Backlinks and link building are one of the most important factors for how your website ranks on Google. Find out what are the best ways to get backlinks to your website.
When you start learning SEO, there is a word that keeps coming up: "backlinks" or "link building". Why? Well, because they are still crucial to SEO and how you rank, especially on Google.
It is not easy to get backlinks, but the websites that have reliable inbound links from other websites have a better reputation with Google and this in turn makes them rank better.
In this post, you will learn what backlinks are, what they mean for SEO and how you can create backlinks for your website.
What is a backlink?
A backlink, as it is called in English, is a link that is on a domain and that leads to another domain. For the web page that links outward it is called an "outbound link" and for the web page that receives the link it is called an "incoming link".
A backlink is a link that exists on a website and leads to another website.
If you think about it, you can actually see the internet as a collection of a number of domains, websites and links. The fact that the internet is called "the web" or "the net" is actually due to the fact that it is made up of a number of pages that are linked together by means of links that form precisely a kind of "net".
A backlink is thus when a website links to another website. This is not the same when you have links that lead to other pages within the same website. Such links are instead called internal links .
Why are backlinks important for SEO?
Why are all webmasters and SEO experts crazy about backlinks and link building? What's the point of someone else linking to your website?
It all started in 1996 when Larry Page and Sergey Brin (Google's founder) introduced backlinks as one of the parameters in Google's ranking algorithm.
The importance of backlinks in Google's ranking algorithm
The idea was simple and it still applies today: Backlinks act as a signal that a page can be trusted, and a website that has more backlinks than others deserves to be ranked higher in Google's search results.
Things have of course changed since the early 2000s and nowadays it is no longer about numbers but rather about quality, so that websites that have more backlinks of higher quality rank better on the search pages.
3. Why are all webmasters and SEO experts crazy about backlinks and
link building? What's the point of someone else linking to your
website?
It all started in 1996 when Larry Page and Sergey Brin (Google's
founder) introduced backlinks as one of the parameters in Google's
ranking algorithm.
5. The idea was simple and it still applies today: Backlinks act as a
signal that a page can be trusted, and a website that has more
backlinks than others deserves to be ranked higher in Google's
search results.
Things have of course changed since the early 2000s and nowadays
it is no longer about numbers but rather about quality, so that
websites that have more backlinks of higher quality rank better on the
search pages.
7. The main purpose of SEO is to optimize a website so that it is visible as much as possible in
the various search engines, especially in Google.
To accomplish this, you must first ensure that search engine crawlers can easily access and
index the pages of your website (this is called technical SEO ).
Next, you have to work on your pages (one at a time) and make sure that the search engines
perceive them correctly in terms of page structure, page titles, headings , meta descriptions
(this is called on-page SEO ).
In addition, you must optimize your content for both search engines and users (this is called
seo texts ).
9. A good backlink that can have a positive impact on your ranking is
characterized by the following:
It comes from a similar site to yours
It is not tagged with nofollow (more on this below).
It comes from a website that Google trusts and that has high domain
authority.
It comes from a high quality website.
11. A bad backlink is characterized by the following:
● You pay for it
● It is based on a link exchange
● It comes from a low quality website (eg a list of articles)
● It comes from a page that Google doesn't trust and has low domain
authority.
● It comes from a website with little or no original content
● Its sole purpose is to manipulate the ranking in Google
A web page with many bad backlinks can actually risk punishment by Google,
either for the whole website or for any individual page, and also lose its
ranking in Google.
NOTE : Even though some of the recent changes in Google's algorithm are
about automatically ignoring bad links, a website can still be penalized.
13. All links are by default "follow links", i.e. "follow links". In practice, this means
that the search bot that finds a link that leads to another domain follows this
link and sees it as a sign of credibility from one domain to another.
This caused problems for ads that contained links, comments, and other types
of links that were used for informational purposes only, and also for those links
that pointed to content that might not always be trusted.
If you use an advertising platform on your website, such as adsense, you do
not want the links in the ads to transfer page rank from your website to the
advertiser. The same goes for links that appear in the comment field.
To solve this problem, the search engines have agreed to use nofollow tags
for links.
This is a tag you can add to your links that tells search engines not to follow
that particular link.
14. Another measure taken by Google to maintain the quality of its search results
is to penalize those websites that try to manipulate their algorithms by buying
links, participating in link exchanges, or completely bombarding the web with
poor quality content (which they usually find in article listings). just to get a link
that leads to their website.
Google penalized not only the websites that received the links but also the
websites where the links were placed.
To learn more about Google's backlink penalties, read the following:
Unnatural links from your website (by Google)
Link schemes (by Google)
Link-based penalties (Wikipedia)
It's important to keep in mind that Google can not only penalize a website for
having lots of low-quality inbound links, but also for having lots of unnatural
outbound links.
15. Thanks!
Do you have any questions?
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