New microsoft office power point presentation

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New microsoft office power point presentation

  1. 1. PRESENTED BY- GEETIKA MAHAJAN BY – DAVID FREY
  2. 2. MISTAKE 1: NOT HAVING A MARKETING PLAN.
  3. 3. STEP 1 UNDERSTAND YOUR MARKET AND COMPETITION IF YOU TRY TO SELL SOMETHING AGAINST THE NEEDS OF THE PEOPLE, THEY WON’T BUY IT.
  4. 4. STEP 2 UNDERSTAND YOUR CUSTOMER. 1.WHO ARE YOUR CUSTOMERS? 2.WHAT THEY WANT? 3.WHAT MOTIVATES THEM TO BUY ?
  5. 5. PICK A NICHE. STEP 3 FIND A GROUP OF SIMILAR CUSTOMERS, WITH SIMILAR NEEDS AND WANTS, WHO ARE EASY TO CONTACT.
  6. 6. STEP 4 DEVELOP YOUR MARKETING MESSAGE. MARKETING MESSAGE NOT ONLY TELLS YOU R PROSPECT, WHAT YOU DO, BUT PERSUADES THEM TO BECOME YOUR CUSTOMER.
  7. 7. STEP 5 DETERMINE YOUR MARKETING MEDIUM. MARKETING MEDIUM IS THE VEHICLE USED TO DELIVER YOUR MARKETING MESSAGE.
  8. 8. STEP 6 SET SALES AND MARKETING GOALS. GOALS SHOULD INCLUDE FINANCIAL ELEMENTS SUCH AS ANNUAL SALES, REVEN UES, PROFITS ETC.
  9. 9. MISTAKE 2 NOT DIFFERENTIATING YOUR BUSINESS FROM YOUR COMPETITION. COMMON STATEMENTS OF UNIQUENESS
  10. 10. STEP 1 YOUR UNIQUE SELLING PROPOSITION. IF YOU WANT TO SURVIVE DURING THE SLOW ECONOMY YOU MUST DIFFERENTIATE YOURSELF IN THE EYES OF YOUR PROSPECT.
  11. 11. STEP 2 WHY IS YOUR USP SO IMPORTANT ? TO BE SUCCESSFUL IN SMALL BUSINESS YOU DON’T HAVE TO BE THE BEST,YOU JUST HAVE TO BE UNIQUE.
  12. 12. STEP 3 MAKE YOUR USP CRYSTAL CLEAR. YOUR USP MUST CREATE A REAL AND PERCIEVED ADVANTAGE IN YOUR PROSPECT’S MIND.
  13. 13. STEP 4 BE SPECIFIC. HOW MANY SMALL BUSINESS DO YOU HEAR SAYING “THE BEST SELECTION IN TOWN” OR “SERVICE WITH A SMILE”?
  14. 14. NOT HAVING A SYSTEMETIC REFERRAL GENERATING PROGRAMME. REFERRALS ARE THE LIFE BLOOD OF SMALL BUSINESS AND IF YOU HAVEN’T YET INSTITUIONALIZED A REFERRAL PROGRAMME, YOU’RE MAKE A HUGE MISTAKE.
  15. 15. WHY ARE REFERRALS SO POWERFUL? REFERRALS ARE VALUABLE BECAUSE MOST OF THE TIME THEY ARE COMPLETELY FREE.
  16. 16. CUSTOMER SERVICE DOESN’T ALWAYS EQUATE TO LOTS OF REFERRALS. CUSTOMER SERVICE DOESN’T ALWAYS EQUATE TO LOTS OF REFERRALS.
  17. 17. WORD OF MOUTH ADVERTISING AND REFERRALS ARE NOT THE SAME. WORD OF MOUTH ADVERTISING HAPPENS WHEN ONE OF YOUR CUSTOMERS OR FRIENDS MENTION YOUR SMALL BUSINESS IN A CASUAL CONVERSATIONS. IT’S NOT INTENTIONAL OR PLANNED.IT’S JUST SOMETHING THAT CAME OUT OF THEIR MOUTH.
  18. 18. NEGLECTING TO COMMUNICATE AND MARKET TO YOUR CURRENT CUSTOMERS. NEVER EVER NEGLECT YOUR CUSTOMERS.
  19. 19. FOCUS ON YOUR BEST CUSTOMER. THE 80% OF YOUR REVENUES WILL COME FROM 20% OF YOUR CUSTOMERS,THESE 20% OF CUSTOMERS ARE LOYAL TO YOU.
  20. 20. BE A FULL SERVICE-PROVIDER WITHOUT ALL THE HASSLE. TO MAXIMIZE THIS STRATEGY YOU MIGHT CONSIDER ASKING YOUR CUSTOMERS WHAT THEY ARE LACKING AND THEN FIND OUT HOW TO SOLVE IT AS THE SAYING GOING.
  21. 21. “MAKE MONEY WITH OPC (OTHER PEOPLE’S CUSTOMERS)”. TOO MANY SMALL BUSINESSES MAKE THE MISTAKE OF NOT LOOKING BEYOND THE WALLS OF THEIR OWN BUSINESS TO SEE THE VAST OPPORTUNITES OF THEIR BUSINESS WAITING FOR THEM THROUGH “JOINT VENTURE MARKETING”.
  22. 22. NOT REALIZING YOU ARE IN THE BUSINESS OF MARKETING YOUR PRODUCT OR SERVICE? “ANY FOOL CAN MAKE SOAP,IT TAKES A CLEVER MAN TO SELL IT”.

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