This document describes a master's degree program in content strategy offered in Austria. The program utilizes collaborative online learning tools and is structured into basic and advanced semesters covering content analysis, strategy, and implementation. Students and lecturers come from diverse backgrounds, and theses allow students to apply their learning to real-world clients. The degree follows the European academic system and the program aims to expand through international opportunities like a summer school in Dubrovnik.

1. Irene Michl, Heinz Wittenbrink
What does a
Master's Degree
Program in
Content Strategy
Look Like?

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Studying content strategy in Austria
Photos:WikimediaFoundationhttps://commons.wikimedia.org/wiki/File:Historic_City_Center_of_Graz.jpg,8th
AustrianUASLanguageInstructors'Conferencehttp://lic.fh-joanneum.at/

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Working and
studying

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Collaborative online learning
●Slack
●Trello
●Google drive, docs, spreadsheet, presentation
●Zotero
●Google hangouts / Adobe connect
●Skype
●(Facebook group)
●OER Blog, portfolios
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Semester 1 + 2: basics, analysis
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Semester 3+4: strategy, implementation
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Open knowledge
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Lecturers from diverse backgrounds

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Students from diverse backgrounds

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Master theses

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Content Strategy for a hairdresser
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Degree in the
European academic system
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Next: internationalisation, research
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Content Strategy Summer School
University of Dubrovmik
Summer 2018
Photo:DuList.hrhttp://www.dulist.hr/za-sveuciliste-u-dubrovniku-zainteresirano-1059-studenata/152642/

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London in May 22 - 26

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Heinz Wittenbrink
+43 664 80453 8665
@heinz
heinzwittenbrink
Join our content strategy community
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Irene Michl
+43 676 339 12 38
@irenemichl
irenemichl
Content Queen Irene
https://fh-joanneum.at/cos
@ContentGraz
contentstrategie