The document discusses considerations for developing mobile applications, particularly the differences in functionality and user experience across desktop, tablet, and smartphone platforms. It emphasizes the importance of understanding user behavior, leveraging device capabilities, and choosing between native and HTML5 app development based on specific needs. The conclusion advocates for early investment in user research and prototypes to ensure long-term success and a product that effectively addresses user pain points.

1. DECISIONS FOR MOBILE
GOING NATIVE
Elan Tanzer
tanzer.com

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TOPICS For Discussion
Choosing Functionality
Making It Look Good
Weighing Risk vs. Reward

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Who Am I? Why Am I Here?

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CHOOSING
FUNCTIONALITY
What your customers will need to achieve on a mobile device

5. Desktop Software
What is it good for?
Users are comfortable with long
hours spent creating and editing
documents on their desktop
computers.
Each user has most likely set up
their system exactly how they
prefer, making interaction as
comfortable for them as possible.
Usage
• Creating & editing
documents
• Interacting with multiple
systems
Attributes
• Keyboard & mouse driven
• Large screens
• Powerful CPU & video card
• Lots of storage
• Multiple windows

6. Apps on Tablets
How are they used?
Tablet devices are more
powerful then ever, and with
the BYOD trend, workers across
many sectors are adopting
them for daily tasks.
Users on tablets are prone to
short attention spans and
expect fewer steps to achieve
their goals.
Usage
• Reviewing documents
• Light system interaction
Attributes
• Touch driven
• Mid-size, high quality
screens
• Fast CPU & GPU
• Challenges with power
consumption
• Single window

7. Apps on Smartphones
Interactions on the go
The days of only using mobile
phones for phone calls are
gone. In some countries, web
usage on smartphones has
surpassed that on desktop PCs.
Users on smartphones expect
to be able to perform small
tasks quickly, and applications
often have to be aware of each
other (camera, social media).
Usage
• Sending short messages
• Completing small tasks
Attributes
• Touch & button driven
• Small screens
• CPU & GPU
• Challenges with power
consumption
• Single window

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The desktop version of
Evernote is feature-
rich.
Users are expected to
create, edit & organise
notes and notebooks
The iPad version has
fewer features than the
desktop version.
Users are expected to
create and edit notes,
but not organise.
Evernote on mobile
phones is aimed
towards basic use.
Panes have their
own view with
simple
functionality
Case Study Evernote

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Case Study Evernote on PC

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Case Study Evernote on Tablet

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Case Study Evernote on Mobile

12. Be Prepared!
Intended use of the product…
…seldom equals actual use
Prepare for usage beyond what you expect
• Ease of use
• Boundary Testing
• Disaster Recovery

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MAKE IT LOOK GOOD
Exploit the hardware in devices for the best user experience

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Powerful Multi-core CPUs
• Parallel Processing
Multi-core GPUs
• OpenGL ES or DirectX
Large capacity SSD
• Fast Memory Access
Never enough battery
• Infrequent Memory Access
Typical Device Under The Hood

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Hardware Has Changed

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Take Advantage of Evolution
With evolution of hardware, software also has to
evolve
Simply putting a GPU in a device doesn’t
automatically add graphics acceleration
Take advantage of the GPU by coding in a language
the GPU understands such as OpenGL ES

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Taking Advantage Of The GPU
Applications
benefiting
from
graphics
acceleration
Mobile User Interfaces
Games
Automobile Dashboard
Font Rendering
Televisions & Set-top Boxes
Animation-intensive Presentations

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Learn About Graphics Acceleration
Many
resources are
available
(often at no
charge)
Example code, SDKs, Debuggers
Shader Libraries
Khronos Open Standards
Development Boards
Drivers
Documentation

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RISK VS. REWARD
Weighing investment of resources and schedule against return

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Native App
• Exploit GPU
• Add sophisticated
features
• Write custom
functions
• Control
performance
• Requires app store
HTML5
• Portable across
devices
• Easy to update
apps
• Standard buttons
& Widgets
• Requires server or
installation
Native or HTML5

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Case Study gDoc Binder Desktop

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Binder
Local Files
Remote Files
Images
Email
Content from Research
Database
Documents from ECM
Case Study gDoc Binder Desktop

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Case Study gDoc Binder Desktop
View Docs
Edit Tabs & Binders
Insert Docs
Update
Annotate
Publish
Search

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Case Study gDoc Binder HTML5

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Case Study gDoc Binder HTML5
View Docs
Search
Update
Annotations

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Case Study Binder Functionality
• Spent 8 developer months creating an SVG Document
Export plug-in and an HTML5 wrapper
• Discovered half-way through that customers required
functionality available only in native iOS
Quick &
Dirty
• Trust the stats showing that iPad is the tablet market
• Start with native from the beginning
• Perform usability tests on desktop and iPad
• Include the functionality that makes the product special
Investing
in
Longevity

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Case Study Infrastructure
• Made assumptions about user behaviour
• Mapped out cloud architecture
• Finger in the air estimates (never correct!)
• Realised we need the following experts to help us take
our desktop application to mobile devices:
• Solutions architect for cloud infrastructure
• Web Applications Developer for ensuring correct
behaviour
• User account database architect to ensure binders are
shared with the right people
Cloud
Scenario

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Finally Conclusion
If your goal is long term success, invest early in:
• Determining your target users’ pain points
• Focus on mobilising the portions of your application
that solve those pain points
• Interview users in order to develop user scenarios to
ensure you’ve not forgotten anything
• Create prototypes and run usability tests
• Don’t focus on short-term gain at the cost of bringing
the best product to market

29. Questions?
Need Consulting Help?
Elan Tanzer
elan@tanzer.com