Most software companies go through a common evolution starting from making product decisions based on what's fun, moving on to making products based on where the next big deal can be found, and finally maturing into creating products that answer the needs of a wider market. Guiding your roadmap through these stages and into one that can ensure that a little work can go a long way is critical for the long-term sustainability of a company.
In this presentation, Elan Tanzer will discuss how to identify which stage your company is in and how to get it to a strong, stable foundation despite potentially opposing forces pulling you back.
Why do only a few of ICT transformations in service-oriented businesses like Care, Retail, Utilities, Finance and Telecommunications result in increased customer satisfaction and/or business value? Herman shares his learnings from 20 years in ICT management roles, and his vision for the future of the IT function.
Going native - Taking desktop applications to mobile devicesTanzer Consulting
How does a business make informed decisions around taking their desktop apps to the mobile world? Elan Tanzer will share some of the experiences in exploring which functionality makes sense to port to mobile devices, what the differences in human/computer interaction will be, and whether it makes sense to go native to each OS or to use a more portable solution such as HTML5.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
VUCA - Planning for the essentially unplannable in a disruptive worldJoakim Lindbom
Existing approaches used in delivering IT and business solutions are overthrown when the planning horizon is becoming shorter and shorter. How do you success and avoid being disrupted?
Rick Rasmussen is a Silicon Valley native with entrepreneurial, executive, government and academic experience focusing on startups and growth stage companies. He works extensively with governments and economic development agencies looking to connect with Silicon Valley. He is an active member of the Sand Hill Angels investment group.
He served as the VP of Business Development for nestGSV, a large-scale accelerator in Silicon Valley where he focused on International Business Development and Acceleration Programs. Prior, Mr. Rasmussen served as the Trade Commissioner for the Canadian Department of Foreign Affairs and International Trade with responsibility for linking Canadian IT companies to the Valley. Prior, he served as an Entrepreneur-in-Residence at Institutional Venture Partners, Interim CEO for @Road, President and CEO for BuzMe.com. He currently advises a half-dozen companies in mobile and international social media and serves as a Director of CritterPix, an animated feature film startup in Marin County, CA.
His professional experience includes C-Cube Microsystems (LSI) where he was Vice President of Marketing and General Manager and helped drive the digital video revolution in consumer, computer and communications markets. He was a senior member of the team that took the company from startup through IPO and Fortune 500 status. Prior he spent nine years at LSI Logic where he spearheaded new development of RISC microprocessors, Digital Signal Processors and standard cell product lines culminating as the General Manager of the MIPS Microprocessor Division.
Mr. Rasmussen earned a Electrical Engineering and Computer Science degree with highest honors from the University of California at Berkeley and an dual MBA degree from UC Berkeley’s Haas School of Business and Columbia’s Graduate School of Business in New York City with honors. He currently lectures on Entrepreneurship at both UC Berkeley and Stanford University.
Why do only a few of ICT transformations in service-oriented businesses like Care, Retail, Utilities, Finance and Telecommunications result in increased customer satisfaction and/or business value? Herman shares his learnings from 20 years in ICT management roles, and his vision for the future of the IT function.
Going native - Taking desktop applications to mobile devicesTanzer Consulting
How does a business make informed decisions around taking their desktop apps to the mobile world? Elan Tanzer will share some of the experiences in exploring which functionality makes sense to port to mobile devices, what the differences in human/computer interaction will be, and whether it makes sense to go native to each OS or to use a more portable solution such as HTML5.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
VUCA - Planning for the essentially unplannable in a disruptive worldJoakim Lindbom
Existing approaches used in delivering IT and business solutions are overthrown when the planning horizon is becoming shorter and shorter. How do you success and avoid being disrupted?
Rick Rasmussen is a Silicon Valley native with entrepreneurial, executive, government and academic experience focusing on startups and growth stage companies. He works extensively with governments and economic development agencies looking to connect with Silicon Valley. He is an active member of the Sand Hill Angels investment group.
He served as the VP of Business Development for nestGSV, a large-scale accelerator in Silicon Valley where he focused on International Business Development and Acceleration Programs. Prior, Mr. Rasmussen served as the Trade Commissioner for the Canadian Department of Foreign Affairs and International Trade with responsibility for linking Canadian IT companies to the Valley. Prior, he served as an Entrepreneur-in-Residence at Institutional Venture Partners, Interim CEO for @Road, President and CEO for BuzMe.com. He currently advises a half-dozen companies in mobile and international social media and serves as a Director of CritterPix, an animated feature film startup in Marin County, CA.
His professional experience includes C-Cube Microsystems (LSI) where he was Vice President of Marketing and General Manager and helped drive the digital video revolution in consumer, computer and communications markets. He was a senior member of the team that took the company from startup through IPO and Fortune 500 status. Prior he spent nine years at LSI Logic where he spearheaded new development of RISC microprocessors, Digital Signal Processors and standard cell product lines culminating as the General Manager of the MIPS Microprocessor Division.
Mr. Rasmussen earned a Electrical Engineering and Computer Science degree with highest honors from the University of California at Berkeley and an dual MBA degree from UC Berkeley’s Haas School of Business and Columbia’s Graduate School of Business in New York City with honors. He currently lectures on Entrepreneurship at both UC Berkeley and Stanford University.
Pubstack is an advertising performance monitoring platform.
We empower publishers’ monetization teams with real-time ad revenue analytics to help them make better decisions and maximize their outcomes.
How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience? Presentation run by Michal Grno at 8th edition of GameCamp (www.gamecamp.io).
5 Steps to Getting Organizational Buy-In for Your Enterprise Software ProjectJeff Carr
When looking for a new enterprise software system, your organization must begin your journey by making a business case for enterprise software. This involves numerous steps, including determining an expected return on investment, anticipating total costs, and fully documenting the business case for investing in a new or upgraded system.
Find out how manufacturing and distribution companies can drive an effective justification process with this presentation deck.
Explore five critical areas needed to justify one of the most complex and resource-intensive initiatives your company will face:
- Assess your internal environment
- Fully document your current state
- Clearly map your future state
- Get a handle on total costs of upgrade or new enterprise system
- Accurately calculate ROI
Journey Through the AppExchange: How Place Technology Created a New CategoryCodeScience
How do you create a product category out of a wide open white space? Place Technology did just that when they launched the only strategic finance product on the Salesforce AppExchange. Learn how they did it, the challenges they encountered along the way, and how their recent focus on customizing their value prop and messaging for the Salesforce audience has increased inbound leads by 500%.
This is the second installment of our Journey Through the AppExchange series, where CodeScience Chief Revenue Officer, Sean Hogan, speaks with ISV leaders like Brandon Metcalf, CEO & Founder of Place Technology, about their path through the Salesforce AppExchange from idea to launch and beyond.
In this webinar, you’ll learn:
- How viewing the Salesforce platform as an operating system rather than a CRM can open up opportunities for new product categories
- Why it’s critical to hone in on your product positioning and messaging early on, and the risks you take if you don’t
- How crafting a demo that resonates specifically with Salesforce customers -- and Salesforce AEs -- can give a huge boost to your pipeline and conversion rates
business model, business model canvas, mission model, mission model canvas, customer development, lean launchpad, lean startup, stanford, startup, steve blank, entrepreneurship, I-Corps, Stanford
This document describes Progton, the software services company based out of Bangalore, India.
The slides explain about the journey from start and the projects that are delivered by Progton team, Along with the links to social media handles and contact details to reach out to the team.
Hear, ask your questions and learn from Tenego on: how to identify what it takes to partner with giant software companies; how to manage a giant partner; alternatives to partnering with large companies and more.
What You Will Learn?
• What does it take to partner with the global giant software solution companies and System Integrator?
• What do the Giants look for in the product partner companies? How do they evaluate partners?
• How are these companies structured? Can they be truly global partners for your business?
• How do you manage a giant partner?
• How do you evaluate if the giants are the right path for your business?
• What are the alternatives and often better/ faster routes for your business?
• Can the attributes you seek in the giants be found in smaller more agile, more manageable partners?
Who it is suitable for?
CEOs, Alliances Development, Channel Development and Senior Business Development staff of Software Companies or Cloud Based Solutions with existing partners or that want to have partners in the future.
Dr Robert Phaal - Technology roadmapping: a case studyJIC
Technology roadmapping: a case study
Best Practice Workshop: Technology Roadmapping
Brno, 5 February 2013
Dr Robert Phaal (Centre for Technology Management)
Customer Story: Elastic Stack을 이용한 게임 서비스 통합 로깅 플랫폼Elasticsearch
https://www.elastic.co/elasticon/tour/2019/seoul/devsisters-game-service-integration-logging-platform-using-elastic-stack
데브시스터즈에서 서비스하고 있는 모든 게임에서 생성된 각종 로그들은 하나의 통합 로깅 플랫폼으로 수집되어 데이터 분석, 서버 운영 및 트러블슈팅, 고객 문의 대응 등 다양한 용도로 사용하고 있습니다. 본 발표에서는 이 통합 로깅 플랫폼에서 Elastic Stack이 어떻게 사용되는지 다룹니다. 구체적으로, Filebeat를 이용한 Kubernetes와 AWS EC2 환경에서의 로그 수집, Elasticsearch를 이용한 로그 조회 서비스 구성에 대해 살펴보며, 서비스 구축 및 운영 과정에서 발생한 이슈들의 해결 과정, 그리고 앞으로의 미래에 대해 이야기합니다.
The talk will describe the results we got by adopting MongoDB in key areas of our business. Backcountry.com is a midsize company in constant evolution looking for growth in a extremely competitive ecosystem. We try to be agile and target fast prototyping and data-based decisions. Our dev stack used to heavily rely on Postgres and Oracle, but in a short period of time we were able to introduce MongoDB in a key set of applications and we've seen positive results. We're less dependent on monolithic applications and we're progressively moving to Microservices. By choosing MongoDB as one of our main technologies, our dev teams became more productive as well as mature. They see beyond relational approaches and explore more options to tackle different problems.
Modern Product Data Workflows: How King Crushes New Product Development using...Aggregage
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. This session will examine how this works for King, but more importantly how this can be applied to other types of products. The key is the strategy and tools for accessing product data at the level that you'd like.
Pubstack is an advertising performance monitoring platform.
We empower publishers’ monetization teams with real-time ad revenue analytics to help them make better decisions and maximize their outcomes.
How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience? Presentation run by Michal Grno at 8th edition of GameCamp (www.gamecamp.io).
5 Steps to Getting Organizational Buy-In for Your Enterprise Software ProjectJeff Carr
When looking for a new enterprise software system, your organization must begin your journey by making a business case for enterprise software. This involves numerous steps, including determining an expected return on investment, anticipating total costs, and fully documenting the business case for investing in a new or upgraded system.
Find out how manufacturing and distribution companies can drive an effective justification process with this presentation deck.
Explore five critical areas needed to justify one of the most complex and resource-intensive initiatives your company will face:
- Assess your internal environment
- Fully document your current state
- Clearly map your future state
- Get a handle on total costs of upgrade or new enterprise system
- Accurately calculate ROI
Journey Through the AppExchange: How Place Technology Created a New CategoryCodeScience
How do you create a product category out of a wide open white space? Place Technology did just that when they launched the only strategic finance product on the Salesforce AppExchange. Learn how they did it, the challenges they encountered along the way, and how their recent focus on customizing their value prop and messaging for the Salesforce audience has increased inbound leads by 500%.
This is the second installment of our Journey Through the AppExchange series, where CodeScience Chief Revenue Officer, Sean Hogan, speaks with ISV leaders like Brandon Metcalf, CEO & Founder of Place Technology, about their path through the Salesforce AppExchange from idea to launch and beyond.
In this webinar, you’ll learn:
- How viewing the Salesforce platform as an operating system rather than a CRM can open up opportunities for new product categories
- Why it’s critical to hone in on your product positioning and messaging early on, and the risks you take if you don’t
- How crafting a demo that resonates specifically with Salesforce customers -- and Salesforce AEs -- can give a huge boost to your pipeline and conversion rates
business model, business model canvas, mission model, mission model canvas, customer development, lean launchpad, lean startup, stanford, startup, steve blank, entrepreneurship, I-Corps, Stanford
This document describes Progton, the software services company based out of Bangalore, India.
The slides explain about the journey from start and the projects that are delivered by Progton team, Along with the links to social media handles and contact details to reach out to the team.
Hear, ask your questions and learn from Tenego on: how to identify what it takes to partner with giant software companies; how to manage a giant partner; alternatives to partnering with large companies and more.
What You Will Learn?
• What does it take to partner with the global giant software solution companies and System Integrator?
• What do the Giants look for in the product partner companies? How do they evaluate partners?
• How are these companies structured? Can they be truly global partners for your business?
• How do you manage a giant partner?
• How do you evaluate if the giants are the right path for your business?
• What are the alternatives and often better/ faster routes for your business?
• Can the attributes you seek in the giants be found in smaller more agile, more manageable partners?
Who it is suitable for?
CEOs, Alliances Development, Channel Development and Senior Business Development staff of Software Companies or Cloud Based Solutions with existing partners or that want to have partners in the future.
Dr Robert Phaal - Technology roadmapping: a case studyJIC
Technology roadmapping: a case study
Best Practice Workshop: Technology Roadmapping
Brno, 5 February 2013
Dr Robert Phaal (Centre for Technology Management)
Customer Story: Elastic Stack을 이용한 게임 서비스 통합 로깅 플랫폼Elasticsearch
https://www.elastic.co/elasticon/tour/2019/seoul/devsisters-game-service-integration-logging-platform-using-elastic-stack
데브시스터즈에서 서비스하고 있는 모든 게임에서 생성된 각종 로그들은 하나의 통합 로깅 플랫폼으로 수집되어 데이터 분석, 서버 운영 및 트러블슈팅, 고객 문의 대응 등 다양한 용도로 사용하고 있습니다. 본 발표에서는 이 통합 로깅 플랫폼에서 Elastic Stack이 어떻게 사용되는지 다룹니다. 구체적으로, Filebeat를 이용한 Kubernetes와 AWS EC2 환경에서의 로그 수집, Elasticsearch를 이용한 로그 조회 서비스 구성에 대해 살펴보며, 서비스 구축 및 운영 과정에서 발생한 이슈들의 해결 과정, 그리고 앞으로의 미래에 대해 이야기합니다.
The talk will describe the results we got by adopting MongoDB in key areas of our business. Backcountry.com is a midsize company in constant evolution looking for growth in a extremely competitive ecosystem. We try to be agile and target fast prototyping and data-based decisions. Our dev stack used to heavily rely on Postgres and Oracle, but in a short period of time we were able to introduce MongoDB in a key set of applications and we've seen positive results. We're less dependent on monolithic applications and we're progressively moving to Microservices. By choosing MongoDB as one of our main technologies, our dev teams became more productive as well as mature. They see beyond relational approaches and explore more options to tackle different problems.
Modern Product Data Workflows: How King Crushes New Product Development using...Aggregage
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. This session will examine how this works for King, but more importantly how this can be applied to other types of products. The key is the strategy and tools for accessing product data at the level that you'd like.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. Key Drivers
Technology
• Fun
• Build what’s
possible
• Hope people
will pay for it
• Less reliance
on ROI
• 12-18 month
roadmap
Sales
• Revenue-driven
• Quarterly panic
• One customer
per product
• Short-term
focus
• 3-9 month
roadmap
Market
• Long-term ROI
focus
• Sustainable
• Multiple
customers per
product
• 3-5 year
roadmap
tanzer.com
3. tanzer.com
Typical Timeline
Technology
Entrance
• Brilliant people sitting
down together and
coming up with a
great idea
Exit
• Made money,
Created BoD, gone
public
Sales
Entrance
• BoD & stock market
want higher revenue,
reduced costs
Exit
• Missed revenue
projections, too many
products
Market
Entrance
• Long-term
investment, market
awareness
Exit
• Consistent costs &
revenues
4. tanzer.com
What is a Technology Driven Company?
Fun!
Build
what’s
possible
Hope
people will
pay for it
Less
reliance on
ROI
No
roadmap
7. tanzer.com
What is a Sales Driven Company?
Revenue-
driven
Quarterly
panic
One customer
per product
Customisation
for each
customer
Short-term
focus
3-9 month
roadmap
12. tanzer.com
Applications Roadmap
Q3 ’11 Q4 ’11 Q1 ’12 Q2 ‘12 Q3 ’12 Q4 ‘12 Q1 ‘13 Q2 ‘13 Q3 ‘13
J A S O N D J F M A M J J A S O N D J F M A M J J A S
Product A
Product B
Product C
R&D
Plug-ins
Apollo Challenger
NeptuneJupiter
Borg
Tech Refresh for Pluto
Klingon
HTML5
SVG
Market-Driven Typical Roadmap
Pluto
Discovery
Romulan
Optimisation for Pluto
16. tanzer.com
• Visit customers
• Go to tradeshows
• Read industry publications and reports
• Track trends
• Research recent patent filings within ecosystem
Analyse The Market
Most software companies start out as a technology-driven company. This means that a few brilliant engineers got together and created a cool product. Quite often when this happens, there is excitement around the technologies within the tech world, a round of investment will be raised, and a few sales are made. The management team, usually made up of the founding engineers, ramp up the employee base, create more and more cool products, and hope they sell enough to cover the company costs. Generally the headcount will rise to between 100 – 300 employees, there will be one large customer not-quite-covering the development costs of each product (if they’re lucky), and fixes to products are performed and delivered to customers quickly. As the company grows, however, it soon becomes obvious that there are more products than customers and the overhead on those products ends up being quite high as there are customisations unique to each customer that need to be maintained in separate code braches. The customers become more demanding without a willingness to pay suitable maintenance costs to cover the cost of developing the customised product.
Many of these companies will be taken over by new leadership in the form of a new CEO, new board members, and maybe a few new management team members. The board of directors will be becoming impatient at this point for higher revenues, so often the new CEO will have a strong sales background. The company will now suddenly be a sales-led organisation. The new management team will want to go through a cost-cutting exercise to please the investors as well as generate as much revenue, quarter-on-quarter, as possible without as much of a long-term strategic focus. They will talk about long term strategy because this is what they strive for, but the focus on short-term revenue will pull the development teams from product to product in order to deliver whatever it is that the sales team has promised the customer. There will be initial discussions around reducing the number of products being developed, but the fear of saying no to any customer, no matter how low revenue the deal is, will mean that the product lines will stay alive and continue to be developed according to what the customer asks for. The development teams will be pulled off of a product midway through the development cycle to respond quickly to a customer request, and long-term strategic projects will flounder while short-term requests are met. Many key developers will leave the company at this point because the excitement of creating something new and innovative has been lost. The sales team will make deals based on revenue rather than on profits, and there will be a consistent quarterly panic to meet the revenue targets even when each deal will cost the company more to develop than they will recognise in revenue.
With any luck, the companies will last until they evolve into a market-driven organisation. This type of organisation tends to have a much longer strategic outlook. There will be fear among the staff of more processes, but processes, when done right, are generally made to make things easier and more stable. Unlike the sales-led organisation, the goal here is to create fewer products and sell them to many customers. To do this, there needs to be strong product management. The product manager needs to own the product rather than letting the sales team or development team own it. neither of those other teams will like to hear this because they had been in charge for so long, it will be uncomfortable for them to not be making the decisions any longer.
The first step is to review the product lines within the company. Break them out into cash cows, future star products, and those products that are struggling to cover their costs.
Next, map out the strengths and weaknesses of the technologies, the staff, and the products. Finally, do the same for the competition. The next step is to analyse the market to identify the problems that people are experiencing in the area where your technologies exist. Identify the market problems, and you will see an opportunity to solve those problems with the technical expertise within your company. This will require travel, so the travel budget needs to be opened up a bit despite the fear of spending money that the company will be experiencing right now. The product managers will need to go to industry trade shows to see what is happening in the market, meet analysts in the area, and network with existing or potential customers. Immediate follow-up with potential customers with a request to visit them not on a sales mission but on a potential partnership mission is imperative. Once you understand the market, the problems in the market, the trends people are talking about, and the customer problems, you can go back to your team and develop a solution. Do not be afraid to ‘End of Life’ a product! If the products are not valuable enough to customers, then they are not valuable enough for you to continue investing in them at the cost of more sellable products.
The key is to make sure that the solution solves real problems for as many customers as possible, thereby generating repeatable long-term revenue while keeping costs low and developers happy. Your investors will thank you.
Next, map out the strengths and weaknesses of the technologies, the staff, and the products. Finally, do the same for the competition.
The next step is to analyse the market to identify the problems that people are experiencing in the area where your technologies exist. Identify the market problems, and you will see an opportunity to solve those problems with the technical expertise within your company. This will require travel, so the travel budget needs to be opened up a bit despite the fear of spending money that the company will be experiencing right now. The product managers will need to go to industry trade shows to see what is happening in the market, meet analysts in the area, and network with existing or potential customers. Immediate follow-up with potential customers with a request to visit them not on a sales mission but on a potential partnership mission is imperative.