The document discusses generational differences in the workforce, focusing on Generation Y. It notes that Gen Y, consisting of 70 million people born between 1980-2000, will be increasingly important as Baby Boomers retire. Gen Y has different values and priorities than previous generations due to factors like technology and wants flexibility, fun, ethics, and mentoring from employers. Understanding Gen Y's perspectives is important for companies to attract and engage this upcoming segment of the workforce.

1. WELLNESS WORKS Edition 1
What does the office look like in 20 Years?
Work will be more global and technology will be the driving force —
enabling work to happen any place, anytime. In this new world, the
offices we all know today would simply be redundant.
• Why/how are the perceptions of the office changing with new generations?
• What are the needs and expectations of Generation Y, at work and in life?
• How will Generation Y influence work and the workspace?
The value of understanding Generation Y.
All 70 million of them.
This generation has different values, new priorities and reassessed
loyalties. It is important for organizations to think differently about work
in order to attract and engage these employees. Companies will have
to think differently about benefits and policies. Monetary incentives
and other advancement tools don’t work the same way for this
generation. Gen Y has a very distinct point of view about the way
business should be and could be done and these new perspectives
are bound to turn many current corporate practices on their ear.
Why study Generation Y
Gen Y is the fastest growing segment of the workforce, growing from
14% to 21% of the workforce over the past four years.
There are approximately 76 million Baby Boomers (46-65 years old) and
most of them will be phasing out of the workforce in the next 10-20 years,
at the rate of approximately 4 million per year. This will create a huge deficit
as the next generation, Gen X, is limited by it’s size of only 50 million. So as
Baby Boomers phase out, it will be Gen Y who will be assuming their place
at a rapid rate.
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THE TEAM
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Time spent with the
internet exceeds time
spent with any
other media.
Average hours per week.
6
13.5
12
7.7
16.7
Reading TV Radio Phone Internet
Steelcase WorkSpace Futures conducted a nine month study of the Generation Y demographic in the
US starting in the summer of 2008. The study was titled Gen Y: United States. A Research Project by
Steelcase WorkSpace Futures. These are their findings.

2. influential
events
Population Breakdown by Generation
Source: Population Division US Census Bureau Data released May 2007.
Generation Y has evolved very differently
compared to previous generations due to factors
such as ubiquitous technology, rapid globalization,
unique parenting trends and the global economy.
This generation has unique behaviors and a point
of view about work and the workplace which has
huge potential implications for work practice,
work environment design, commerce, business
and policy.
What defines generation?
A generation is more than just its age. A generation
is defined by shared life events along with shared
context in terms of politics, culture, economy,
technology and societal trends.
A generation refers to a cohort of people born
within a span of time in which particular trends,
technologies and events have significantly shaped
them. These occurrences experienced in one’s
formative years are called social markers of
generational indicators.
A generation has traditionally been defined as
the average interval of time between the birth
of parents and the birth of their offspring. Most
generations today are cycling on 15-20 year
intervals, meaning every 15-20 years, a new
generation begins.
U.S. Generations
Baby boomers 1945-1964
Gen X 1965-1979
Gen Y 1980-2000
General time frames
baby boomers
Boomers have been heavily influenced by the Cold War
and the Vietnam War. Their parents survived the
Great Depression and World Wars. They saw the
assassinations of JFK and MLK. They were hippies.
They worked for civil rights. They helped invent the
computer and saw the first man land on the moon.
70
million GENERATION Y
SOCIAL NETWORKS
SOCIALLY CONSCIOUS
SEEK MENTORING
SEEK TRANSPARANCY
20%
Gen X
55 million
30%
Boomers
76 million
28%
Gen Y
70 million
22%
Traditionalists
55 million
14%
Gen X
33%
Boomers
20%
Under 20
14%
Gen Y
12%
Over 65
million GENERATION
14%
Gen X
33%
Boomers
20%
Under 20
14%
Gen Y
12%
Over 65

3. Who is Gen Y?
generation x
Gen X entered the workforce when PC and Silicon
Valley were beginning to boom during a time of growing
prosperity and peace. They experienced the beginning of
outsourcing and the first of the major corporate layoffs.
They saw many friends die of AIDS. They also helped
bring down the Berlin Wall and end the Cold War.
generation Y
Gen Y enters at the dawn of the global digital economy –
computers, TV, mobile phones. They get their news from
the internet, reality TV, MTV and The Daily Show. They stay
connected through Facebook, Twitter and YouTube and are
globally aware. They’ve grown up in a time, not of world war,
but terrorism. They are the children of the Baby Boomers
70
million GENERATION Y
INTEGRATE TECHNOLOGY
SOCIAL NETWORKS
SOCIALLY CONSCIOUS
WORK LIFE INTEGRATION
SEEK MENTORING
SEEK TRANSPARANCY
20%
Gen X
55 million
30%
Boomers
76 million
28%
Gen Y
70 million
22%
Traditionalists
55 million
14%
Gen X
33%
Boomers
20%
Under 20
14%
Gen Y
12%
Over 65

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feet of office and industrial facilities in 410 locations throughout North America, South America, Europe and Asia. We provide seamless
beginning-to-end corporate services solutions to our clients, whenever and wherever they are needed. Our desire is to work alongside
our clients, adopting their objectives as our own and designing innovative solutions to meet their goals.
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FROM A JOB
• Purpose and meaning
• Responsibility
• Promotional opportunity
• Challenges and experiences
• Fair compensation
• Increased employability
• Individuality and creativity
• Personal development
FROM A WORKPLACE
• Flexibility – lifestyle centered
• Ethical behavior
• Fun
• Sense of belonging
• Modern edgy workplace
• Passion and optimism
FROM A BOSS
• Empowerment
• Mentoring
• Fairness
• Recognition
• Personal connection
• Involvement
• Competency
Source: Generation Y. Thriving & surviving
with generation Y at work by Paul Sheehan
at http:www.joyworkz.com.nz/content/
view46/100/
What Gen Y wants:
Generation Y
• One quarter of all Americans are Gen Y
• $100/week of disposable income
• $150 billion in annual spending
• Influence on the spending of others can be as much as 5x
• Unrivaled spending power
• No mortgages, loans, credit card debt or dependents
• Hyper-tasking
• First generation to grow up with technology
• Estimated 20 billion spent on line
A few statisticsGen Y at work.
Generation Y have higher stan-
dards than preceding generations
regarding how they should be
treated at work. It takes a bit more
to keep them satisfied and it is
important that employers take this
seriously... otherwise these work-
ers may simply talk with their feet.