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CASE STUDY                                                                                        			    ON WESTWARD EXPORT LTD.
COMPANY BACKGROUND	 ,[object Object]
Over the past 14 years the exports of company had grown from Rs. 00.71 million to Rs. 59.76 million between 1972 to 1984
Company owned no manufacturing facility of any kind, it purchased cloth from six different textile mills and had the cloth dyed and printed and then passed on to 138 swithching subcontracters,[object Object]
OPERATIONS As a result  Mr. Mahmood who had about 15 years of marketing and sales experience was hired in the year 1983 to be the general manager Mr. Mahmood determined  that if company was to remain in the business it must eliminate haphazardness in its operations like no proper costing, no scheduling, no status reports and no follow up charts etc.
CONT… However when Mahmood started to implement some new systems and procedures, but Mr. Saleem who joined the company in the year 1973 the senior most supervisor of the entire manufacturing process refused to go along with him Mr. Saleem views were like all these luxuries are alright for big companies but not for companies like us
CONT… But Mahmood was confident that company did need a change as soon as possible and he would  not be able to do the job unless he could overcome Saleem’s reluctance to accommodate his new systems
WHAT IS THE NEED FOR CHANGE For many ppl these changes are inconvenient, as they require adaptation, but when it comes to the health of companies, changes are incredibly important for a variety of reasons,especially if they want to keep go along.
CONT… Accommodation of Growth Address problems Keep up to date New  Income streams
ACCOMMODATION OF GROWTH ,[object Object]
The structure that was in place prior to this growth inorder to keep operations going
Growth can force a company to make structural changes to accommodate the new workload
Without like these, an organization could quickly become disorganized and overwhelmed.
Ex: more people may need to be hired to coordinate the worker’s efforts,,[object Object]
KEEP UP TO DATE Another motivation for change in an organization may be the need to keep up to date on market trends and technology. Technology is changing at an incredibly rapid pace, and a failure to keep up with it can have devastating effects.
NEW INCOME STREAM A company takes a risk every time it introduces a new product or service to the market. However, these changes are also some of the only ways to develop new avenues for revenue generation. By making changes, expanding production or adding a new department to an office, you can diversify the sources of income for your company, helping the bottom line
WESTWARD EXPORT NEEDS CHANGE  Mr. Mahmood concluded that the company was all so nebulous – not clear in operation A proper  system to cure the lack of control is required. Hence change is  improtant If you want to truly understand something, try to change it. –Kurt Lewin
EFFECTS OF CHANGE A proper system of control can bring proper costing, schedules, balance sheets and follow-up charts. Improves business and managerial challenges can be met. Company can overcome any problems easily in the long run with better control It will be capable to withstand the tough competition in the export industry
QUESTION FOR DISCUSSION	 Do you agree with Mr. Saleem that “ such luxuries are for big companies, but not for us”? Why or why not? What mistake did Mr. Mahood make? How should Mr. Mahmood handle the current situation?
Mr. SALEEM’S MIRAGE Implementation of information management system is not a “luxuries” but it’s a need of the company As a company grows and expands, the structure that was in place prior to this growth may have been sufficient to keep operations going, growth can force a company to make structural changes to accommodate the new workload
MR.MAHMOOD’S MISTAKE ,[object Object]
Should have gained the trust of Mr. Saleem since he is the senior supervisor and close to the directors
Lack of self-confidence and doubtfulness in his experience.

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Westward export ltd

  • 1. CASE STUDY ON WESTWARD EXPORT LTD.
  • 2.
  • 3. Over the past 14 years the exports of company had grown from Rs. 00.71 million to Rs. 59.76 million between 1972 to 1984
  • 4.
  • 5. OPERATIONS As a result Mr. Mahmood who had about 15 years of marketing and sales experience was hired in the year 1983 to be the general manager Mr. Mahmood determined that if company was to remain in the business it must eliminate haphazardness in its operations like no proper costing, no scheduling, no status reports and no follow up charts etc.
  • 6. CONT… However when Mahmood started to implement some new systems and procedures, but Mr. Saleem who joined the company in the year 1973 the senior most supervisor of the entire manufacturing process refused to go along with him Mr. Saleem views were like all these luxuries are alright for big companies but not for companies like us
  • 7. CONT… But Mahmood was confident that company did need a change as soon as possible and he would not be able to do the job unless he could overcome Saleem’s reluctance to accommodate his new systems
  • 8. WHAT IS THE NEED FOR CHANGE For many ppl these changes are inconvenient, as they require adaptation, but when it comes to the health of companies, changes are incredibly important for a variety of reasons,especially if they want to keep go along.
  • 9. CONT… Accommodation of Growth Address problems Keep up to date New Income streams
  • 10.
  • 11. The structure that was in place prior to this growth inorder to keep operations going
  • 12. Growth can force a company to make structural changes to accommodate the new workload
  • 13. Without like these, an organization could quickly become disorganized and overwhelmed.
  • 14.
  • 15. KEEP UP TO DATE Another motivation for change in an organization may be the need to keep up to date on market trends and technology. Technology is changing at an incredibly rapid pace, and a failure to keep up with it can have devastating effects.
  • 16. NEW INCOME STREAM A company takes a risk every time it introduces a new product or service to the market. However, these changes are also some of the only ways to develop new avenues for revenue generation. By making changes, expanding production or adding a new department to an office, you can diversify the sources of income for your company, helping the bottom line
  • 17. WESTWARD EXPORT NEEDS CHANGE Mr. Mahmood concluded that the company was all so nebulous – not clear in operation A proper system to cure the lack of control is required. Hence change is improtant If you want to truly understand something, try to change it. –Kurt Lewin
  • 18. EFFECTS OF CHANGE A proper system of control can bring proper costing, schedules, balance sheets and follow-up charts. Improves business and managerial challenges can be met. Company can overcome any problems easily in the long run with better control It will be capable to withstand the tough competition in the export industry
  • 19. QUESTION FOR DISCUSSION Do you agree with Mr. Saleem that “ such luxuries are for big companies, but not for us”? Why or why not? What mistake did Mr. Mahood make? How should Mr. Mahmood handle the current situation?
  • 20. Mr. SALEEM’S MIRAGE Implementation of information management system is not a “luxuries” but it’s a need of the company As a company grows and expands, the structure that was in place prior to this growth may have been sufficient to keep operations going, growth can force a company to make structural changes to accommodate the new workload
  • 21.
  • 22. Should have gained the trust of Mr. Saleem since he is the senior supervisor and close to the directors
  • 23. Lack of self-confidence and doubtfulness in his experience.
  • 24.
  • 25.
  • 26. JUSTIFICATION OF IMS Controlling Measures and information gathering (or) giving is independent of size of the company Small companies also need all these aspect as much as big companies Coordination with employee and the subcontractors is the main key to improve the company
  • 27. CONT… Clerical work to employee is not a burden, its inevitable one If there is a problem in the company physically means we have to see the follow up chart, if both are not availble, think out the problem arise.