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OA Advocacy Today
The document discusses the concept of power and influence in a networked world, emphasizing that the purpose of power is to shift consensus permanently. It highlights strategies for persuading stakeholders and the importance of collaboration in policy-making. Disruption from technology adoption is also a key theme, with references to various insights from marketing and innovation theory.
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OA Advocacy Today
- 1. OA Advocacy Today Thepurposes of power in a networked world Cameron Neylon – COASP13 - Riga 18 September 2013 - @cneylon – cneylon@plos.org 1
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- 3. The purpose ofpower is to shift the consensus…
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- 5. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 6. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 7. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 8. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 9. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 10. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 11. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards
- 12. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards Peak of inflated expectations Valley of negativity Plateau of productivity
- 13. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards • Excitement • Potential • Risk • Disruption • Change
- 14. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards • Functionality • Reliability • Ease of use • Compatibility
- 15. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120
- 16. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120
- 17. 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 4060 80 100 Enthusiasts Early majority Late majority Laggards 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0 20 40 60 80 100 120
- 18. Other key insightsfrom tech marketing • The Innovators Dilemma – Clayton Christensen – Disruptive technologies achieve market dominance through addressing a recognised and current need, but not that being disrupted. Adoption then drives the disruption. • Persuading Scientists – Hamid Ghanadan – Frame the need through taking a leadership position, provide objective data and information to inform, then promote benefits and features. “You cannot lead from the middle but you need to communicate your product to the mainstream. Disruption is a side effect of technology adoption” 18
- 19. Consensus as acollective action problem
- 20. Consensus as acollective action problem
- 21. Consensus as acollective action problem
- 22. Consensus as acollective action problem
- 23. Consensus as acollective action problem
- 24. Consensus as acollective action problem
- 25. Consensus as acollective action problem
- 26. Consensus as acollective action problem • Policy • Narrative and messaging • Consistency and coherence
- 27. How can wework together? • We need to collaborate and communicate –A place at the heart of policy making –Working for a coherent global policy agenda • We also need to compete to provide the full benefits of OA –Effective markets, differentiated products • What other organizations, formal or informal do we need? 27
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- 29. The purpose ofpower is to shift the consensus…
- 30. The purpose ofinfluence is to shift the consensus…
- 31. …and ultimately itis the consensus that matters