am I on?
  • 40.
  • 41.
    PUBLIC EXPERIMENTATION &‘PERSONALISED’ RELATIONSHIPS SHORT FORM, EPISODIC CONTENT (OR ACCESS TO A REGULARLY UPDATING STREAM) PAID FOR BY SUBSCRIPTION REITERATION, REPURPOSING PARTICIPATION & CO-CREATION & CURRENCY A MULTI-DISCIPLINARY CRAFT-BASED APPROACH LOCATION-AWARE & CONTEXT-SENSITIVE & ‘LIVE’ REPURPOSING OUT-OF-COPYRIGHT OR RIGHTS-FREE LITERATURE GAMES & DIGITAL PLAY
  • 42.
    Interviewer: "What wasit that had stumped you?“ Hemingway: "Getting the words right"
  • 43.
    ANY OTHER QUESTIONS?! TimWright Digital Writer timwright@xpt.com @moongolfer