What should you be doing from a marketing perspective at local level during the Lockdown?

1. Local Marketing
during
National Lockdown

2. We’re closed
until further notice,
why advertise?

3. Because you should NEVER
spend ALL your energy and budget
JUST on those people who are buying now.
You must consider their entire customer journey...

4. The customer journey stages…

5. SEE THINK DO CARE

6. SEE THINK DO CARE
When propsects are
>12 months
away from purchase

7. SEE THINK DO CARE
You want prospects to
SEE
that you’re there,
in their town, part of
their community. You
want them to
remember you…

8. SEE THINK DO CARE
Right now…
78% of people simply want help with everyday life
34% want to learn a new skill

9. What can YOUR business do
to stay visible?

11. Is there a website in YOUR town
where you too can show your
Lockdown offerings?

12. SEE THINK DO CARE
When prospects are
coming a little closer
to purchase

13. SEE THINK DO CARE
You want prospects to
THINK
that your business is
professional, reliable
and trustworthy when
they find you online

14. What does YOUR digital
real estate look like at the moment?

15. This? Or this?

16. Digital checklist for the THINK stage
of the customer journey…
Your website: up-to-date and relevant information?
Facebook Business Page: Start one! Got one? Is it relevant for now?
Google My Business Page: Looks like Howdens? Adopt it…sort it!
Online Reviews: Any bad comments? Answer them…show empathy.
Twitter: Is a great way to be involved in LOCAL conversations. Try it.

17. SEE THINK DO CARE
The stage
when prospects are
ready to buy

18. SEE THINK DO CARE
This is when you
DO
promote your offers
and drive leads
towards a purchase

19. SEE THINK DO CARE
Right now…
71% of people are OK with seeing promotions
But 74% are against profiteering

20. Maybe…if you can’t promote in the usual way
could you go at it in an UNUSUAL way instead?

22. Can you switch your operations
to an online solution, even temporarily?
Click and collect?
Call and collect?
Click and we’ll deliver?
Call and we’ll deliver?
Order now for delivery at a later date?

23. Can you switch your operations
to an online solution, even temporarily?
Click and collect?
Call and collect?
Click and we’ll deliver?
Call and we’ll deliver?
Order now for delivery at a later date?
If you can…change your SEARCH terms to suit.

24. SEE THINK DO CARE
The stage
after prospects
become customers

25. SEE THINK DO CARE
You want to show
customers that you
CARE
about them

26. Are staying in touch
with your customers during lockdown?

27. Are staying in touch
with your customers during lockdown?
Treat them as if they were friends.
It’s OK to just ask if they’re doing OK.
No commercial message.

28. Are staying in touch
with your customers during lockdown?
And maybe tell them what’s happening with their order
if they have one…
And tell them about YOUR business…

29. Your social media channels are perfect for this

30. Finally…

31. Finally…
Take some time off

32. Finally…
Take some time off
Maybe build a new audience for your business?

33. Finally…
Take some time off
Maybe build a new audience for your business?
Can you revisit systems, processes and tech?

34. Finally…
Take some time off
Maybe build a new audience for your business?
Can you revisit systems, processes and tech?
Why not prepare your strategy for your new future?

35. Finally…
Take some time off
Maybe build a new audience for your business?
Can you revisit systems, processes and tech?
Why not prepare your strategy for your new future?
And start or finish writing that book!