This document provides an overview of pitching and what makes a good pitch deck and pitcher. It discusses the AIDS framework which considers the audience (Who), main points to educate about (What), reasons to educate about those points (Why), and how to design and structure the presentation (How). It also discusses what makes a good pitch deck in terms of structure, design, intent, and audience considerations. Elements like typography, visuals, consistency and story are important for an effective design. Finally, it discusses what makes a good pitcher through the 3Cs framework of confidence, content, and context. Confidence, content familiarity, and understanding the context are important for a strong pitch. Practice, both