What Are The Advantages And Disadvantages Of Advertising

What Are The Advantages And Disadvantages Of Advertising
FCL 10002 Academic & Communication Skills B
Research Report Proposal
Student Name & ID: Angie Chuo En Yi (4334140)
Student Name & ID: Chok Lee Ming (4331567)
Research no: 2
Research topic: Advertising Sarawakian products for the global market
Research title:
Introduction and Purpose
Ms Norizan Tan, the Manager of Sarawak Tourism Board authorised this report.
The purpose of this research is to investigate the advantages and disadvantages of advertising
various Sarawakian products to the global market. In this research, some Sarawakian products
which generate most profit and impact to the worldwide will be identified and the best way to
advertise and promote the products will be discussed.
Significant and Relevant of the Study
Sarawak products are very unique compared to other ... Show more content on Helpwriting.net ...
Firstly, the disadvantage of advertising online is that on the second the company advertised on the
internet, everyone around the world can see the advertisement. People will start to learn the
marketing materials that the company used no matter it is legal or illegal. Everything of the
company included the logos, pictures and brand will be shown on the internet for everyone to check
out. Other people can simply imitate and ruin the whole company easily.
Another disadvantage of advertising online is the web started to contain a lot of rubbish
advertisements. This leads the web users sick of those advertisements and started to ignore the
advertisements online (Ingram 2015).
Kathy(2013) states that the next point is the disadvantage of TV advertising. The major concern of
the TV advertising is the expensive TV ads. The company has to pay more when the air time is
longer. The price will also depend on the time of advertising on the TV, for example, in the morning,
afternoon, evening, night or midnight. The ad shown up, the company
... Get more on HelpWriting.net ...

Propaganda In Advertising
In advertisement, propaganda is all around. It is in newspaper articles, television ads, movies, and a
plethora of other things. Propaganda is a type of advertisement that shows how good or how much
better a product is that anything else in that department. "Advertisers lean heavily on propaganda to
sell products, whether the "products" are a brand of toothpaste, a candidate for office, or a particular
political viewpoint." (The Longman Writer McClintock's Essay Pg. 232). There are seven main
types of propaganda, Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card
Stacking, and Bandwagon. Since its first use, most people when they hear propaganda, think only
about political ads but that is not all that propaganda is used for. "Although propaganda may seem
relevant only in the political arena, the concept can be applied fruitfully to the way products and
ideas are sold in advertising." (The Longman Writer McClintock's Essay Pg. 232) Two very good
examples of using propaganda techniques are a State Farm commercial, and a Farmers
advertisement. The State Farm ad is a beautifully done, two minute long commercial that is meant to
pull on the heart string of the watcher with a technique such as Plain Folks. The farmers
advertisement on the other hand is a think out of the box comical commercial that does not cause
emotions to stir but instead makes up it up with a Testimonial. Both ads are very appealing to the
eyes and don't use attacks on another

Analysis of 3 Advertisements by a large Financial Products...
Assignment
On
Analysis of Three Advertisements by a large Financial Products/ Services Marketer
Date: 28 February, 2014
Prepared For:
Shahriar Kabir
Assistant Professor, IBA–JU
Course Instructor
Prepared By:
Golam Tarek Hasan
Id: 2012–01–045
Jahangir Nagar University
Institute of Business Administration
WMBA Programme, Spring 2014
FIN 513/MKT 512: Financial Products Marketing
Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009
At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be
analyzed.
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v=o1s7lcFO_XA"1HYPERLINK ... Show more content on Helpwriting.net ...
And this "Matri Vumi" service helps that abroad working man to send his earnings to his family
easily.
This is all found after analyzing the Eastern Bank Ltd NRB TVC 2009 advertisement.
Analysis of the Advertisement of Islami Bank mKash TVC
Secondly, a recent television advertisement of Islami Bank mKash TVC is considered to be
analyzed.
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Published on Dec 18, 2013
Product: Islami Bank mKash
Direction: Rana Masud
Duration: 40 Sec.
Format: HD
Client: Islami Bank Ltd.
Asst. Directors: Faisal Faruk, Jahangir Kabir, Mehedi Ali Imam
Cast: Masud Karim
Music: Ibrar Tipu
Makeup:
BD Post: The Decode Ltd.
Production: Ferywala Communications
Concept of the advertisement: The advertising has made for Islami Bank mCash, is the Mobile
Banking of Islami Bank Bangladesh Limited where the customers of any mobile company take the
24 hours of mobile banking services from anywhere of the country without going to any branches.
The advertising has made to show with mobile banking you can access your bank accounts, make
payments and transfer funds via your cell phone. With vast mobile connectivity, mobile

Bitzer Rhetorical Situation Analysis
Josh Reynolds
Dr. Esch
English 111–07
October 8th, 2017
Ruff Life
In the Rhetorical Situation, Lloyd F. Bitzer argues that what makes a situation rhetorical is similar to
that which constitutes a moral action as he writes that, "an act is moral because it is an act
performed in a situation of a certain kind; similarly, a work is rhetorical because it is a response to a
situation of a certain kind". (3) "By defining the rhetorical situation in this way, Bitzer further
contends that rhetoric is a means to altering reality". (4) "It is through the use of discourse that one
is capable of changing reality through thought and action". (4) "While Bitzer notes that there are
more parameters for a situation to qualify as being rhetorical, he ... Show more content on
Helpwriting.net ...
Charleston Animal Society is involved with non–profit organizations that are working to make our
world a better place. Whether it is working with children, the elderly, hurting bodies, hurting souls,
or the environment, non–profit volunteers, workers, and organizations fight for justice, equality, and
hope. In this case Charleston Animal Society works to fulfill its mission by caring for pet parents
and pets, providing positive outcomes for at–risk animals, and serving all victims of animal cruelty.
And just like any other important phenomenon, non–profiteering is a socially sustained reality. That
is, it is made up of real–life people in real–life situations, working together to create and sustain an
organization and hopefully working together to create positive change. Charleston Animal Society
utilizes both its website and its television advertisements to encourage people to participate in the
organization either by donating or adopting.
Charleston Animal Society's website's organization, content, and layout work primarily to entice
visitors to donate money. An examination of the webpage shows the site builders' careful planning
of the design elements. Visitors cannot avoid the large rectangle across the top of the page
containing a slideshow of four different pictures. Each of the pictures, a close–up of a dog or cat that
has been rescued by the organization, shows a pet with large and sad eyes, forcing the visitor to
make eye

Kid Kustomer Essay
"Kid Kustomers"
No matter where children are or what they are doing they'll always find some sort of advertisements.
It can be when their casually watching television, reading a magazine or just playing games on their
computer. Advertisements are different forms of communication whose purpose is to make their
product known to the public. Marketers aren't partial to certain people; they target anyone and every
age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric
Schlosser's article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics
marketers use to get children to want and demand certain companies' products. The big boom in
child advertisement occurred in the ... Show more content on Helpwriting.net ...
Schlosser refers to the Joe Camel ad campaign, which used a "hip cartoon character to sell
cigarettes." A 1991 study published in the Journal of the American Medical Association found that
nearly all of America's six–year–olds could identify Joe Camel, who was just as familiar to them as
Mickey Mouse. Interestingly enough, another study found that one–third of cigarettes illegally sold
to minors was in fact Camels. Not only do advertisers need a way to get kids to want their product,
they also need children to be able to persuade their parents into buying them that product. The
concept of children persuading other people to buy them what they want is known as the "surrogate
salesmen." James U. McNeal's, professor of marketing at Texas A&M University, classified kids
nagging tactics into seven major categories; pleading, persistent, forceful, demonstrative, sugar–
coated, threatening, and pity based appeals. Kids learn what appeal or style works best on their
parents and stick to that ploy whenever they want something. Observing children in their own
environment allows marketers to understand the minds of children. Advertisers conduct surveys,
organize focus groups, analyze children's artwork, study academic literature on child development
and even have cultural anthropologists observe children without them knowing. Marketers do all
that research so they can get a grasp on what children are most

Sex in the Media Essay
Sex in the Media
One of the most important resources of a business is its advertisement team. Due to the fact that
people can and will buy your product only if they know about it. This is the reason that marketing
and advertisement have the biggest budgets in a business. This is the reason that places such as
Amazon.com spend up to four million dollars on advertisement a year, according to 'Dream–
Biz.com' written by Burke Hedges. There is a saying that goes 'Sex–sells' is this true? Most people
would argue that it does. Since choosing this topic it has forced me to see everything different.
When I sit and watch television I can?t help but notice all of the strong sexual messages that are
being thrown at me ... Show more content on Helpwriting.net ...
These urges are perfectly natural. So experiment. Explore. Even play the field. When fruits join
together, it?s a very special thing.? Cadbury Schweppes? the owners of Snapple feel so strongly
about these commercials that they have invested over 33 million dollars. They obviously must be
working but advertisements are supposed to expose the consumers to your product. Maybe I?m just
a little uptight when I expect the commercial to tell me something about the product. For years
music videos have been venues in which artist can show off other performing skills may it be acting
or dancing. They were originally created for promotional purposes. These promotions are generally
used to show the artist in a different light. Of course there are commercials for artist?s records as
well. One commercial in particular bothered me. There is an R&B artist by the name of ?Tank? it is
obvious that he cares about his appearance because of his well chilled physique, but he has one
commercial where he is working out; doing sets of bench–presses, push–up, pull–ups and so forth.
What bothers me about the commercial is that you don?t hear any of his music and just watch him
work out. From my understanding what the consumer is buying is his music and not his body. I
know that sex sells but it seems to me that advertisers no longer want to do any work, just slap an
attractive body on screen or paper and call it a day.
Negative Effects of

Examples Of Pathos In Advertising
The Image of Happiness through Music In the world today, consumers are exposed to hundreds of
advertisements and persuasive messages a day (Kumar 155). Many are blocked out or nearly not
remembered. However there are a few things advertisers can do to create something memorable in
their advertisements. Well remembered advertisements typically appeal to one of Aristotle's three
appeals, ethos, logos, or pathos. In the two commercials focused on in this essay the primary appeals
in use is pathos and ethos. This shapes our cultures ideas about what it means to be happy because it
is a materialistic good that is trying to sell an individual on something that produces the sound of
what many consider happiness, music.
The first advertisement I chose ... Show more content on Helpwriting.net ...
This Advertisement is also a commercial, just like the latter advertisement. In the commercial, it
begins with the scene where Pinocchio is on a stage, just about to sing a song. There are several
celebrity figures, such as Michael Phelps, Nicki Minaj, Amber Rose, Rebel Wilson, Pharrell
Williams (again), etc throughout the advertisement. This commercial also takes the viewer through
several situations that one may need their product for. These situations may include dancing around
your apartment eating food, playing basketball and other forms of exercise, being on an airplane,
holding your baby...or your dog, and so much more. All of these actions are being performed by
some sort of celebrity figure, but none are out of the blue for what ordinary people do within their
day. They are using ethos and pathos by having the viewer see all these celebrity figures doing
ordinary everyday life things. This causes the viewer to make more of a personal connection
emotionally to the product while at the same time putting trust into it because all these celebrities,
with money, trust it too. The commercial ends by paralleling the beginning. It uses the stage setup of
Pinocchio to showcase the new wireless

The Shampoo to Beat All Shampoos
Mickel Angelo A. Martinez EN 11 R–49 On the 1st of July 2007, Unilever launched its new
shampoo brand: Clear Anti–Dandruff Shampoo. It claims to rid the hair of men and women alike of
all dandruff, and nourish the scalp at the same time. Once it was launched, there was immediately
alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol, an
ingredient not used in any other anti–dandruff shampoo. Or maybe it was just because it was
marketed well, having high–quality television commercials and the international pop star, Rain, as
its endorser. But nevertheless, after a few months the brand became incredibly popular, having elite
Filipino celebrities such as Piolo Pascual, Bea Alonzo, and John Lloyd Cruz in its ... Show more
content on Helpwriting.net ...
In addition, the commercial mentions that the group is composed of ten million people, which would
be very appealing to consumers because if that much people are using the product, then it must be
effective and good. And in the same commercial they have three elite Filipino celebrities to further
persuade consumers into buying the product. This part would be similar to the first commercial with
Rain, but more appealing to the Filipino market, basically because the endorsers in these
commercials are Filipino celebrities. Another important factor seen in every Clear advertisement is
the use of the color black. Their campaign has always emphasized that the color black meant
freedom from dandruff. If you think about it, the color black for Clear can symbolize shiny black
hair, or confidence; because wearing black is often avoided by those who suffer from dandruff. And
this was creative; it makes the advertisements unique and eye–catching because they're the only
advertisements wherein the people, the background, and pretty much everything is colored black.
Black is mysterious, classy, and elegant, and it makes it seem as though the Clear commercials were
perfume commercials, which makes them unique. It makes consumers feel as though they're buying
a premium product, even though the product is actually just about 10 pesos more expensive than
regular anti–dandruff shampoos. When we talk

The Science Of Shopping By Gladwell's Article
For generations, Americans has been brainwashed by the media to believe that what is displayed on
television is the ideal perception of what real beauty have manipulated American citizens of what
style looks like. Furthermore, with their many brainwashing strategies, that means more and more
consumers spending beyond their budget. Our perspectives have been heavily influenced by what
they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas,
and mall, consuming has become a bad behavior of some. In support of my argument of the
"Overspending", author Gladwell's article "The Science of Shopping" also argues that stores adjust
to fit the needs and wants of the shopper are evidently presented. With that being said, we have no
idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way
the advertisement is presented in visual sight. Author Gladwell gets a "retail anthropologist" and
"urban geographer" named Paco Underhill to give breakdown points of how he helps brand name
stores influence consumers into persuasion of buying more. However, most of us fall short of that
discipline, while being persuaded to overspend during our store visits. While reading "Science of
Shopping" article by Malcolm Gladwell, he brings readers into the world of a man that study been
studying the patterns of shoppers for over fifteen years, which is Paco Underhill. Before reading
Gladwell's article, I knew of such

Logical Fallacies In The Second Commercial
The first two commercials represent logical fallacies as they are subjective appeals. The Lincoln
commercial displays a famous man, admired by many, driving a Lincoln while talking about his
positive opinion of the Lincoln. The video shares no statistical evidence to prove Lincoln
manufactures better cars than other brands. The logical fallacy behind the commercial is that an
example set by a successful person should be followed despite the lack of individuality in making a
decision based on someone else's. The second commercial was a television advertisement in which
Dish Network compared one or multiple anonymous networks to pigs, implying they overcharge.
Although, the commercial never provided support for Dish Network to present its benefits over
other companies. Quality service, channels, packages, and other aspects of a television subscription
were not discussed to explain why one company is worse than the other. The commercial did not
discuss whether Dish Network's prices were better than the company they represented as a pig. The
logical fallacy in the second commercial is an ad hominem because it was offensive without
significant reason. ... Show more content on Helpwriting.net ...
A slippery slope is an assumption that if one action is executed then there will be a consequence and
that a different action should be taken. In the commercial, DIRECTV asserts that if someone has
cable, it will go out, and then they will become stressed, go on vacation, get infected, and never be
able to return home. The commercial's argument is that a customer with DIRECTV will never
become a local fisherman with a swelled up face, meaning none of the previous things will have
happened. The logical fallacy associated with this video is that a person with cable will have many
unrealistic things happen that could ruin someone's life, while DIRECTV could prevent

Effects of Advertising Essay
Every day, the average person watches three hours of television, reads between five to ten
magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of
what he experiences are advertisements that come on at an average of every ten minutes. These
advertisements are usually used to persuade the costumer to buy something. They also might be
used for the listener to do something that the advertisement is asking. Sometimes these
advertisements can be hidden messages between or in television programs. This paper is a serious
investigation in educating the reader about the effects of advertisement. This investigation will
include looking at how advertising began, the actual purpose of advertisement, the ... Show more
This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2).
Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication,
advertisements started being printed in them, even if the advertisements were simple at the time.
Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin
Franklin founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was
special about it is that it had pictures accompanying the ads to help the people understand better
their product, which was the difference with his close relative, The Boston Gazette, which had
pictureless ads (YouHis3). Since the eighteenth century, most newspapers have relied on
advertisements for part of their profit, and they have been developing advertising bit by bit.
Following the example of the newspapers, radio programming began using advertisements. These
advertisements were very slow and repetitive sonnets that companies used to get people to know
their products. These advertisements started in the late 1800s, with their lengths being fairly short.
They never extended past a minute. To compensate for the brevity of the ads, companies would
repeat the same ad many times between radio programs.
Then, the invention of television came along. Advertisements on television captivated everyone's

Rhetorical Analysis- Snuggie
The Snuggie Commercial tied to Monroe's Motivated Sequence xxxxxxxxxxxxx Governors State
University Abstract This paper focuses on an analysis of the Snuggie commercial. The author will
cover the five steps that make up the Monroe's Motivated Sequence and illuminate how the
commercial is organized according to these steps. The Snuggie Commercial tied to Monroe's
Motivated Sequence The Snuggie is a soft, cozy, one piece blanket with sleeves that is available in 3
different colors. Awareness of this product is now worldwide due to its widely spread television
commercials and advertisements. The Snuggie commercial is not one of the favored commercials in
television today. It does not contain much to gain the ... Show more content on Helpwriting.net ...
Following Satisfaction is Visualization in the Monroe's Motivated Sequence. The commercial uses
Visualization to allow the viewer to see how the snuggie is used in a situation that may be relate to
themselves. It shows all members of a family using the Snuggie. It shows an older lady knitting, a
mother reading to her daughter, a man watching television, a lady making coffee, a child

The Impact Of Advertising On The Buying Behavior Of Youth
PROJECT REPORT
On
'STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH'
Submitted in partial fulfillment of the requirement for the Bachelors Degree in
Business Administration (General) course of
Amity University
Submitted by
MANISH CHOUDHRY
A3906412168
Under the Guidance and Support of
MS. URVASHI VERMA
Faculty
Amity School of Business AMITY SCHOOL OF BUSINESS
AMITY UNIVERISTY UTTAR PRADESH
NOIDA
TABLE OF CONTENTS (Minor Variations are possible)
S.No Particulars Page No
1 Introduction 3
2 Objectives of the study 4
3 Review of Literature 5
4 Research Methodology 6
5 Buying Behavior 7
6 Consumer Behavior 8
7 Questionnaire– Analysis & Interpretation 9
8 Conclusion 19
INTRODUCTION
Communication is the name that we give to the numerous ways that human being has for keeping in
touchof others. Communication is the process of exchange of idea, information, knowledge, attitude
or feelings among two or more persons through certain signs and symbols.
Mass Communication has been used broadly for the delivery of message to the mass audience via
various media such as television, radio, newspaper etc. Mass Communication is the process of
delivering information, ideas to diversified audience through the media developed for that particular

purpose.
One of the major types of mass communication that is meant for communication with the masses
that are heterogeneous and diversified is 'Advertising'. It is a form of

The Media 's Influence On Women And Its Consequences On...
The media advertisements promote gender stereotypical images and create a negative impact on the
society. The advertisements in any form, such as television ads, magazine photos, textual contents or
movies, perpetuate the gender inequality and expect different genders to perform in a certain way
only. In her article" Hunger as Ideology," Susan Bordo analyzed several media advertisements and
represented how brand promotions have used gender based identity to increase the demand and
desire of their merchandise. The gender–oriented messages are influential and affect the opinion,
thoughts and behavior of human beings. However, the question arises how these typecast
advertisements divide the society. This research paper will examine the ... Show more content on
Helpwriting.net ...
In addition, Susan asserts that gender roles are the foundation for what the advertising agencies use
to promote and push sales irrespective of considering their impact on society (Bordo, 139).
Masculinity and femininity are defined and restricted by boundaries that are created from images
found in the media. The images are prevalent and presented in a way so that they become the 'norm'
of how society should be. To some extent they even create and divide society.
In her article, "hunger as Ideology," Susan illustrates an advertisement, where two little and innocent
French girls dressing up in their mother's clothes. Susan criticized the concept of advertisement,
where the ideology of soft, sleek and hunger–restriction is associated with females (Bordo 139).
Concerning this, I also believe the abstract message has a strong impression on the viewer,
especially young girls because they may get influenced and start controlling their diet from an early
age, which might affect their health. Such advertisements showcase that woman is anxious about the
value of beauty and are forced to turn into work of art for the promise of self–esteem. (Debra and
Nelson).
Second major impact of societal stereotypes is the formation of "sex–plus" discrimination. In this
form of discrimination, an employer does not discriminate against the class of men or women
collectively, but treats a subclass of men or women

Fallacies And Women
Social media and advertisements continues to shape the bodies of girls and women. They are
targeted through all aspects of their lives when they are viewing advertisements, television, and
body care products. So if unchecked or unchanged, it is likely that current and future females will
continue to have a lack of self–confidence, self–esteem, and wont define their own image. Teens
that range from four to nineteen, are influenced by the images of Barbie's and the television show
Toddlers and Tiaras. Eighty percent of these teen girls are dissatisfied with their image. Woman that
are twenty or older also view different media that sway their images through the show Kardashians,
Victoria Secret, and the beauty line Dove. Therefore, all forms of media need to change how they
portray females. This way, women have a chance to be proud of who they truly are and can live to
express themselves. Girls and women will seem guilty when they do not see the 'model' figure when
they look in the mirror. This is not how society should be in the United States. The ... Show more
Fallacies are interesting ways of viewing or arguing an argument. Making our argument stronger
and more logical we used three fallacies, the fallacies found throughout this research was genetic
fallacies, hasty generalization, and appeal to authority. It shows a genetic fallacy by having African
American women rarely seen in advertisements, unless they are portrayed as animals or in an
African setting. Hasty generalization is shown through Victoria Secret commercials and
advertisements. They show that every women wants to be the size of their models. The average
model weights twenty–three percent less than the healthy women. Every women wants to look like a
Victoria Secret model but it is unrealistic. Appeal to authority is shown through the product claims
to make you more appealing by purchasing the product, purchasing this product will not change

Impact of Global and Local Media Advertisement on Children
IMPACT OF GLOBAL AND LOCAL MEDIAADVERTISEMENT ON CHILDREN Submitted by:
S.BHAVANAASSISTANT PROFESSOR DEPARTMENT OF VISUAL COMMUNICATION
ACHARIYAARTS AND SCIENCE COLLEGE VILLIANUR, PUDUCHERRY 9976228555
sbhavana.bala@gmail.com Submitted To: Professor. Govindaraju Head of the Department
Department of Communication Manonmaniam Sundaranar University Tirunelveli – 627 012 E–mail
ID : actconference2012@gmail.com Submitted for: (ACT–TNP Annual Conference on
Globalisation, Local Media and Social Issues) DEPARTMENT OF COMMUNICATION
Manonmaniam Sundaranar University Tirunelveli Abstract: Children have become much more
interested watching TV over many years and it has become a primary action to some ... Show more
The flashy advertisements broadcast in television generate impulse shopping in children. Children,
after watching the glitter of commercials, often lose the ability to live a life without materialistic joy.
The kids usually get more attracted towards the costly branded products, such as jeans and
accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials.
Advertisements have an indirect effect on the behavior of children. They might develop temper
tantrums, when deprived of the latest toys and clothes that are shown in the commercials. The
personal preferences in clothing, toys, food and luxurious of children are altered by the
advertisements, to a great extent. Junk foods, such as pizzas, burgers and soft drinks, are heavily
promoted during children 's TV viewing time. This develops a craving for fatty, sugary and fast
foods in kids, thereby affecting their health adversely. BELOW ARE FINDINGS FROM SOME OF
THE MORE RELIABLE STUDIES. In last 20 years impact of TV advertisements on children
memory and behavior is the major topic of debates in countries open for market competition
(Boddewyn, 1984).Till 1988 advertising expense of TV program raised up to $500 million
approximately (Leccese, 1989). While looking at the children responses to TV advertisement a
research experiment revealed that children's food choices especially in snacks are based on their
exposure to TV commercials (Gorn and Goldberg,

Television Commercials Designed for the Female Audience...
Television Commercials Designed for the Female Audience
The television commercial is perhaps the most effective means of product marketing and
advertisement. Television is present in 99% of American households, and it stays turned on an
average of seven hours per day. (http://www.envirolink.com/) The television audience is a varied,
widespread audience, ensuring manufacturers that their products' advertisements are reaching all
possible customers. Obviously, not all products are produced for all consumers. Market analysts and
advertisers must find advertising techniques that can be used in commercials for certain target
customers and use those commercials to directly affect the ideal customer for the product. Gender,
social, and ... Show more content on Helpwriting.net ...
As professional research journals and articles were not found, my research is based on "television
facts" from the Internet and pure analytical observation and comparison of present–day television
commercials. The age group considered "child" was five to twelve years. Commercials in this group
advertised products aimed at children to include cereals, dolls, and toys, as well as products aimed at
women, such as laundry detergent, using girls for advertisers. I did find a basic format of the child's
commercial, even though the actors and products varied greatly. I found camera action to be slow
and fluent. Very few jump cuts and quick zooms were used; instead, individual shots slid from scene
to scene very fluidly. The camera would focus on the children, giving equal coverage to each child
and each product. This type of action gave the viewer time to clearly see the product, as well as the
actress using it.
The child actresses had similarities in almost every commercial. Most notably, they were all female,
appearing to be between the ages of six and eight, no matter what toy was being advertised. The
girls were outfitted in pinks, blues, yellows, and greens of all shades, but mostly light pastels.
Dresses and overalls were prominent as were bows, ponytails, curly blonde hair, petite bodies, and
smiles. Many toothy smiles crossed

How Technology Has Changed Our Lives
"What is technology?" Have you ever marveled about the prominence of technology in our day–to–
day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to
make everyday responsibilities easier for yourself. For example, cellphones have completely
eradicated the old–fashioned method of communicating, by sending mail to friends and relatives.
The invention of laptops and computers have brought up a new, more efficient method to stay in
touch with the world, though the internet, rather than the previous method of newspapers. However,
all these basic ideas of the importance of technology are ideas of what technology done for you, and
can be completely different to others. Have you ever wondered what technology has done for others,
perhaps people not in the same circumstances as you, perhaps of a different age, religion, race,
gender, or socio–economic status than you? Maybe you haven't, but Microsoft, a leading
technological superpower, certainly has wondered about this. Microsoft's "Empowering"
advertisement is a short minute long television advertisement released in 2014, that attempts to
demonstrate the importance of technology in today's society and displays their initiative, as a
leading technological company, of "empowering us all" in today's society. "Empowering" was
released in early 2014, during the Super Bowl, as a part of Microsoft's "#Empowering" campaign in
mainly United States and across the world. The advertisement was

The Impact Of Television Commercials In Advertising
Our modern era, has made it possible for everyone to have access of technology at home. As
individuals watch daily television, the number of television ads they view daily is significant.
However, how do these television commercials shape or affect the gendered roles and norms
expected from women? In this paper, we will be analyzing the serious effects and expectations
individuals can acquire from commercial ads.
Television ads primarily focus on trying to promote an event or sell an item. It was found that the
commercial ads within an hour span from 2009 to 2013 has slightly increased from "13 minutes and
25 seconds" to "14 minutes and 15 seconds" (Flint 2014). Meaning that in just one hour we view on
average just 29 television commercials. Despite them being small 30–second commercials, they still
can make a big impact on individual's unconscious mind. Today in most advertisements, we see
food, beer, or beauty supplies. A strong portion of these commercial advertisements either use
women to sell their products or are directed towards women. These ads tend to scrutinize women
sexually by objectifying their bodies, persuading them to subject to a beauty standard, and by
reinforcing their oppressive gender roles.
Take for example beauty supplies commercials such as that of Clean and Clear. Clean and Clear
continuously creates new face washes and cleansers they want to sell, and as they advertise these
products, they constantly use thin, beautiful women with clear

Misconceptions Teenagers From Television And Internet...
Top 3 misconceptions teens get from TV/internet advertisements
The average number of teens watch almost three hours of television per day, which reveals them to
thousands of images of violence, sexuality, from advertisements, according to the research done by
scientists, by the time today's teens reach their old age, they would have watched between seven to
10 years worth of television during the trajectory of their lives. The content and the amount of
television that teens watch substitutes other activities and could have a negative influence.Brands
fascinating to teens take advantage of their particular vulnerabilities, the desire to fit in, to be
apprehended as attractive. Teenagers have become the main target for advertisers. Teenagers are
impulsive and invariably want the latest and greatest things. Advertisers see teenagers as great
gateways to persuade themselves into buying their product. Teenagers come across over 40,000
advertisements per year whether on the Internet, TV or in their schools. Ads are constantly telling
teenagers to buy this, look like that, or act a certain way. There are negative sides to advertisements
harnessed towards teenagers. Teens are extremely accustomed to their place in the peer ranking, and
advertising acts as a kind of "super peer" in leading them toward what's cool, what's satisfactory and
what's acceptable.Many teens are highly resistant to messages around body image, and marketers
use this to their advantage with their

Kathryn Arnett's Media And Advertisement : The New Peer...
According to the internet, 10 million American women suffer from eating disorders? Eating
disorders are serious illnesses which are caused by irregular eating habits and concerns about body
weight. As a result, eating disorders are caused psychological and environmental behavior which
can often result in a fatal illness. This is what Kathryn Arnett experiences in her life. She explains
how she developed an eating disorder in her essay, "Media and Advertisement: The New Peer
Pressure." The factors that contributed to Arnett's eating disorder was media idolizing and
portraying fake body images, teens developing and having low self–esteem, and parents not being
present in their children's's life. In fact, media is contributing to many false advertisements and
unrealistic images that cause eating disorders. Media gives us these false beauty standards by
making teens think they have to be thin and tall. Meanwhile, many teens want to be like the models
and they try to be thin but instead of doing it the healthy way. The way they do it is to skip meals
and that develops eating disorders. For instance, Arnett says, "Marketing and advertisement agencies
focus on models such as tall, thin women or a muscular man with a chiseled jawbone when casting
for photo shoots and television commercial" (265.) Therefore, we experience and seen is that the
media do give us a false beauty standard which makes teens want to do everything that is possible to
become like models. This has contributed

Impact of Advertising on American Society Essay examples
Impact of Advertising on American Society
American society has changed drastically over the past years and some people say advertisements
reflect the society that we live in now. Advertising in our society encourages unhealthy habits,
focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can
also change our vision of reality and makes us believe the impossible. Advertisements use sexual
and racial stereotypes to help sell their products. People in our society encourage the commercials
that demonstrate these things, like focus in on our weaknesses.
A recent commercial I just saw advertising for Pizza Hut uses sex and famous people to promote
their product. The ad was introducing their new ... Show more content on Helpwriting.net ...
It is the same old pepperoni pizza or sausage pizza as before, but it is in a different form or shape.
People like new and different things. Also, with this new pizza, it makes it a lot easier to order a
pizza for a family that like different toppings. It is convenient for families to just order one pizza
rather one that is half anchovies and the other half extra–cheese to satisfy all the family members.
The easier it is, the better it will be. This is how our society thinks and wants things to be, easy and
simple. So this pizza is new, but it doesn't necessarily mean it will taste better. Television
commercials are not the only form of advertising. There are many more types of methods to
advertise.
An advertising method that restaurants often used is games and prizes, like "You won 1 free Pepsi!"
to advertise, so more people will buy their product. A game that has been held every year for some
time now is McDonald's Monopoly game. People buy McDonald's food to receive Monopoly game
pieces. It works like the regular game of Monopoly. Some people are lucky and get all pieces except
one or two, so they will go to McDonald's to get fries every day hoping to get that last winning
piece. The participants are not buying the food every day because the food is fantastic, but they buy
the food to play the game. People in our society just want to be winners, to win prizes and things
they cannot afford

Influence Of Advertising And Marketing
As of today's society, popular culture is growing, although, in order for our community to be any
well–liked culture, advertising and marketing have to take part. When reading What We Are to
Advertisers by James Twitchell and Men's Men and Women's Women by Steve Craig, people will
realize that the main audience for advertising and marketing is what causes the "popular" of the
culture to develop. In What We Are to Advertisers, the article examines that advertising is to not
only label a product but to also label the consumer as they circulate all over this "pyramid" of social
groups. For Men's Men and Women's Women by Steve Craig, his point of view is not about society
purchasers as an entity, but about the main audience and how ... Show more content on
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With a viewpoint like that, he convinced that as they put an end to "roost", it will turn into the
customers standard and they will come back to the product over and over again. Advertisement is a
way to pass on the word to the common people about specific products. If we were to take a glance
surrounding our local grocery store, we will see numerous goods that we are well known with. In
this article, advertising goes into much more complexity than just putting a product up for sale to the
public. Twitchell centers on the subgroups that advertisers use to produce and position their ads.
Each and every one of us qualifies into what is named the "VALS" system, which arranges
consumers by purchasing cravings. There are three principal groups, as well as eight sub–groups, all
of which can be constructed into many combinations of consumer. Twitchell also uses diagrams to
describe the different kinds of buyer. The main subjects of the article were, "Mass production equals
mass marketing equals creation of mass stereotypes" as well as "different products have different
meanings to different audiences" (193). The Principle–Oriented group, which is the first group, is
made up of three classes, which are Actualizers,

Influenza Vaccination Campaign Analysis
When people see or hear advertisements, whether it be in a magazine or on television, many do not
stop to consider or analyze the techniques that go into making the advertisement effective. For
instance, the Center for Disease Control has a campaign that has the purpose of promoting the
influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising
campaign targets a diverse audience of all ages, genders, and races who could all benefit from
getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control
effectively promotes the benefits of getting an influenza vaccination to a targeted audience using
numerous persuasive techniques such as association and universal appeal. One of the advertisements
created as part of the campaign features a young, interracial couple smiling and laughing while
enjoying listening to music. With the purpose of recommending getting flu shots, the advertisement
uses a young couple to target an audience of young adults. The ... Show more content on
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The text written on the front of the advertisement informs the observer that "shots aren't just for
kids", targeting an audience of adults. This particular advertisement uses the persuasive technique
called universal appeal in order to reach out to its intended audience. Universal appeal is a type of
persuasive technique that appeals to a person's commonly held values surrounding ideas such as
family and everyday life and involves experiences to which everyone can relate to. By using this
type of persuasive technique, the advertisement appeals to the adult viewers' experiences and values
regarding getting flu shots and encourages them to believe that getting a flu shot, even as an adult,
can be beneficial to

The World Of Business Is Chiefly Based On The Aspects Of...
Without a doubt, the world of business is chiefly based on the aspects of supply and demand.
Throughout history, a multitude of companies –– both big and small – and offline and online have
been able to grow and spread through providing the best services to customers. In the form of
products and services, various companies have been able to build upon preexisting value ratings
while at the same time using this as a template to help boost more sales down the line. However, as
technology changed so did the power of promotion. For instance, prior to the invention of the radio,
many companies had to rely either upon word of mouth or different forms of advertising through
print ads. This was particularly the key factors that aided in the growth and promotion of companies
such as Sears throughout its creation and development in the late 1880s. In short, with the
widespread availability of traveling through the newly introduced national railroad system, the
founders created, passed around, and mailed their innovative catalogs to help spread word and
deliver products to consumers (Brake, 88). Decades later with the invention of the radio, companies
increasingly had much more bargaining power as they could literally speak directly to their
audience. A few decades later, this overall level of marketing grew even more in reference to the
actual presentation of products and services with the invention of the television. For the very first
time in history, companies could literally

Campaign Essay
'Start Thinking Soldier' Recruitment Campaign
Contents
Page Summary 1 * Aim * Message * Development
Marketing communication techniques * Advertising 2–3 * Personal selling 4 * Public Relations 4
Success of the campaign 5
Improvements in the ... Show more content on Helpwriting.net ...
The radio advertisement was broadcasted on the radio stations below: * BFBS Radio (UK) – This
station broadcasts news tailored to the military community and is targeted at 16 overs. (BFBS,2009)
* Local community radios (Scotland, Northern Ireland & England) – They cater for whole
communities or for different areas of interest. I.e. it caters for young people, religious communities
and Armed Forces. (Ofcom, no date)
The radio advertisement for this campaign drove people to the website in order to turn their sound
dimensions to a visual. This resulted in an increase of visitors to their website and attracted a wider
audience.
Print:
Advertisements were published in the 'Soldier' magazine which was aimed primarily at junior ranks
but also of interest to all ranks of the British Army and the wider military community. (Army, 2009)
The print advertisements were designed explicitly to drive customers to their campaigns website
where more information could be found.
Advertisements in order: Girlfriend, Football and Kitten. (Advertolog, 2009)
Viral
Viral marketing utilises social networks to quite a large extent to create awareness and can be spread
by word–of–mouth or through the internet.
The campaign used this method to target 17–21 year olds by uploading a number of different video
clips, including the Start Thinking

Case Study : Mason Surgical Masks
Module 6
Case1
Chapter 14
Mason Surgical Masks
The unique selling proposition of Mason Surgical Masks is that it offers protection from both
particulate and gaseous hazardous materials. The unique selling proposition (USP) or unique selling
point is an advertising notion first projected as a philosophy to clarify an arrangement in positive
marketing movements of the premature 1940s. The USP states that such movements made exclusive
proposals to clienteles that persuaded them to change products. Locating one's USP necessitates
some tough work and originality. One way to begin is to examine how other businesses use their
USPs to their benefit. This involves cautious investigation of other businesses ' advertisements and
advertising communications. If one examines what they say they retail, not just their merchandise or
amenity individualities, one can absorb an inordinate amount about how businesses differentiate
themselves from opponents. Occasionally a business concentrates on one specific thing, which also
determines the scheme in other areas. That assignment scheme then determined the business 's
choice of merchandise wrapping so the merchandise did not seem contrasting in the market in which
it is sold.
Yes I do believe that a Mason Surgical mask is a good name because it states their product in the
name.
The first stage is to cultivate one's plan and messaging. The goal, verbiage, and placing will assist
guiding one's identification. If the tag does

Social Influence of Television Advertisement on Children a...
CHAPTER ONE 1. BACKGROUND TO THE STUDY Social influence is defined as "a change in
an individual's thoughts, feelings, attitudes, or behaviors that results from interaction with another
individual or a group of people". Social influence is distinct from conformity, power, and authority.
French and Raven (1959) provided an early formalization of the concept of social influence in their
discussion of the bases of social power. For French and Raven, agents of change included not just
individuals and groups, but also norms and roles. They viewed social influence as the outcome of
the exertion of social power from one of five bases: reward power, coercive power, legitimate
power, expert power, or referent power. A change in reported ... Show more content on
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Well when a young child sees something like that they can only think but to go try it themselves and
maybe they will have fun and enjoy themselves. Children that are trying smoking are becoming
younger and younger. Smoking has nothing good to offer to children but health problems later on in
life. Television impacts children the most as far as advertising goes. Many children as young as
three years old recognize brand named products and clothing. When these children spend time
watching so much television they cannot help but be influenced by it; and want what they see. These
children become so obsessed with having what they see on television that they continue to hassle
their parents until they get it Some parents may even have trouble keeping up with the amount of
money theft child thinks that they need so they may have the newest products out there. These
children that are watching more television, are going to want more toys seen in advertisements and
eat more advertised food than children who do not watch as much television (Strasburger, 2001).
The British Medical Association, responding to the Government's White Paper of November 2004,
recommends an outright ban on advertising foods to children in the UK (see British

Gender Stereotypes In Advertising
Advertisements on television find creative ways to capture the attentions of viewer to promote a
new product or service. Commercials are a tool for companies to reach a broad spectrum of new
potential customers. The use of clever gimmicks, catchy phrases, and the promise of looking as
good as the models increases the sales anti aging products. Products that promote anti– aging have
been used by both men and women to look and feel younger such as creams and ointments to reduce
the signs of aging, hair color for cover gray hair. The advertisement companies find new ways to
display products to different types of culture. Today, ads for men who need hair color, shaving
products or skin care designed specifically for their gender can be found in the evening viewing
time. Commercials for products designed for women are found in the morning and afternoon
viewing time. The ads are designed for the stay at home moms who are needing ways to improve
their appearance. The different ways in demonstrating how well a product works is important in
promoting new products to both men and or women. After viewing one hour during the morning, the
total of 48 commercials were shown in this ... Show more content on Helpwriting.net ...
The type of programming in the evening draws in a different crowd depending on the television
network. Trying to find commercials with a show that had violence or adult language contained little
to no commercials with regards to anti–aging products. The Hallmark and Lifetime channels
brought more opportunity to find these advertisements. In the evening hour, 44 different commercial
were shown this time period. The commercials in the evening were the same type of products seen
during the day. After viewing almost 100 commercials, I found only one particular ad that was
shown in the morning as well as the evening which was for Sling television using the same
spokesman and

The Correlation Between Television Advertising And Obesity
INTRODUCTION
The increased prevalence of child obesity has served as momentum for research to determine the
nature, dimensions and significance of the relationship between Television advertising and obesity.
This issue has raised major debates among policy makers, academicians, the public and even
marketers themselves. The most commonly used measure of obesity is the Body Mass Index (BMI)
and it is calculated by dividing the weight by the square of individual's height. The Hasting's review
(2003) states that a majority of children's food promotion is conveyed by television advertising, with
the majority of such promotions focusing on sugar laden breakfast cereals, confectionary, soft–
drinks and savory snacks. According to the Centers ... Show more content on Helpwriting.net ...
More recently, Caroli et al. (2004) offered supporting evidence that exposure to diverse media
content which includes food advertising was of great influence on children's eating habits.
Henderson and Kelly (2005), established children's frequent exposure to TV snack and enticing
fast–food advertising as very are important factors in that contribute to them developing unhealthy
eating habits that could result in obesity. Concern about food advertising directed toward children,
estimated to be more than $1.6 billion per year annually (FTC 2008), has grown, along with the
incidence of childhood obesity, which has tripled in the past three decades (Harris et al. 2009).
The relationship between advertising and obesity is even yet the more strengthened by theories like
the classic externality theory of obesity which postulates that the obese are more inﬂuenced by
external stimuli than are the lean (Schacter, 1971). It can be assumed that the predominant
advertising techniques aimed at children are inhibitory in nature on purpose such that children are
less willing to critically evaluate specific advertisements.
LITERATURE REVIEW According to the American Association of Paediatrics (AAP), the average
child in the United States watches about four hours of television daily. If time spent in front of the
television playing video games or watching DVDs is added, the total time spent sitting in front of
the TV screen increases (AAP

Television Advertisement
Television can be used to demonstrate the product in action, or to use colour and sound to build an
atmosphere around the product, thus enhancing its image (Fahy & Jobber, 2006). The emphasis for
this thesis will be television advertisements, because of the many elements of television, sound,
colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and
Pettitt (2000) argue that television is better for creating an advertisement message with emotional
appeals, contributes to our concentration to television advertisements. The degree of television
advertisement standardization/adaptation at the international level refers mainly to the manipulation
by the manager of the promotional mix elements ... Show more content on Helpwriting.net ...
Chandra's et al. (2002) research suggests that cross–market consumer variations may necessitate
unique decisions about adaptations in an advertisement's theme, slogan, idiomatic expressions,
symbols and colours. Furthermore, Chandra et al. (2002) state that for a firm to maximize profits
fully, it must adapt their advertising campaigns to the needs of its specific international target
market.
2.1 Elements in Television Advertising
Melewar and Vemmervik (2004) found in their research that the visual and verbal elements of
advertising are particularly sensitive to/and are more dependent on cultural differences. They
continue with saying that the use of local language, models and scenery increases the probability for
the advertisement to be effective. Laroche and Teng (2006) added another element appeal, which
will add another dimension to our research and provide a more comprehensive and clear picture of
the research area.
Appeals
Advertising appeals are defined as message designed to motivate customers to make a purchase.
(Mueller, 1992) According to Laroche and Teng (2006) the most basic elements associated with
advertising are the choice of appeal. Kelley and Turley (1997) state that advertising appeals are
commonly categorize into two broad types, rational and emotional appeal. Laroche and Teng (2006)
further argue that when cultural

Television Advertisement : The Portrayal Analysis Of...
Television commercials are television programming that provides a message in the market about
their product. Different methods are used to trick the viewers into purchasing a product. There are
many commercials out in the world. Men's body wash products are popular for males. There are a
lot of brands out in the world for men's body wash. In the first, these commercials first began in
early 2010. The commercial titled "The man your man could smell like," Old Spice persuades the
viewer that they or their man will smell like the man in the commercial and therefore be the perfect
man. No man wants to smell like lavender, especially if it takes attention from the woman. The
character is key in this commercial. The idea of the commercial is for the audience to want to be
like, or their man to be like, the man in the commercial. The second thing in this commercial is the
man being introduced shirtless in a towel. This scene immediately grabs the attention of many
woman. The other thing is he is African American, muscular, and he has a strong voice. All these
things make him desirable to woman. Every man wants to be like him, so it can take men's attention
too. That means they can sell their product easily. "Smell like a man," ("Old Spic"), appear and
freeze on the screen. This part can make the viewers laugh. The main goal of this scene on the Old
Spice commercial is to get the women audience. The man on the commercial said, "you are on a
boat. What is in your hand? I have it

The Topic Of Advertising And How It Affects Young Children
This research argument paper presents findings on the topic of advertising and how it affects young
children. Advertising of all types, including television commercials are large part of everyday life.
Through commercials and other advertising, agencies and companies introduce their product or
services to people of all ages, including young children. Many people do not realize these
advertisements truly have a profound effect on the development of young children. Advertisers
understand that reaching children through these advertisements will increase their profits
dramatically and do so without regard to the well–being of the child. The effects of advertisements,
such as magazines and billboards, online advertisements and television ... Show more content on
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Advertisements may be in the form of a television commercial, a printed ad in a magazine, signs and
billboards or commercials on television and advertisements on the internet. Advertisements are seen
in the home; in stores and even in the schools and do not always promote the best of things. Many
online websites have increased advertising directed at children. Print advertisements, online
advertisements and television commercials can have an adverse effect on children's behavior and
development through the exposure to negative options, as well as children having the need to
possess material things they see in the advertisements. Children are negatively affected by
advertisements because of the inability to understand the reason and the inclusion of violence and
unhealthy food options.
Children's Understanding of Advertisements
Advertisements and commercials are geared towards children now more than ever and the
promoters of the products express exactly what the children want to hear. Although young children
do not understand the meaning of commercials and advertising, these advertisements are very
persuasive and encourage children to seek out the product, whether good or bad, that is being
advertised. Young children are unable to differentiate information that is portrayed to them that may
be biased, like information in a commercial on

Rhetorical Analysis Of Lloyd F. Bitzer 's ' An Act '
Josh Reynolds Dr. Esch English 111–07 October 8th, 2017 Ruff Life In the Rhetorical Situation,
Lloyd F. Bitzer argues that what makes a situation rhetorical is similar to that which constitutes a
moral action as he writes that, "an act is moral because it is an act performed in a situation of a
certain kind; similarly, a work is rhetorical because it is a response to a situation of a certain kind".
(3) "By defining the rhetorical situation in this way, Bitzer further contends that rhetoric is a means
to altering reality". (4) "It is through the use of discourse that one is capable of changing reality
through thought and action". (4) "While Bitzer notes that there are more parameters for a situation to
qualify as being rhetorical, he ... Show more content on Helpwriting.net ...
Charleston Animal Society is involved with non–profit organizations that are working to make our
world a better place. Whether it is working with children, the elderly, hurting bodies, hurting souls,
or the environment, non–profit volunteers, workers, and organizations fight for justice, equality, and
hope. In this case Charleston Animal Society works to fulfill its mission by caring for pet parents
and pets, providing positive outcomes for at–risk animals, and serving all victims of animal cruelty.
And just like any other important phenomenon, non–profiteering is a socially sustained reality. That
is, it is made up of real–life people in real–life situations, working together to create and sustain an
organization and hopefully working together to create positive change. Charleston Animal Society
utilizes both its website and its television advertisements to encourage people to participate in the
organization either by donating or adopting. Charleston Animal Society's website's organization,
content, and layout work primarily to entice visitors to donate money. An examination of the
webpage shows the site builders' careful planning of the design elements. Visitors cannot avoid the
large rectangle across the top of the page containing a slideshow of four different pictures. Each of
the pictures, a close–up of a dog or cat that has been rescued by the organization, shows a pet with
large and sad eyes, forcing the visitor to make eye

The Influence of TV Advertisements on the Buying Behavior...
Introduction Advertisements are cost–effective ways to disseminate messages with a view to build a
brand preference or to educate people (Kotler & Keller, 2006). The majority of the marketers use
mass media for their marketing communications. The choice of media is dependent upon the nature
of the message and the intended target audience (Etzel et al, 2008). Television is generally
acknowledged as the most powerful advertising medium. The wide reach translates to low cost per
exposure (Kotler & Keller, 2006). Over a longer period of time, the TV set has become a permanent
fixture in all upper and middle class households, and it is not uncommon even in the poorer society
of urban areas and rural households (Shah & D'Souza, 2008). India is ... Show more content on
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The television medium is the most attractive and important place to advertise (Chandok, 2005).
Selvaraj (2007) observed that 70% population of India constitutes rural sector. Thus, it can be said
the marketers and advertisers who are having eyes on this market, must perceive opportunities to
target rural consumers of India. Kaur and Kaur (2002) explored fashion awareness among rural and
urban adolescents. They observed that television is the most important media of information
regarding fashion awareness among rural and urban respondents. With the population of over one
billion, India is on the threshold of becoming one of the world's foremost consumer markets. About
a quarter of this huge mass of consumers is urbanized and about three–quarter are rural (Sehrawet &
Kundu, 2007). Most South Asian respondents consider advertisements pleasurable, informative and
economically beneficial (Ramaprasad, 2001). One can attribute positive attitude to India being an
emerging market where anything 'new' is fit for consumption (Saxena, 2005). Rising per capita
income, increasing expenditure, shift from lower to middle and middle to upper income group,
changing lifestyle, changing consumption pattern, and changing aspirations are the new features of
the Indian rural market (Bijapurkar, 2000). The total market size of rural is 1,23,000 crore which
includes 65,000 crore FMCG, 5,000 crore durables, 45,000 agri

Argumentative Essay On Alcohol Advertising
Alcohol Advertisements
Did you see the game on Sunday Night? Do you remember who won? How many commercial
breaks aired during the game? Chances are that you watched the game with your children and during
the commercial breaks advertisements for alcohol were shown. You may not remember who won,
but I know you remember that commercial with the golden retriever puppy and the pretty
Clydesdale pony. Although the infamous Budweiser Clydesdale pony looked adorable while
bumping noses with the puppy, have you ever wondered about how these commercials affect the
decisions your children will make? While you see the big red Budweiser logo, your children are
more than likely focused on the puppy.
How the rules have been broken.
In the 1990's marketing codes were set in place to limit the audience to which these commercial
advertisements would attract. These codes were created and somewhat enforced by alcohol
advertising companies. These marketing codes also put a limit on what the advertisements can say
about the products. Anything that could target a child is not supposed to be allowed. Some of these
characteristics include animals, bright colors, or a party theme atmosphere. Since the 90`s a lot
companies have failed to follow these codes and regulations. Yet no punishments have been perused
on these companies. (Source A2, A3)
During the 2017 Super Bowl, the commercials that aired sparked a huge controversy after the game.
Many believed that the companies were using these

Shampoo Thesis
CHAPTER I The Problem and Its Background
Introduction Advertising communicates and influences people. It encourages, persuades and
manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers'
tastes and desires in choosing particular product and services. Advertising happens in many different
ways. But most of the products were advertised on television because of its various senses being
practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers
use many different techniques to get people to notice there adverts. Some advertisements used the
popularity of a person, for example, they tend to hire artist for endorsing products so that viewers
will ... Show more content on Helpwriting.net ...
For example, television advertise a particular product the viewer/s consumer will have an idea about
it and the tendency to buy and the quality of advertisement will excel by the means of how percent
of people patronize the products. . In this theory states the benefits of one to another.
Statement of the Problem
This research aimed to assess the implications of selected shampoo advertisements on the buying
behavior of AB students of the University of Batangas.
Specifically, the research sought to answer the following questions:
1. What is the profile of the respondents in terms of following:
1.1. age;
1.2. course;
1.3. year level; and
2. What are the shampoo brands bought by the respondents?
3. How often do the respondents buy the shampoo brands?
4. How often are the respondents exposed to television shampoo commercials?
5. To what extent do the shampoo advertisements affect the respondents' buying behaviour?
Significance of the Study
Today, a large number teenagers and student with various group, gender, educational level are seeing
advertisement on various television medium and on habits, living has a broader impact. Thus, the
researcher believed that after this study the student will be able to;
a. Recognize how television advertisement affects their social interaction with their group,
b. Educate and gain deeper understanding of advertising consequences and effects,
c. Know the relevance of advertising in shaping the society
To the future

Essay on Advertising Fast Food to Children Under The Age...
How much do the fast food companies spend for advertising to children in the United States? In
2009, "The Fast food companies spent over $ 4.2 billion in the fast food industry alone to market on
television, the internet, social media sites, etc" (Brownell, 2009). This amount of money
demonstrated that advertising to children is big business for companies, but it affects children
directly, who are innocent of future generations. The purpose of this essay is to convince legislators
to consider banning the advertising of fast food to children under the age of 12 in children's
programming. First, I will briefly describe the definition of fast food and the negative effects of
advertising fast food to children under the age of 12. They are ... Show more content on
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The television advertising targeted at children is harmful. The Journal of the American Medical
Association has said "children between ages of two and seventeen watch an annual average of
15,000 to 18,000 hours of television, compared with 12,000 hours spent per year in school" (Beacon
Press, 2000). This indicates that children watch television for too many hours, so the advertising
companies target children to increase the number of people, watching their programs. We can see
from the above that the fast food industry spends a lot of money to just advertise to children increase
their profit. Also, based on the research of the Food Advertising to Children and Teen Scores, show
that the average preschooler between the ages 2 to 5 see almost three fast food advertisements every
day. The children between the ages 6 to 11 see three and a half advertisements for each day, and
teenagers see almost five advertisements for every day (Yale University's Rudd Center, 2009). In
other words, average children ages 2 to 11 see fast food advertisements approximately 3 times for
each day. If children watch advertisements from television every day, within one year children will
have watched fast food advertisements approximately 2,000 times a year. This is a very serious
amount that should cause concern with our young children.
Children are influenced by television

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