What factors should a company review before deciding to go abroad
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Before expanding abroad, a company should review factors like potential profit opportunities and customer base in foreign markets, risks of different preferences, cultures, and regulations in other countries, and their level of international experience. The internationalization process typically involves four stages: irregular exports, independent representatives, sales subsidiaries, and foreign production facilities. To succeed globally, companies need to optimize sourcing, financing, manufacturing, and marketing across countries.
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How should the company manage and organize its international activities
How should the company manage and organize its international activities
How do marketers identify and analyze competition?
How do marketers identify and analyze competition?
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What factors should a company review before deciding to go abroad
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The document discusses various aspects of international marketing. It begins by defining international marketing as planning and conducting transactions across national borders to create exchanges that satisfy objectives. It then discusses reasons for companies to pursue global marketing such as growth and survival. The document outlines key international marketing decisions around whether, where, and how to enter foreign markets. It also discusses strategies like standardized vs adapted marketing mixes and creating international divisions or subsidiaries. Finally, it covers cultural considerations and examples of companies adapting their marketing approaches for different countries and regions.
What factors should a company review before deciding to go abroad
Before expanding abroad, companies should review several factors including potential profit opportunities in foreign markets, the ability to achieve economies of scale with a larger customer base, and reducing dependency on single markets. However, risks include not understanding foreign customer preferences or business cultures, lacking managers with international experience, and underestimating foreign regulations and costs. Companies should also consider political stability and risks of property expropriation in foreign countries.
Country-attractiveness
The document provides a framework for analyzing the attractiveness and risks of investing in different countries. It discusses evaluating a country's market and industry opportunities based on factors like market size, growth, and quality of demand. It also discusses assessing country risks, including political, economic, competitive, and operational risks. The frameworks can help companies analyze the potential benefits, risks, and trade-offs of investing in different country markets and industries.
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Global marketing involves developing marketing strategies on a worldwide scale to take advantage of opportunities across borders. There are several major decisions in international marketing, including: deciding whether to go abroad by evaluating risks; deciding which markets to enter based on costs, opportunities, and trade zones; deciding how to enter markets through various modes of entry; deciding on marketing programs by standardizing or adapting products, promotion, price, and place; deciding on marketing organization structures; and coordinating competitive moves globally.
International marketing
The document discusses various considerations for extending marketing internationally, including deciding whether to enter global markets, which specific markets to target, and how to enter those markets through options like exporting, licensing, joint ventures, or direct investment. It also covers adapting the marketing mix of product, price, promotion, and place for different cultural and economic environments in international markets.
Global marketing
The document discusses various concepts related to global marketing, including different approaches to entering international markets, adapting marketing mixes for other countries, and the three major forms of international marketing organization. It also provides examples of how companies like Coca-Cola have successfully expanded globally by balancing standardization with local adaptation. The overall roadmap previews how international trade systems, economic, political-legal, and cultural factors influence global marketing decisions.
6. International Marketing, Market Selection, Modes of Entry in International...
This presentation defines international marketing, international marketing decisions, challenges of international marketing, and driving and restraining forces of international marketing. It goes on to discuss the process of market selection, firm related, market related and other factors effecting market selection. It also reflects on various modes of entry into foreign markets such as exporting (commercial strategy, commercial mode), foreign direct investment (industrial strategy, integrated modes) and associated or contractual modes (contractual strategy, competitive alliances). The presentation closes with a case study on the experience of Proctor and Gamble (P&G) in various international markets like Japan, China and India.
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What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
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6. International Marketing, Market Selection, Modes of Entry in International...
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A company should review several factors before deciding to go abroad, including the size of their domestic market, legal and political uncertainties in foreign markets, and currency volatility. They should evaluate whether international markets present better profit opportunities and if they need a larger customer base to achieve economies of scale. Additionally, companies must determine how many countries to enter, their entry strategy, how to adapt their marketing approach to different cultures and languages, and how to structure their international marketing organization.
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This document discusses the challenges of international sales and marketing. It begins by defining international sales and marketing as business activities designed to plan, price, promote and direct the flow of goods and services to consumers in multiple countries. While marketing concepts are universal, international marketing requires considering additional uncontrollable environmental factors like legal systems, culture and weather in different countries. The document then discusses how globalization has increased the importance of international marketing and outlines the tasks involved, including developing marketing plans that account for domestic and foreign environments. It also notes potential obstacles like ethnocentrism and the need for cultural understanding. The document concludes by classifying the various documentation required for international sales and marketing.
Importance of Global Marketing
Global marketing allows companies to expand into foreign markets and reduce dependence on their domestic economy. It provides access to new raw materials and customers. Companies can learn from foreign markets by establishing overseas offices and production. Success requires adapting products to local cultures and preferences. When developing an international marketing strategy, companies must consider economic, social-cultural, political-legal, technological, and competitive factors in foreign countries. These include infrastructure, exchange rates, languages, laws, and monitoring competitors.
Global market place
The document discusses factors to consider when developing a global marketing strategy. It covers evaluating the global marketing environment, deciding whether and where to enter foreign markets, and determining how to enter markets. Key decisions include choosing standardized vs adapted global marketing, and strategies for products, pricing, promotion and distribution channels in different countries and cultures. The overall aim is to adapt the marketing mix to local conditions while maintaining a coherent global branding strategy.
International business overview & modes
This document provides an overview of international business. It discusses key topics such as the definition and nature of international business, its scope and features, approaches, modes, advantages, and disadvantages. International business involves commercial transactions between two or more countries and includes private and government sales, investments, logistics, and transportation. It has grown recently due to factors like improved transportation and communication technologies, the liberalization of cross-border movement, and the establishment of international trade organizations. Common approaches include ethnocentric, polycentric, regiocentric, and geocentric. Modes of entry include exporting, licensing, franchising, foreign assembly, and foreign direct investment.
International Business
- International business involves commercial transactions between two or more countries, including trade in goods and services, investments, and transportation. It can involve private companies or governments.
- There are several approaches that companies take when entering international business - from an ethnocentric view focusing only on the home country market, to a geocentric view developing a standardized approach across all foreign markets.
- International business offers both advantages like access to new markets and resources, as well as disadvantages such as additional costs and risks of operating in foreign environments. Liberalization of trade and improvements in transportation and communication have contributed to recent growth in international business.
Global market place
Global market place, discuss barriers in marketing,
1. Looking at the Global Marketing Environment
2. Deciding Whether to Go Global:-
3. Deciding Which Markets to Enter
4. Deciding How to Enter the Market
5. Deciding on the Global Marketing Organization
In this presentation we will discuss all the methods by which we can be able to inter in the global market.........
International Business lecture notes in detail for mcom1.pptx
International Business lecture notes in detail
International marketing
International marketing involves developing marketing activities across national boundaries. It focuses on global market opportunities and threats. The main difference from domestic marketing is the scope of activities, as international marketing occurs in foreign markets outside the home country. Firms must adapt their marketing mix to the uncontrollable environmental factors of foreign markets, such as culture, economy, and regulations. Common international marketing strategies include exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries.
Global Marketing
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Introduction to International Business
Introduction to International Business is a comprehensive study of the various aspects of International Business. This presentation will provide better insights into the definition, nature, scope, characteristics, approaches, reasons, advantages and disadvantages.
International sales promotion
This document discusses international sales promotion and advertising. It provides reasons for companies to engage in international markets, such as accessing growth opportunities and competing globally. It also discusses the international environment and advantages of international sales promotions. Key aspects of developing international advertising include standardizing products while localizing messages. Decision areas involve organization, agency selection, research, creative decisions, media selection, and coordinating integrated marketing communications tools. Factors to consider for sales promotions abroad include economic development, market maturity, perceptions, trade structure, and regulations.
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- 1. What Factors Should A Company Review Before Deciding To Go Abroad ? By Mausumi Mohanta
- 2. Deciding – • Whether To Go abroad • Which Markets To Enter • How To Enter The Market • The Marketing Program • The Marketing Organization
- 3. Competing on a Global Basis
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