1. Student Engagement:
G e r a l d T a n g
A s s o c i a t e D i r e c t o r
S T A R R C a r e e r D e v e l o p m e n t C e n t e r
C S A C 1 6
Connecting with Today's
Students on Social Media
i m a g e c r e d i t : B a r u c h l e x c o n
2. 01
Who are they?
Class of 2020.
Today's agenda
02
Why do we want to
connect with
students?
03
How do we connect
with them via social
media?
04
Future trends and best
practices.
6. Class of 2019
- G o o g l e h a s a l w a y s b e e n t h e r e , i n i t s f o u n d i n g w o r d s , “ t o
o r g a n i z e t h e w o r l d ' s i n f o r m a t i o n a n d m a k e i t u n i v e r s a l l y
a c c e s s i b l e . ”
- E m a i l h a s b e c o m e t h e n e w “ f o r m a l ” c o m m u n i c a t i o n , w h i l e
t e x t s a n d t w e e t s r e m a i n e n c l a v e s f o r t h e c a s u a l .
- T h e y h a v e g r o w n u p t r e a t i n g W i - F i a s a n e n t i t l e m e n t .
- C e l l p h o n e s h a v e b e c o m e s o u b i q u i t o u s i n c l a s s t h a t
t e a c h e r s d o n ’ t k n o w w h i c h s t u d e n t s a r e u s i n g t h e m t o t a k e
n o t e s a n d w h i c h o n e s a r e p l a n n i n g a p a r t y .
- T h e i r p a r e n t s h a v e g o n e f r o m e n c o u r a g i n g t h e m t o u s e t h e
I n t e r n e t t o b e g g i n g t h e m t o g e t o f f i t .
Source: Class of 2019 Mindset list by Beloit College (2015) https://www.beloit.edu/mindset/2019/
7. What about
Class of 2020?
- Exposure to social networks
- Have multiple devices (i-nation)
- Friendster, Myspace, Youtube, Facebook,
Twitter, Instagram, Pinterest, Snapchat,
Tumblr, Blogs
- "Google Nation"
- Already have established social
profiles
What about CUNY students?
Image credit: Ocean City HS Graduation
8. Why do we want to connect with our students?
Too busy
to ask
they don't know
what they don't
know
This is how we can
promote our programs
image credit: CUNY Service Corp
9. How do we connect with our students via
social media?
Image credit: CUNY COSA
Our Role:
- Educate them on professional etiquette.
- Help to redefine their stories/identity.
- Play the mentor role!
How?
- In their space.
- Understand why they are there.
- Understand how they are using these
channels.
- Have an authentic voice!
- Have a strategy!
- Be open to change.
- Content-driven, demonstrate values.
10. Don't forget some of the traditional marketing efforts
Emails
Flyers
Word of mouth/Referrals
Partners across campus
11. Future Trends
- Video, Live Video
- Snapchat, Periscope
(Express their stories
beyond images, Youtube
Stars)
- Tailored content
(Make it relevant to them
now)
- Graphics, infographics
Image Credit: Baruch College
12. Create short videos to
show our values
(Snapchat, Periscope, etc.)
Video
01
Share Career
Tips/Resources or
Professional Etiquette
Focus on
resources
02
Tell them why and how they should follow you!
Establish your credibility
03
KEY
TAKEAWAYS
13. Less is more! Help
students filter social media
content
Filter
04
You are not a robot!
Make it
human
05
Tell them how to write a resume,
not just give them a template!
(They can just Google it!)
Focus on how!
06
KEY
TAKEAWAYS
14. Who doesn't like free stuff?
Use free tools
08
Consult with your students,
partners across campus!
Consult
09
You will never know what will happen
if you don't try!
Conquer your fears
10
Set your goal!
And then assess the
effectiveness!
07
Assessment
