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Basic Paid Links- Dos and Don'ts


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Basic knowledge about paid links concept

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Basic Paid Links- Dos and Don'ts

  1. 1. Dot Com Infoway Paid Links
  2. 2. What is a paid link? <ul><li>In simple terms a paid link is a o ne way inbound link purchased from another website. </li></ul><ul><li>There are two types been created by Google. </li></ul><ul><ul><li>A. Advertising Links </li></ul></ul><ul><ul><li>B. Plain Text Links </li></ul></ul>
  3. 3. Google’s view on paid links. <ul><li>Google says buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results. </li></ul><ul><li>However links purchased for the purpose of advertising has to follow either of the following two rules </li></ul><ul><ul><li>Add ‘rel=nofollow’ on those links. </li></ul></ul><ul><ul><li>Redirect the link to an intermediate page that is blocked using the robots.txt file. </li></ul></ul>
  4. 4. Who/What is Google? <ul><li>Google is a search engine that is used to find for something in the web. </li></ul><ul><li>They are not a non-profit governing body of the web. </li></ul><ul><li>They are a public limited company earning billions every year and growing. </li></ul><ul><li>Why am I saying all this? </li></ul>
  5. 5. Why am I saying all this? <ul><li>Because its Google’s algorithm that pays importance to links, not you and not me. </li></ul><ul><li>So here comes buying/selling links in to play. Why? </li></ul><ul><ul><li>A. Because of the importance to links given by search engines. </li></ul></ul><ul><ul><li>B. This importance lets you rank higher. </li></ul></ul><ul><ul><li>C. High Rank = Traffic = Business = Profit </li></ul></ul><ul><li>To make sense of it all: Here it goes, for a better business you have to rank better and to rank better you need better links, better links are not for free and hence you buy/sell them. </li></ul>
  6. 6. Why you can buy/sell links ignoring what Google says. <ul><li>So links are a major factor for your website. </li></ul><ul><li>Search engine algorithms are based on links. Without them your site will never appear in the SERPs. </li></ul><ul><li>So buying/selling links is just like any other business. </li></ul><ul><li>Eg: For a profitable restaurant, you need a good chef(website), a good manager(that’s you), a strong staff(content) and a good location(search engine = links). </li></ul><ul><li>Just like any other thing, buying or selling links is purely part and parcel of your business. </li></ul>
  7. 7. Google’s lies and fear. <ul><li>Google says it wants to make the web a better place. </li></ul><ul><li>And it creates a fear that buying and selling of links will eventually lead to low quality content and makes you feel unethical of it. </li></ul><ul><li>It creates a fear that you will be out of business if you buy/sell links and does it to many of them. (removing the website from index, ranking penalties etc..) </li></ul><ul><li>Instead it promotes its own advertising product. </li></ul>
  8. 8. Why you can buy/sell links. <ul><li>Quality links are not available for FREE. </li></ul><ul><li>Because you have earned it. (selling links) </li></ul><ul><li>Without buying links you will not be able to rank higher for competitive SERP. (Agreed by almost most industry top guns Michael Gray, Jill Whalen to name a few) </li></ul><ul><li>It must be done intelligently. </li></ul><ul><ul><li>No site wide links. </li></ul></ul><ul><ul><li>No footer links. </li></ul></ul><ul><ul><li>No sponsored links. </li></ul></ul><ul><ul><li>Etc… </li></ul></ul>
  9. 9. All said and done but still Google is the BOSS. <ul><li>You risk loosing your business. </li></ul><ul><ul><li>A. Removed from index. </li></ul></ul><ul><ul><li>B. Ranking penalty. </li></ul></ul>
  10. 10. Thank You