This document provides demographic data and insights about Millennials in Nigeria. It notes that 70% of Nigeria's population is under 30 years old, and that Millennials are mobile, entrepreneurial, and want to achieve more in their lives. The document also discusses trends in Nigerian culture like the growth of the fashion, movie and music industries, as well as passions for soccer and comedy. It provides insights on Millennial values like freedom, optimism and desire for new experiences.
#NAIJA. Wired for the Future: Decoding the Nigerian ConsumerInsight Publicis
TINK Africa was invited by Social Media Week Johannesburg to discuss emerging trends in the Nigerian market.
We shared insights on the Nigerian consumer from a cultural perspective by exploring Nigerians' state of existence in relation to behavioral patterns and purchase attitudes over five decades.
This session gave agencies and brand custodians a unique perspective for engaging with potential target customers as we decoded these trends, and showed how they could be commercialized.
#smwjhb #smwtink #consumer #insights #Nigeria #innovation #culture #emerging #trends #intelligence #TINK #Africa
www.tink.bz
An organic report on the Nigerian Millennial (a major influence of African marketing) behavior with social media & internet content. Statistics of demography, case studies of brands doing it right.
2016 was a rollercoaster, here in Nigeria, through the continent of Africa and beyond. A lot changed around the globe and even more here in Nigeria, from economic instability, inflation and spiral fall of the Naira to the dollar; rise of mompreneurs, transformation of social platforms to
transmedia vehicles; growth of feminist movements, the participation of government in art and technology; the launch of fashion food fairs, Afropolitan street carnivals and the fusion of art, music and fashion exhibitions.
Here are some moments that defined 2016, the Nigerian
Consumer, and indeed, set the pace and patterns for trend codes in 2017.
My Companion magazine highlights opportunities for investment and trade in West Africa especially Nigeria and countries in the Co-Prosperity Alliance Zone (COPAZ) namely Nigeria, Benin, Togo and Ghana. Other ECOWAS countries are equally looked at for economic and investment opportunities.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
FeedBack Market Research is a fast growing mid-sized market research organization in the MENA region. Through our offices in UAE, Egypt and KSA, teams and partners, we currently conduct research in more than 20 countries across the region.
This newsletter is being designed with the objective of engaging with clients and keeping them informed of latest events in the marketplace. Hope it makes for interesting reading.
#NAIJA. Wired for the Future: Decoding the Nigerian ConsumerInsight Publicis
TINK Africa was invited by Social Media Week Johannesburg to discuss emerging trends in the Nigerian market.
We shared insights on the Nigerian consumer from a cultural perspective by exploring Nigerians' state of existence in relation to behavioral patterns and purchase attitudes over five decades.
This session gave agencies and brand custodians a unique perspective for engaging with potential target customers as we decoded these trends, and showed how they could be commercialized.
#smwjhb #smwtink #consumer #insights #Nigeria #innovation #culture #emerging #trends #intelligence #TINK #Africa
www.tink.bz
An organic report on the Nigerian Millennial (a major influence of African marketing) behavior with social media & internet content. Statistics of demography, case studies of brands doing it right.
2016 was a rollercoaster, here in Nigeria, through the continent of Africa and beyond. A lot changed around the globe and even more here in Nigeria, from economic instability, inflation and spiral fall of the Naira to the dollar; rise of mompreneurs, transformation of social platforms to
transmedia vehicles; growth of feminist movements, the participation of government in art and technology; the launch of fashion food fairs, Afropolitan street carnivals and the fusion of art, music and fashion exhibitions.
Here are some moments that defined 2016, the Nigerian
Consumer, and indeed, set the pace and patterns for trend codes in 2017.
My Companion magazine highlights opportunities for investment and trade in West Africa especially Nigeria and countries in the Co-Prosperity Alliance Zone (COPAZ) namely Nigeria, Benin, Togo and Ghana. Other ECOWAS countries are equally looked at for economic and investment opportunities.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
FeedBack Market Research is a fast growing mid-sized market research organization in the MENA region. Through our offices in UAE, Egypt and KSA, teams and partners, we currently conduct research in more than 20 countries across the region.
This newsletter is being designed with the objective of engaging with clients and keeping them informed of latest events in the marketplace. Hope it makes for interesting reading.
Digitial Marketing to Millennials: The Nigerian Beer industryTope Adedayo
An infographic report was created in 2016 analyzing the beer industry in Nigeria, Nigerian millennial digital habits and insights regarding best practices for marketing beer to Millennials via digital media.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The Filipino youth - they are the movers and shakers of the contemporary culture. They are restless; always on the lookout for something new, challenging and exciting. But they also seek their purpose; they go through hurdles and they aspire for their dreams. Sometimes they fall, but they get up and they triumph. We join them in that journey. Support the equally powerful force of Voice the Youth Network – the multi-awarded and internationally recognized premiere youth advocacy group of the country; Creativoices Productions, the voice of creativity and DZIQ 990 AM – as we continue to celebrate the Filipino Youth! Their views and vision… Their adventure… Their Life! In our 10th season, Voice of the Youth Radio brings more quality programming as we further inform, inspire, involve and empower. But now we’re going beyond radio… aside from the live streaming Webcast of DZIQ 990 AM heard over the Internet, VOTY Radio episodes could also be heard through Podcast and its transcripts could be read over the VOTY blog. We’re going beyond issues… as we dig deeper into the points of views of the youth on matters of their interest and concerns. We’re going beyond opportunities… as we guide them through the world of entrepreneurship, volunteerism, public service, local and international youth affairs. We’re beyond hip… as we present the latest and coolest trends in technology, music and pop culture. We are the Power… we are the... Voice of the Youth!
Tianguis Turistico 2014 Presentation: Mexico, Millennial and Luxury TravelRuthanneT
This presentation was given on May 8, 2014 at Tianguis Turistico 2014 in Cancun. It provides data and trends on travel to Mexico, Millennial Travel and Luxury Travel Trends.
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
Consumer attention is what every brand dreams of. As media consumption habits shift from being watchable to playable in younger generations, brands are stuck in their ways and beginning to lose their edge. The fundamental unit of marketing is being disrupted by shifting consumer behaviors and tech advancements.
This research study reveals the changing reality of attention in the next generation and showcases how gaming marketing is central to capturing it.
The Nigerian Financial Industry requires new approaches and new lenses to spot new opportunities. Our brief presentation explores the problem and potential solutions in an innovative manner
Entre tradition et réinvention des usages media de la Gen Z :
Nous constatons un renforcement chez les plus jeunes de certaines tendances média déjà présentes chez les Millennials. Voilà quelques points commun avec une logique de curseur plus ou moins prononcée selon les générations.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
"Zappos Inc. Expansion to Nigeria" Part I Group ProjectMariyaKolechyna
This project is based on the idea that Zappos Inc. decides to expand internationally to Nigeria, Africa. Our team had to go through the whole process and make a decision if it would be possible, profitable, worth it.
Digitial Marketing to Millennials: The Nigerian Beer industryTope Adedayo
An infographic report was created in 2016 analyzing the beer industry in Nigeria, Nigerian millennial digital habits and insights regarding best practices for marketing beer to Millennials via digital media.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The Filipino youth - they are the movers and shakers of the contemporary culture. They are restless; always on the lookout for something new, challenging and exciting. But they also seek their purpose; they go through hurdles and they aspire for their dreams. Sometimes they fall, but they get up and they triumph. We join them in that journey. Support the equally powerful force of Voice the Youth Network – the multi-awarded and internationally recognized premiere youth advocacy group of the country; Creativoices Productions, the voice of creativity and DZIQ 990 AM – as we continue to celebrate the Filipino Youth! Their views and vision… Their adventure… Their Life! In our 10th season, Voice of the Youth Radio brings more quality programming as we further inform, inspire, involve and empower. But now we’re going beyond radio… aside from the live streaming Webcast of DZIQ 990 AM heard over the Internet, VOTY Radio episodes could also be heard through Podcast and its transcripts could be read over the VOTY blog. We’re going beyond issues… as we dig deeper into the points of views of the youth on matters of their interest and concerns. We’re going beyond opportunities… as we guide them through the world of entrepreneurship, volunteerism, public service, local and international youth affairs. We’re beyond hip… as we present the latest and coolest trends in technology, music and pop culture. We are the Power… we are the... Voice of the Youth!
Tianguis Turistico 2014 Presentation: Mexico, Millennial and Luxury TravelRuthanneT
This presentation was given on May 8, 2014 at Tianguis Turistico 2014 in Cancun. It provides data and trends on travel to Mexico, Millennial Travel and Luxury Travel Trends.
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
Consumer attention is what every brand dreams of. As media consumption habits shift from being watchable to playable in younger generations, brands are stuck in their ways and beginning to lose their edge. The fundamental unit of marketing is being disrupted by shifting consumer behaviors and tech advancements.
This research study reveals the changing reality of attention in the next generation and showcases how gaming marketing is central to capturing it.
The Nigerian Financial Industry requires new approaches and new lenses to spot new opportunities. Our brief presentation explores the problem and potential solutions in an innovative manner
Entre tradition et réinvention des usages media de la Gen Z :
Nous constatons un renforcement chez les plus jeunes de certaines tendances média déjà présentes chez les Millennials. Voilà quelques points commun avec une logique de curseur plus ou moins prononcée selon les générations.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
"Zappos Inc. Expansion to Nigeria" Part I Group ProjectMariyaKolechyna
This project is based on the idea that Zappos Inc. decides to expand internationally to Nigeria, Africa. Our team had to go through the whole process and make a decision if it would be possible, profitable, worth it.
Generation Z is a generation unlike any other; as they mature and start to control rising volumes of spend, it is time to understand what makes them unique, what drives them to act.
The internet has transformed the way we do business. Yet, the Philippine publishing industry still approaches the business from a traditional standpoint. Digital publishing is no longer a luxury. It is a necessity.
The Next Wired Generation: Orange Minds and the Future of AdvertisingInsight Publicis
The Next Wired Generation: Orange Minds and the Future Of Advertising is an in-depth case study of Orange Academy – Africa’s School of Integrated Brand Experience – and the profound effect it has had on the Nigerian marketing communications industry.
We will explore the methodologies being employed by the School to make students rethink how brands connect with consumers especially in the online space. Samples of works and successful campaigns on social media will be shared with viewers to see the impact of an institution’s point of view can inspire, and how it can positively affect the development of campaigns, platforms and products in the advertising world.
This keynote was originally shared at Social Media Week Lagos:
http://socialmediaweek.org/lagos/events/the-next-wired-generation-orange-minds-and-the-future-of-advertising/
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
My Yum! Brands X The Inspiration I franklinozekhomeInsight Publicis
My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural influence.
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
4. Generation Y
mobile youths of the new millennium
always in search of something more…
have more attitude
need more motivation from brands
require more ownership
The ‘Millennials’
the millennials
9. ± has a world view
± progressive & entrepreneurial
± very optimistic
± has a genuine hunger to be
part of the global community
the average nigerian
…a “native of nigeria; citizen of the world”
Nigerian Hip-hop superstar D’Banj
21. Decoding Millennials in Nigeria is a comprehensive 50+ page 2010 Trend Report on the Nigerian
youth market & pop-culture. The report comes fully packaged with in-depth market analysis,
photos, video links, and refreshing perspectives from the point-of-view of mobile youths in Nigeria.
Formore info about customized trend reports , contact franklinozekhome@gmail.com.
Decoding Millennials in Nigeria I franklinozekhome@me.com I +1 347.283.0951
Facebook + Twitter I @donniefranklin I +1 646.508.3507
future next?
23. insidethe mind
of a m/ad man
franklinozekhome is a strategic planner, trendspotter, and a student of
culture and brands. A leading authority + keynote speaker on youth
marketing, digital trends, and Nigerian marketnomics, he was recently
nominated by The Future Awards as “2010 Business Professional of the
Year.” Ozekhome previously held senior planning roles at InsightGrey
and McCann Erickson, and has spent over a decade advising leading
companies and brands like Visa, Samsung, Total, PepsiCo, Heineken,
BritishAmerican Tobacco, MTN, Access Bank, GSK and Emirates Airline.
He is the Founder + Chief StoryTelling Officer of Identiture®, a New York
based strategic planning consultancy.
Followhis rants, raves and tantrums onTwitter @Donniefranklin.
www.franklinozekhome.com
™