On the 28th of May, Linda Ginger and Debbie Richardson presented at the Australian Marketing Institute's Annual Conference in Brisbane. Entitled, 'What CEOs told us...', the presentation examines why CEOs believe their marketing isn't performing, and why this cannot be measured or changed.

1. Australian Marketing Institute Summit 2014
WHAT CEOs TOLD
US…..?

2. #9boxes

3. SIGNED
SEALED
DELIVERED

4. RESPECT

5. WE WERE THERE!

6. FRUSTRATION
Could we use the image here from the website
FRUSTRATION

7. GAP

8. STRATEGIC
VS
TACTICAL

9. STRATEGIC
VS
TACTICAL

10. We help businesses
connect their marketing
strategy to their
business strategy

11. WE MAKE IT
SIMPLE

13. 9 BOXES™

14. CREATING THE CONVERSATION
› Common language between CEO & Marketing
› Begin to educate the business
› Marketing can be strategic
› We need to understand the business vision & objectives
› We need to be the educators!
› Create respect, remove frustration

15. WHAT THE CEOS TOLD US?
› We benchmarked 517 CEOs
› We asked them 45 questions
› They scored themselves
› 9 strategic areas of marketing
› The Findings
› www.9strategic.com.au

16. FIRSTLY, WHAT WE TOLD THEM

17. THE FINDINGS [DO WE HAVE JUST A COVER SHOT?]

21. WHAT’S THE FIND CONVERSATION?

23. CONNECTING MARKETING & BUSINESS
STRATEGY

25. WHAT’S THE CONVERT CONVERSATION?

28. WHAT’S THE DELIVER CONVERSATION?

30. SUMMARY

32. FRUSTRATION
Could we use the image here from the website
FRUSTRATION

33. RESPECT

34. ASK THE RIGHT
QUESTIONS

35. HAVE THE RIGHT
CONVERSATIONS

36. QUESTIONS &
THANK YOU