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1 0 / 7 / 11 Techf ast : Mobile Technology Overload




                                                      10/12/11
Let's Get Acquainted!




WHARTON COMPUTING           2
I’m a Mac




            WHARTON COMPUTING   10/12/11   3
It’s been one year and seven months…




…since my last Apple product



            WHARTON COMPUTING          10/12/11   4
What are we covering?




           WHARTON COMPUTING   10/12/11   5
Carriers and Buzzwords




WHARTON COMPUTING          10/12/11   6
Buzzwords




            WHARTON COMPUTING   10/12/11   7
Carriers, Phones, and Technologies




                                     Coming
                                      Soon




          WHARTON COMPUTING           10/12/11   8
Leapfrog!




WHARTON COMPUTING     9
What is a smartphone?




           WHARTON COMPUTING   10/12/11   10
Mind Control!!




          WHARTON COMPUTING   10/12/11   11
What makes smartphones different?




         WHARTON COMPUTING          10/12/11   12
Tablets




WHARTON COMPUTING    10/12/11   13
What is a tablet?




            WHARTON COMPUTING   10/12/11   14
Variety




          WHARTON COMPUTING   10/12/11   15
Tablet vs Netbook?




           WHARTON COMPUTING   10/12/11   16
Bridging the Gap




           WHARTON COMPUTING   10/12/11   17
Market Share




WHARTON COMPUTING      18
Smartphone Market Share


            Smartphone Unit Sales Q2 2011


                    8%
              11%
                                                              Android
                                                              iPhone
                                 52%                          Blackberry
             29%                                              Other




                         https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_110822a




           WHARTON COMPUTING                                                           10/12/11   19
Tablet Market Share


                   Tablet shipments Q2 2011




                  26.80%
                                                                    iPad
                                                                    Playbook
          4.90%                 68.30%                              Android




                           http://www.idc.com/getdoc.jsp?containerId=prUS23034011




            WHARTON COMPUTING                                                       10/12/11   20
Why Bother?




WHARTON COMPUTING     21
Why bother?




         WHARTON COMPUTING   10/12/11   22
The Internet in your pants




                      http://theoatmeal.com/comics/smartphone



          WHARTON COMPUTING                                     10/12/11   23
Media




        WHARTON COMPUTING   10/12/11   24
Apps




       WHARTON COMPUTING   10/12/11   25
What’s an app?




           WHARTON COMPUTING   10/12/11   26
Web app

•  Lives on the web
•  Not installed on your phone
•  Cross platform
•  Don’t need to be approved by app stores




                    WHARTON COMPUTING        10/12/11   27
Native app

•  Have to install on your device
•  Able to access your phone’s hardware
•  Faster (in some cases)
•  No need for Internet connection (mostly)




                   WHARTON COMPUTING          10/12/11   28
Which one should I get?




           WHARTON COMPUTING   10/12/11   29
Get an iPhone!




WHARTON COMPUTING       30
iPhone 4S




            WHARTON COMPUTING   10/12/11   31
Siri




       WHARTON COMPUTING   10/12/11   32
Top 5 iOS Features




WHARTON COMPUTING         33
iOS 5




        WHARTON COMPUTING   10/12/11   34
Notification center




            WHARTON COMPUTING   10/12/11   35
iMessage




           WHARTON COMPUTING   10/12/11   36
Tabbed browsing




          WHARTON COMPUTING   10/12/11   37
Reminders




            WHARTON COMPUTING   10/12/11   38
WiFi Sync




            WHARTON COMPUTING   10/12/11   39
iPad




       WHARTON COMPUTING   10/12/11   40
iCloud




         WHARTON COMPUTING   10/12/11   41
The Apple way




           WHARTON COMPUTING   10/12/11   42
App Store and iTunes




           WHARTON COMPUTING   10/12/11   43
Ecosystem




            WHARTON COMPUTING   10/12/11   44
Easy to use




              WHARTON COMPUTING   10/12/11   45
Why iPhones suck




WHARTON COMPUTING       10/12/11   46
The Apple way




           WHARTON COMPUTING   10/12/11   47
Siri is old




              WHARTON COMPUTING   10/12/11   48
No Flash




           WHARTON COMPUTING   10/12/11   49
Get an Android!




WHARTON COMPUTING        50
Ecosystem

•  More options
•  More flexibility
•  More customization
•  Replaceable batteries
•  Upgradeable
•  Standard connections




                      WHARTON COMPUTING   10/12/11   51
Android Comes in Flavors




           WHARTON COMPUTING   10/12/11   52
Skins




        WHARTON COMPUTING   10/12/11   53
Buttons




          WHARTON COMPUTING   10/12/11   54
Notification Bar/Tray




            WHARTON COMPUTING   10/12/11   55
Widgets




          WHARTON COMPUTING   10/12/11   56
Keyboards




        WHARTON COMPUTING   10/12/11   57
Market Options




         WHARTON COMPUTING   10/12/11   58
Which Android to get




WHARTON COMPUTING          10/12/11   59
Verizon




          WHARTON COMPUTING   60
T-Mobile




           WHARTON COMPUTING   10/12/11   61
AT&T




       WHARTON COMPUTING   10/12/11   62
Sprint




         WHARTON COMPUTING   10/12/11   63
On the horizon




         WHARTON COMPUTING   10/12/11   64
Seriously, get an iPhone.




WHARTON COMPUTING             65
Overwhelming choice




         WHARTON COMPUTING   10/12/11   66
Fractured OS




         WHARTON COMPUTING   10/12/11   67
Phone specific interfaces




          WHARTON COMPUTING   10/12/11   68
Crapware


Delving into the app drawer revealed
more unwanted software, with a host of
apps neatly summarising Android’s
perennial fragmentation issues:
alongside the official Market, the Xperia
Mini Pro comes loaded with four
different app stores.

        http://www.pcpro.co.uk/blogs/2011/08/22/smartphone-crapware-worse-than-laptops/#ixzz1a3uXtLwm




              WHARTON COMPUTING                                                           10/12/11      69
Malware




                http://www.mcafee.com/us/resources/reports/rp-quarterly-threat-q2-2011.pdf


          WHARTON COMPUTING                                                       10/12/11   70
You can’t go wrong…




WHARTON COMPUTING         71
Cross-Platform




WHARTON COMPUTING       72
Cloud Services




         WHARTON COMPUTING   73
Cross-platform apps




           WHARTON COMPUTING   10/12/11   74
More cross-platform apps




           WHARTON COMPUTING   10/12/11   75
Android Specific Apps




WHARTON COMPUTING          10/12/11   76
Google apps integration

•  Google Apps http://www.google.com/mobile/
    •  Gmail, Calendar, Contacts
    •  Talk (gChat)
    •  Search
    •  Maps (Latitude)
    •  YouTube
    •  Goggles
    •  Voice
    •  Earth
    •  Finance
    •  Translate
    •  Blogger




                  WHARTON COMPUTING            10/12/11   77
Google Voice




           WHARTON COMPUTING   10/12/11   78
Beautiful Widgets




          WHARTON COMPUTING   10/12/11   79
Locale and Tasker




         WHARTON COMPUTING   10/12/11   80
Flashlight




             WHARTON COMPUTING   10/12/11   81
NitroDesk TouchDown




         WHARTON COMPUTING   10/12/11   82
iPhone Specific Apps




WHARTON COMPUTING          10/12/11   83
Apple’s apps




           WHARTON COMPUTING   10/12/11   84
Instapaper




             WHARTON COMPUTING   85
Instagram




            WHARTON COMPUTING   10/12/11   86
Omnioutliner




           WHARTON COMPUTING   10/12/11   87
Taskpaper




            WHARTON COMPUTING   10/12/11   88
iOS Tips




           WHARTON COMPUTING   10/12/11   89
Android Tips




           WHARTON COMPUTING   10/12/11   90
Security




WHARTON COMPUTING     10/12/11   91
Mobile devices: set a password




          WHARTON COMPUTING      10/12/11   92
Mobile devices: remote wipe




         WHARTON COMPUTING    10/12/11   93
Mobile devices: Lookout




         WHARTON COMPUTING   10/12/11   94
Find my iPhone/iPad




         WHARTON COMPUTING   10/12/11   95
Mobile devices: encryption




          WHARTON COMPUTING   10/12/11   96
Questions?




WHARTON COMPUTING     97
Contact Us!


        Ted Moskalenko!                         Scott McNulty!
        tedmosk@wharton.upenn.edu               smcnulty@wharton.upenn.edu




              technology.wharton.upenn.edu/techfast/
                beacon.wharton.upenn.edu/tedmosk




            WHARTON COMPUTING                                       10/12/11   98

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