SlideShare a Scribd company logo
MANAGING
Retailer
Wholesaler
CHAPTER 15-
PRIVATE LABELS
WHY?UNBRANDED PRIVATE LABEL
NO SHELF SLOT FEES
PRIVATE
LABELS
HIGHER
PROFITS
PRIVATE LABELS
MANUFACTURING
PRIVATE
LABELS
FIGHT SELECTIVELY
Private label
Manufacture
PARTNER EFFECTIVELY
INNOVATE
NEW
PRODUCTS
SUCCESS FOR
PRIVATE LABELS
RAN $100 MILLION INTEGRATED
COMMUNICATION PROGRAM
BUILT BETTER QUALITY PRODUCTS

More Related Content

Viewers also liked

October2015Out&About
October2015Out&AboutOctober2015Out&About
October2015Out&About
Carlos Restrepo
 
Guia de sistemas
Guia de sistemasGuia de sistemas
Guia de sistemas
cristian garcía
 
Sandman #16
Sandman #16Sandman #16
Find out more about who we are!
Find out more about who we are!Find out more about who we are!
Find out more about who we are!
Irene Padrón
 
Tracheostomy
TracheostomyTracheostomy
Tracheostomy
Nithin Prataap
 
What constitutes good marketing research
What constitutes good marketing researchWhat constitutes good marketing research
What constitutes good marketing research
Sameer Mathur
 
Autism: The Challenges and Opportunities
Autism: The Challenges and OpportunitiesAutism: The Challenges and Opportunities
Autism: The Challenges and Opportunities
mckenln
 
 PUBLICATIONS2015
 PUBLICATIONS2015 PUBLICATIONS2015
 PUBLICATIONS2015
Laura Dean
 
Welcome to slideshare
Welcome to slideshareWelcome to slideshare
Welcome to slideshare
Kodeeswariy Murthy
 
Decisions companies face in managing channels
Decisions companies face in managing channelsDecisions companies face in managing channels
Decisions companies face in managing channels
Sameer Mathur
 
Urban Agriculture
Urban AgricultureUrban Agriculture
Urban Agriculture
Pushpinder Sharma
 
Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"
Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"
Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"
iDealMachine
 

Viewers also liked (12)

October2015Out&About
October2015Out&AboutOctober2015Out&About
October2015Out&About
 
Guia de sistemas
Guia de sistemasGuia de sistemas
Guia de sistemas
 
Sandman #16
Sandman #16Sandman #16
Sandman #16
 
Find out more about who we are!
Find out more about who we are!Find out more about who we are!
Find out more about who we are!
 
Tracheostomy
TracheostomyTracheostomy
Tracheostomy
 
What constitutes good marketing research
What constitutes good marketing researchWhat constitutes good marketing research
What constitutes good marketing research
 
Autism: The Challenges and Opportunities
Autism: The Challenges and OpportunitiesAutism: The Challenges and Opportunities
Autism: The Challenges and Opportunities
 
 PUBLICATIONS2015
 PUBLICATIONS2015 PUBLICATIONS2015
 PUBLICATIONS2015
 
Welcome to slideshare
Welcome to slideshareWelcome to slideshare
Welcome to slideshare
 
Decisions companies face in managing channels
Decisions companies face in managing channelsDecisions companies face in managing channels
Decisions companies face in managing channels
 
Urban Agriculture
Urban AgricultureUrban Agriculture
Urban Agriculture
 
Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"
Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"
Потребности и тренды в оффлайн ритейл - Николай Вяткин, "Лента"
 

More from Sameer Mathur

Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
Sameer Mathur
 
Creative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR ArticleCreative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR Article
Sameer Mathur
 
Internship under prof. sameer mathur
Internship under prof. sameer mathurInternship under prof. sameer mathur
Internship under prof. sameer mathur
Sameer Mathur
 
Final presentation
Final presentationFinal presentation
Final presentation
Sameer Mathur
 
preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?
Sameer Mathur
 
Marketing management
Marketing management Marketing management
Marketing management
Sameer Mathur
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Sameer Mathur
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Sameer Mathur
 
Brands versus private labels: Fighting to win
Brands versus private labels: Fighting to winBrands versus private labels: Fighting to win
Brands versus private labels: Fighting to win
Sameer Mathur
 
Harvard Business review what are brands good for
Harvard Business review what are brands good forHarvard Business review what are brands good for
Harvard Business review what are brands good for
Sameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
Sameer Mathur
 
Gino sa
Gino saGino sa
Gino sa
Sameer Mathur
 
What are brands good for?
What are brands good for? What are brands good for?
What are brands good for?
Sameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
Sameer Mathur
 
The aquatred launch
The aquatred launchThe aquatred launch
The aquatred launch
Sameer Mathur
 
Mednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" CompetitionMednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" Competition
Sameer Mathur
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
Sameer Mathur
 
How can goods marketers improve customer support services-
How can goods marketers improve customer support services-How can goods marketers improve customer support services-
How can goods marketers improve customer support services-
Sameer Mathur
 
How can we improve service quality
How can we improve service quality How can we improve service quality
How can we improve service quality
Sameer Mathur
 
What are the new services realities ?
What are the new services realities ?What are the new services realities ?
What are the new services realities ?
Sameer Mathur
 

More from Sameer Mathur (20)

Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
 
Creative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR ArticleCreative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR Article
 
Internship under prof. sameer mathur
Internship under prof. sameer mathurInternship under prof. sameer mathur
Internship under prof. sameer mathur
 
Final presentation
Final presentationFinal presentation
Final presentation
 
preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?
 
Marketing management
Marketing management Marketing management
Marketing management
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Brands versus private labels: Fighting to win
Brands versus private labels: Fighting to winBrands versus private labels: Fighting to win
Brands versus private labels: Fighting to win
 
Harvard Business review what are brands good for
Harvard Business review what are brands good forHarvard Business review what are brands good for
Harvard Business review what are brands good for
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
Gino sa
Gino saGino sa
Gino sa
 
What are brands good for?
What are brands good for? What are brands good for?
What are brands good for?
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
The aquatred launch
The aquatred launchThe aquatred launch
The aquatred launch
 
Mednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" CompetitionMednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" Competition
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
How can goods marketers improve customer support services-
How can goods marketers improve customer support services-How can goods marketers improve customer support services-
How can goods marketers improve customer support services-
 
How can we improve service quality
How can we improve service quality How can we improve service quality
How can we improve service quality
 
What are the new services realities ?
What are the new services realities ?What are the new services realities ?
What are the new services realities ?
 

Recently uploaded

Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 

Recently uploaded (20)

Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx